Free Essay

Written Task 2b

In: English and Literature

Submitted By mognefull
Words 325
Pages 2
Written task 2B

"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them."

I personally don’t agree with the statement above. In today’s world most companies target popularity more than quality; but why? It’s simple…because we now live in a society in which people, especially teenagers, follow trends; not because they really like them, but because they want to fit in with the “group”. If you asked someone to name a random watch brand, this person is probably going to answer something like “Rolex or swatch”, two brands that spend more than half of their money in publicizing their product than to make it better.
A really good example could be “Beats”…for a long time this has been an earphones and speaker’s brand that everybody likes and knows. the problem is that on an international list of the top brands in this field, it is at the 17th place. Even after Apple, which is know for it’s smart devices and not headphones. Why is this though?

Beats owns 57% of the headphone market, more than half, this is because it spends 14$ for each pair of headphones and sells it to customers for approximately 300$ to spend in marketing! Until today around 1.8Bilion dollars were spent on marketing…singers, soccer players, boxing champions or even DJs are payed to wear this brand so that people that admire them will think they are “cool” and will buy them. Shure is another brand of the same field, the difference is that a Beats speaker costs around 299$ and a Shure speaker costs 100$, this because it invests more on the quality than on advertising it, making it nearly unknown by most people.

We tend to worry more about what others might think of us than about ourselves…this is why a 15 years old wears Beats and not Shure.…...

Similar Documents

Premium Essay

Written Task

...hard to understand and will be recognized immediately, which makes it fun to read. Another example is the title itself. Tyger should be written as tiger of course, but in this poem, he doesn’t mean to discuss the tiger on its own. In this poem William asks himself questions about the Creation. The Tyger is a poem reflected to another poem of his, The Lamb. In The lamb he discussed and focussed on the goodness created by God. In the poem The Tyger, he focusses on evil and the darker side of life. He finds this darker side in the tiger, which is a very misterious animal. He asks himself the question who created the tiger and in his way of writing, it comes forward that he has a sort of admiration for the animal. Who created him? Why did He? By these questions he reffers to God. As I’ve said before, I don’t agree that this poem is a relgious poem, I actually think it is far from religious. This poem was written in the early beginning of Romanticism. It was the period of time that continued after the Age of Enlightenment. This meant, people allready had their very own ideas about God and religion. In this poem this becomes very clear in the part: ‘What the hammer? what the chain? In what furnace was thy brain?’, he almost describes God as carpenter, which isn’t religious at all. He is questioning the Creation and making comparisons. The poem is written in a very open and free way of thinking about the Creator. In the time before the Age of Enlightenment and Romanticism, this......

Words: 530 - Pages: 3

Premium Essay

Written Communication

...Revision: English for Written communication 1. What is communication? Communication is defined as giving, receiving or exchanging information, opinions or ideas so that the message is completely understood by everybody involved. 2. List problems in communication Status & role: one way communication in hierarchy Cultural difference: technical and medical jargons or Google work environment Choice of communication: using the wrong medium(phone) to communicate Length of communication Use of language: grammar, vocabulary Disabilities: hearing and sight Known or unknown receiver Individual perception/ attitudes/ personalities: racial difference / labeling people according to their looks, false perception Atmosphere/noise/distraction Clarity of message Lack of feedback 3. What is written communication? Why is it Important compared to oral communication? (4 marks) Written communication is a form of communication written using symbols between people or groups. It is important for - For record purpose - Legal issues - For reference purpose - Purpose of clarity (pictures, authority, etc) - To be formal 4. What are the good practices that increase the effectiveness of communication? (4 marks) Ways to improve effective communication - Continually practice writing in the language - write with a clear purpose that meets the needs of the reader - decide what you want to say and put this in a logical and suitable sequence - Use words, sentences, paragraphs and layout to convey......

Words: 2450 - Pages: 10

Premium Essay

Written Report

...Business Law/Module #2 Written Assignment Case Study #1 In the case study regarding the actions of the Students for Fair Tuition and Steve Steel there are several reasonably clear factors involved as well as a few unknowns. It is clear that not just one, but at least a few crimes were committed. Steel’s actions can clearly be described as an assault on Prudence Pimply. It does not appear that the actions would also include battery as there was no direct or indirect physical contact that caused injury, at least not physical injury. Steel’s actions, however, met both parameters for assault as there was an obvious threat of immediate harm as well as actions that would arouse reasonable apprehension of imminent harm. Steel should also be charged with and tried for false imprisonment as he did intentionally confine Mrs. Pimply without either consent or authority. A charge of kidnapping (not mentioned in the text) may also be explored. The same actions that created the false imprisonment should also be considered intentional infliction of emotional distress. There may be a very slight grey area as to whether Steel intended to Pimply emotional distress, but his actions where both intentional and reckless and I believe intend can be inferred from the entirety of the facts surrounding the incident. Negligence may be a tougher area to clearly address. The actions of Steve Steel and the fact that he was acting on behalf of the SFT organization would make them......

Words: 1270 - Pages: 6

Free Essay

Written Report

...Written Report MACRO COMPUTER SCIENCE What is a Macro Computer? A macro (short for "macroinstruction", from Greek μακρο- 'long') in computer science is a rule or pattern that specifies how a certain input sequence (often a sequence of characters) should be mapped to a replacement output sequence (also often a sequence of characters) according to a defined procedure. The mappings process that instantiates (transforms) a macro use into a specific sequence is known as macro expansion. A facility for writing macros may be provided as part of a software application or as a part of a programming language. In the former case, macros are used to make tasks using the application less repetitive. In the latter case, they are a tool that allows a programmer to enable code reuse or even to design domain-specific languages. Macros are used to make a sequence of computing instructions available to the programmer as a single program statement, making the programming task less tedious and less error-prone. (Thus, they are called "macros" because a big block of code can be expanded from a small sequence of characters). Macros often allow positional or keyword parameters that dictate what the conditional assembler program generates and have been used to create entire programs or program suites according to such variables as operating system, platform or other factors. The term derives from "macro instruction", and such expansions were originally used in generating assembly......

Words: 1595 - Pages: 7

Free Essay

Networks 2b

...this case, it refers to the software that defines how the computer talks to that hardware. If you do not have the proper adapter software installed, your PC will not be able to talk properly to the NIC, and you will not be able to access the network until you change the adapter to one that is compatible with the hardware. Protocol Once the client service and the adapter are installed, you have cleared a path for communication from your machine to network servers. The protocol is the computer language that you use to facilitate communication between the machines Service A service is a component that gives a bit back to the network that gives it so much. Services add functionality to the network by providing resources or doing tasks for other computers. 2.3 1. Connect to the Internet Make sure that your Internet connection and your DSL or cable modem are working. Your wireless network depends on this connection. 2. Connect your wireless router These are the steps for connecting a stand-alone wireless router to your DSL modem or cable modem. If you have a modem router, follow your ISP’s instructions for connecting your network. Since you'll be temporarily disconnected from the Internet, print these instructions before you go any further. First, locate your cable modem or DSL modem and unplug it to turn it off. Next, connect your router to your modem: * If you currently have your computer connected directly to your modem: Unplug the network cable......

Words: 2608 - Pages: 11

Free Essay

Wnglish Written Task 1

...Dear Mum. The past few days have been horrendous, we had been fighting non-stop for 3 and a half days. Your will be happy to know that I am safe and not injured; although I wish I could say the same for many of the soldiers that I fought with. Throughout the past few days I had seen many terrifying things that would completely change your idea about the war. You know how people say that Soldiers are meant to be strong, brave and fierce? Well this is not the case. They look like beggars that we would see on the side of the street as we were walking to the shop. As we were fighting everyone got more and more tired with each attack. They all looked as though they were sleepwalking. Not having a clue what they were doing. I feel as though the war as been presented in a completely contrasted way to what the government had said as I was joining for the war. When I signed up for it, they made it seem as though I was doing a great thing for my country and that we would go to Germany, fight out fight, then return home brave and victorious. However they did not say anything about the hardships that us soldiers would face on this unwanted journey. Innocent people such-as myself are dying left right and center, that all came to the war thinking the same as me. That It was an honor. The living conditions here are non-existent in normal human civilization. We sleep for nights in a row in trenches filled with mud and water. With out clothes soaked through to our skin. The smell is hideous...

Words: 690 - Pages: 3

Free Essay

Written Communication

...WRITTEN COMMUNICATION Introduction Business writing seeks to accomplish specific tasks Written Communication  Business writing is functional writing and as such it should serve the needs of organizations and their customers.  The expected result is to get people to do something or to think in some way they would not have if they had not received your message  What do written messages in an organization comprise? THE MESSAGE FORMULATION STATEGY  To ensure that communication is effective follow the four- stage process in formulating letters, memos and reports. The stages include:  Plan the message  Organize the message  Compose the message  Evaluate the message STAGE ONE: PLAN YOUR MESSAGE  Planning involves the following five steps: 1.Establish your purpose or purposes - Is the message necessary? - Does it respond to a particular need or problem? - Have a clear idea of what you want to accomplish ( i.e. the goal end result) - Think of your company’s business environment and corporate culture and exceed the expectations 2. Choose a Medium and Channel  Is the message best delivered in written or oral form?  Consider that some people who are listening oriented prefer oral conversations and messages whereas those who are reading oriented prefer written material  Choose the written form in the following cases: conveying complex information, to retain a permanent record, to control what is included 3.Consider Legal and Ethical Issues ...

Words: 2094 - Pages: 9

Premium Essay

Cambridge Celta Written Assignments Evaluation Assignment 3-Language Skills Related Tasks

...Cambridge CELTA Written Assignments Evaluation Assignment 3-Language Skills Related Tasks 1. This article deals with a topic that it is easy to relate to because we all have had experiences in which we have lost something valuable be it money, jewellery, etc. and these personal experiences can provide material that the students can use when working on follow-up tasks. This is an authentic text that we can use to develop students' reading skills because it contains real language that is challenging enough, but not too difficult for intermediate ESL learners to understand and therefore it will not cause student's demoralization at the time of reading (Harmer J, The Practice of English Language Teacher, p 185-187). 2. For a lead-in, I would show pictures of jewellery to the students, ask them to imagine that is theirs and to discuss with a partner where in their house they would store it to keep it safe. Before all reading tasks, we should always have a lead-in activity because "We will not get students to interact properly with spoken or written material unless we ensure that their desire to read or listen has been awakened" (Harmer, The Practice of English Language, 1991, pp. 188-189). 3. I think these are the lexical items that would be necessary to pre-teach: Scour Stash Burgled Split Lying around Triggered Panicked Ring up Rubbish tip Metal detector Trash Mates Will ya Shut up 4. To provide students with practice in skimming, I would tell the......

Words: 1128 - Pages: 5

Premium Essay

Written Task 1: Daisy Diary Entry

...Written Task 1: Daisy Buchanan’s Diary Entries Rationale (286 words): I chose to write a diary from Daisy’s perspective before and after meeting Gatsby at Nick’s home for the first time in five years to make sense of Daisy’s actions throughout the novel. Her actions, such as using an artificially clear voice to greet Gatsby and crying in the different shirts of Gatsby’s are hard to analyze and seek through, and I’ve decided to write in this format to do so. In order to show my understanding of Daisy’s character, I have studied also her affiliation with her daughter, which is subtle. This was done to showcase her neglecting attitude towards her and the way she overcomes this by stating it is her job as a woman of her status to do so. In the novel, a key idea is the carelessness of the wealthy and the reckless arrogance of theirs, which makes them do whatever they want without a fear of consequences. This was expressed in my writing by Daisy’s defiance near the end, when she is ready to again love Gatsby and neglect her husband Tom. This task also was made to show a clear foreshadowing throughout the novel of what was to come near the end. For instance, Gatsby’s quick death was foreshadowed in the line where I wrote, “the clock represents the speed my life and his are going at”. The audience this task will be set for is those who would like to be informed of Daisy’s personality and the thought that was poured into each of her decisions. The learning outcomes have......

Words: 1407 - Pages: 6

Free Essay

Assessment 2b

...COM10003 Learning and communication online Assessment 2B: Analysis of collaborative work The following is a review of Assessment 2A: Producing an online informational resource. I will be discussing, demonstrating and addressing the key criteria as it applies to my group’s now submitted assessment and how the factors of online collaboration affected the effective productivity of my group with reference to learning materials we have studied throughout. The shining example that comes to my mind is the strong leadership from one of our members, Will Martin. I am unfamiliar with Will’s background but he has a firm understanding of leaderships skills and abilities. He was immediately instrumental in getting us on track for a topic and discussing strengths/ weaknesses of group members Will Martin 8/4/15 “So my interests: Health, Food, Wine, Social issues (Bullying, refugees, indigenous, tolerance, politics), Travel, Artists, Filmmaking, Filmmakers, Writing, Blogging, Technology. I can do sports I suppose if inspired! lol. My skills: Html, Adobe Creative Suite 6, Video production/editing, graphic design, published author/writer.” Will Martin, taken from group Wiki transcript, Assessment 2B 8/4/2015 With strong frontline leadership we were able to: * Agree which individuals will carry out which specific tasks and responsibilities; * Agree a schedual for when tasks have to be completed; * Agree on what will be acceptable as a final group......

Words: 1106 - Pages: 5

Premium Essay

Assessment Task – Written Report

...effectiveness of the recruitment and selection process. 4. Identify relevant managers and other staff you need to consult during development of recruitment and selection policies and from who you will need support to make the new policies successful. 5. Identify the strategies you will use to obtain support from key personnel, particularly senior managers, for your new recruitment and selection policies at BS Training. 6. Create draft forms and documents that support your new recruitment, selection and induction process policies. 7. Explain how you will communicate your new policies and procedures to relevant staff and create a training plan to ensure they are able to follow your processes properly. You must provide: • A hard copy of your written report Your assessor will be looking for the following in your report: • Evidence and referenced sources e.g. reading reference materials, internet research and direct research (contacting and interviewing organisations) that support your analysis. • Conclusion discussing overall process. • A list of your recommendations to revise the BS Training recruitment process. • A logical, formatted structure with an introduction, body and conclusion or with clear headings for each section....

Words: 262 - Pages: 2

Premium Essay

Bsbled501A Develop a Workplace Learning Environment Assessment Task 1 Written Assessment

... BSBLED501A Develop a workplace learning environment Assessment Task 1 Written Assessment Instructions: You are to answer the following questions on “Develop a workplace learning environment” unit. Your answers will form part of the evidence gathered for this unit. All work should be completed within designated timeframes and be submitted in the appropriate format as advised by your trainer/assessor. Any variations to this arrangement must be approved in writing by your assessor. Questions: 1. What are the three types of learning that occurs in the workplace? Explain each one. The three types of learning in the workplace are: 1. Formal Learning – is a structured and organised process and includes learning objectives such as a training or classroom environment 2. Informal Learning – is not planned or has an organised structure and can be obtained through casual conversation and/or consultation with a fellow employee or manager in a team meeting 3. Nonformal – where goals and objectives are set within the organisation but from a different department such as at management level and Human Resources which is then sent to the appropriate area or department for delivery to the employee/s 2. What is a Learning Needs Analysis (LNA)? An LNA is where an organization identifies ongoing training required to develop an individual or groups needs to increase an individual or group’s skills and performance. This can then be implemented within the organisation......

Words: 563 - Pages: 3

Free Essay

Written Task 2--Benetton

...“Rules are what the artist breaks; the memorable never emerged from a formula”– Bill Bernbach. This ideal was strongly recognized and applied to by world-renowned photographer Oliver Toscani as he launched an exceptionally controversial advertisement titled “The Three Hearts” under the clothing company United Colors of Benetton. It is important to note that this contentious ad is not one of arbitrariness, but a calculated marketing tactic employed by United Colors of Benetton defined as “shock advertising.” Most of Benetton’s advertisements have been known to cause great controversy and disgust, especially because their advertisements did not directly relate to any of the merchandise they sell. However, by deviating from generic marketing strategies such as hiring clothes models or relying on the aesthetic appeal of their stores, United Colors of Benetton pursues a superior motive of promoting tolerance in society and creating an active democracy without ideological borders. Additionally, their brand does not communicate with the consumer, but with an individual. This cannot target an age group but rather a shared vision of issues that need to be addressed. Therefore, they attract their market through the use of pathos to emotionally appeal to consumers, which creates a collective awareness for social issues such as capital punishment, AIDS, and race relations. The social issue of racism is addressed in the advertisement that will be analyzed in the following critical......

Words: 893 - Pages: 4

Free Essay

Written Research

...Running head: WRITTEN SUMMARY OF A RESEARCH ARTICLE Written Summary of a Research Article Dasani Smith Psychology, 100 Professor Smith February 5, 2012 Written Summary of a Research Article Early childhood professionals have individual preferences about how they like children to behave (Eddowes, Aldridge, & Culpepper, 1994). Early childhood professionals also play a critical role in helping children accept themselves as unique (Aldridge, 1993). While students preparing to work with young children learn about cognitive, physical, social, and emotional development, they often neglect to study personality development (Aldridge & Cowles, 1990). The study of personality is important because a child's temperament influences the teacher more than the child's intelligence (Lerner & Lerner, 1986). In fact, teachers often give grades and implement classroom management strategies based upon specific children's temperaments (Pullis & Cadwell, 1982). Temperament is the part of the personality with which each child is born. According to Chess and Thomas (1987) temperament refers to individual differences in physiological responsiveness. It includes the characteristic way that an individual responds emotionally to people and objects. Chess and Thomas (1977) found nine temperament categories which they believed were present at birth. These categories include the following: Activity Level. Does the child display mostly active or inactive stress? Rhythm city or......

Words: 699 - Pages: 3

Free Essay

Written Assignment

...Written Assignment: Self Review Communication Improvement Plans, Parts 1, 2, 3, and 4 This week, you will evaluate your Self Review Communication Improvement Plans, Parts 1, 2, 3, and 4 of the textbook. Answer the following questions about your Self Reviews. Self Review Part 1: Do the Self Review for the end of Part 1, Foundations of Communication on page 110. Compare this to the first Self Review on Part 1 that you did in Week 1. Read over the communication improvement plan for Part 1 that you wrote during Week 1. Have you changed any of these communication behaviors during this course? Were you able to implement this Part 1 Plan? Why or why not? part 1 Self Review Foundations of Communication Establishing a Communication Foundation from Chapters 2 through 5 What kind of a communicator are you? This review looks at several specifics that are basic to effective communicators. On the line provided for each statement, indicate the response that best captures your behavior: 1, almost always; 2, often; 3, sometimes; 4, rarely; 5, never. _3__ | When I speak, I tend to present a positive image of myself. (Chapter 2) | _3__ | In my behavior toward others, I look for more information to confirm or negate my first impressions. (Chapter 2) | _3__ | Before I act on perceptions drawn from people’s nonverbal cues, I seek verbal verification of their accuracy. (Chapter 2) | _1__ | I use specific language when I speak, avoiding generalizations that could be misinterpreted.......

Words: 2236 - Pages: 9