Premium Essay

Wow Amazing Information

In: Historical Events

Submitted By alexhallows93
Words 8687
Pages 35
C H A P T E R

T W O

Communicating
Strategically
In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically.
Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company to send messages that are “clear and understandable, true and, communicated with passion, strategically repetitive and repeated, [and] consistent (across constituencies).”
We begin this chapter with a summary of the basic theory behind all communication, whether individual or organizational in nature. We will also briefly discuss influential models in modern communication theory. Although many communication experts have adapted these theories to help leaders communicate in writing and speaking, few have looked at how these same basic theories apply in the corporate communication context—that is, the way organizations communicate with various groups of people.
Communication, more than any other subject in business, has implications for everyone within an organization—from the newest administrative assistant to the
CEO. Thanks in part to important strategy work by academics such as Michael
Porter, Gary Hamel, and C. K. Prahalad, most managers have learned to think strategically about their business overall, but few think strategically about what they spend most of their time doing—communicating.
This chapter discusses what it means to develop a cohesive communication plan within an organization, emphasizing the critical link between corporate communication and the firm’s overall corporate strategy.

Communication Theory
Most…...

Similar Documents

Free Essay

Amazing Experience

...Amazing Experience Shawn 2013/7/10 Have you ever tried to travel by yourself? especially the country that you have never been to before. I had an amazing experience when I traveled to another country. I can't forget it because that time I almost became homeless. It happened when I made a plan to visit Portland, Oregon. I was twenty one years old and it was my first time to visit another country by myself. At first, everything was good, but almost two hours before I took my airplane, someone called me and told me that my flight would be delayed one hour, so I didn't have to be at airport on time. I didn't care about that but I had a serious problem which was I had to change my planes on Tokyo. It meant I didn't have enough time to transfer. Therefore, I missed my flight to Portland. I was so scared. I didn't know how I can do at that time and I just stood at the Tokyo airport and saw my flight leaving. But I understood that I couldn't just stand there and not do anything. I started to ask some people and I wanted to get some answers from them. Luckily, I met a person who could give me a hand and she could speak Chinese. She was working at the airplane company which I took. After I explained my situation to her, she told me that it was their fault so her company could help me to do everything such as booking the hotel and airplane ticket for free. I really appreciated this woman, if I didn't meet her, maybe I couldn't go back to my country or go to Portland......

Words: 334 - Pages: 2

Premium Essay

Wow Addiction

...The Way of WoW One of my sad addictions is a massively multiplayer online role-playing game (mmorpg) named World of Warcraft (WoW). It has amassed over 12 million subscribers. It has addicted many people, killed a few, and yet married others. But how does one actually start playing this “crack cocaine” of the gaming world. I’ll take you thru the basic ins and outs of starting your addiction in this essay. Yes, this essay is the gateway drug to WoW, and I’ll be your dealer. First you’ll need the actual hardware and software. I won’t go too much into detail here. You’ll need a very comfortable mouse as you will be clicking and moving that little piece of pointer magic until your fingers lose all sense of feeling and they fall off. Then you’ll need to make sure your computer and video cards can handle this beasty! You can easily find the system requirements on the WoW website ( www.worldofwarcraft.com). The next portion is the actual software. There is currently the main game and two expansions, The Burning Crusade and The Lich King, with a much anticipated third installment called Cataclysm which is due out on December 7th of this year. Install all that as well as a few gigs of patches and you are ready to start your “noob” status. Noobs is a terminology used by many gamers to signify new players, or players who don’t know how to play well. The last part of setting yourself up for the technical part of the addiction is to set up a monthly subscription with the software......

Words: 975 - Pages: 4

Free Essay

Amazing

...20 Amazing Things Jesus Said The way I am the way, the truth, and the life: no man comes to the Father, but by me. – John 14:6  We get access to the Father through Jesus. 2Sam22:29 Kingdom First But seek first the kingdom of God, and His righteousness; and all these things shall be added unto you. - Matthew 6:33  Prioritize the Kingdom and God will take care of the rest. Receiving blessings Ask and it will be given. Seek and you will find. Knock and the door will be opened for you. – Luke 11:9 God is ready to bless you. Ask. Salt If salt loses its saltiness what will you season it with? – Luke 14:34  There are no substitutes for holiness. Keep It Simple Don’t use oaths, whether ‘by heaven’ or ‘by earth’ or by anything else. When you say yes or no let it be plain ‘Yes’ or ‘No’. – Matthew 5:34-37  Sometimes we use our words to gain the approval of others. 'Yes' or 'No' is much safer. Power & Authority If I drive out demons by the finger of God, then the Kingdom of God has arrived for you. –Mathew 12:2  Jesus caused God's Kingdom to infiltrate the Earth and take back territory. Humility When someone hits you on the cheek offer the other as well. When someone takes your coat let him have your shirt too. – Luke 6:29  If we lower ourselves, God will lift us up. Trust Him. Unconditional Love Love your enemies. And pray for those who persecute. Matthew 5:44  Love, because He first loved you. Loving the Lost If one of you has a hundred sheep......

Words: 724 - Pages: 3

Free Essay

An Amazing Leader Benjamin Franklin

...[pic][pic]Table of contents Table of Contents Introduction to Benjamin Franklin, Inventions & Successes Inventions & Successes Inventions & Successes, Birth of Franklin History of Growing up as a child Family and Marriage Life Death of Franklin and his Family Sayings from Franklin Sayings from Franklin Personal overview of Franklin as a Leader Work Cited Page An Amazing Leader: Benjamin Franklin I chose to do a report on a very well known and appreciated leader, Benjamin Franklin. This man inspires me so much, exspecially to know that he came from an eror that did not have near the wonderful tools or drive of pure pressure stemming from a horrible economy as we have today.He was still determined and able to accomplish new and exciting experiments and inventions. Not only was Benjamin an amazing leader but he also achieved many other accomplishments in several different categories from religion to public safety, you name it this amazing leader did it. It almost seems as though there was nothing he could not do. Some of many of Franklins successful areas were: SCIENCE - Noted 18th Century Scientist (Archbold, n.d.) INVENTOR - Stove, lightning rod, bifocals and many others... MEDICINE - Founded 1st U.S. Hospital BANKING - Well known for maxims on thrift AGRICULTURE - Introduced several crops to U.S. PRINTING - Noted Colonial printer - "Patron Saint of......

Words: 2594 - Pages: 11

Premium Essay

Amazing Grace

...Amazing grace how sweet the sound that found a I took a day in the I was sad now I am happy you take that day and make it your own but you don’t want to hold your own if you take the place if you are in a happy place take that place and take it to the limit of the most high if you have taken this advice and want to take the claim just explain if you time is need and what happens when you are in trouble when you hare in a space of negative thoughts and taking what dfsjalkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkjjjj jjj jjj jjj jjj jjj jjj jjjj jjjj jjj jjj jjj jjj jjj jjj jjj jjj jj jjj jj jjj jjj jj j j j j j j j j j j j j j j j j j j j j j j j j j j jj j j j j j j j j j j j j j j j j j j j j j j j j j j j j d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d dd d d d dd d d d d d d d d d d d d d d d d d d dd d d d d d d d d d d d d d d d d d d d d d d d d d d d d dndndndndnndndndndnd d d d d d d d d d d d d d d d d d...

Words: 288 - Pages: 2

Premium Essay

Wow Qceva

...wow 1. Define consumer behavior. Consumer behavior – activities people undertake when obtaining, consuming, and disposing of products and services. 2. Why is consumption a key to understanding why consumers buy products Consuming means how, where, when, and under what circumstances consumers use products. For example, issues relating to consumption might include decisions about whether consumers use products at home or at the office. Researchers have focused on consumption analysis, which refers why and how people use products in addition to why and how they buy. Consumption analysis is a broader conceptual framework than buyer behavior because it includes issues that arise after the purchase process occurs – issues that often affect how people buy and the satisfaction they receive from their purchases. 3. What types of questions are answered by studying consumer behavior? 1. Why did you choose the school at which you are now studying? 2. Why did you buy your clothes from Abercrombie and Fitch, Old Navy, Benetton or any thousands of other retail stores? 3. How do you allocate the twenty-four hours of each day between studying, working, watching television, sleeping, working out in a gym, and watching or participating in a sport? 4. Do you usually cook your food from scratch, microwave it, or buy it already cooked in a restaurant to eat there or take home? Why do you eat certain......

Words: 2399 - Pages: 10

Premium Essay

Wow Wow Wow

...Oregon 97403-1208 Foundation™ is a trademark of Management Simulations, Inc.™ and was developed by: Management Simulations, Inc. 540 Frontage Road, Suite 3270 Northfield, Illinois 60039 847-501-2888 www.capsim.com ____________________________________________________________ _______________ An Introduction to Business 2 Table of Contents Chapter A Prolog . . . . . . . . . . . . 1 2 . . . . . . Page 1 Private Enterprise: An Economic System . . . . . . . 3 Foundation Exercise 1 . . . . . . . . . . . 11 Marketing: Concept and Application . . Foundation Exercise 2 . . . . . Foundation Exercise 3 . . . . . Foundation Exercise 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 28 41 51 3 Accounting: A Business Information System . . . . . 61 Foundation Exercise 5 . . . . . . . . . . . 89 Foundation Exercise 6 . . . . . . . . . . . 88 Production: Improving Productivity and Performance . . 91 Foundation Exercise 7 . . . . . . . . . . . 99 Foundation Exercise 8 . . . . . . . . . . . 107 Finance: Working and Investment Capital . . . . Investment Financing . . . . . . . . . . Financial Ratios and Ratio Analysis . . . . . . Using the Cash Flow Statement as a Management Tool Foundation Exercise 9 . . . . . . . . . . . . . . . . . . . 115 123 134 138 143 150 4 5 6 7 8 Business and Society: The Legal and Regulatory System Business Ethics . . . . . . . . . . . . . . . . . . . . 157 . . . 168 Forms of Business Organization Appendices......

Words: 57269 - Pages: 230

Free Essay

Amazing

...CHINTAN VORA ‘Arihant’, 163/2-C,Railway Lines, Solapur-413001,Maharashtra, India Tel: 9833393475; Email Address: vorachins123@yahoo.co.in OBJECTIVE: To contribute to research in networking and security in emerging technologies like Cloud Computing. EDUCATION: * University of Mumbai, Mumbai, India Bachelor of Engineering, Information Technology at D.J.Sanghvi College of Engg(Exp. Date May 2011) Secured 63.02% aggregate in first six semesters with First Class * Sangameshawar College (Junior College), Solapur, India Secured 88.5% at the HSC Examination, March 2007 * St.Joseph High School (High School), Solapur, India Secured 87.33% at the SSC Examination, March 2005 ACADEMIC PROJECTS: * An ecommerce application based on Google’s Cloud - Final year B.E. Project Developing a state of the art ecommerce solution using Google’s cloud computing framework (Google App Engine) in association with L&T Infotech, a global IT services and solutions provider. * An auction engine Developed a real-time auction engine based on client-server architecture, using Java RMI as middleware technology. * Pizza delivery management in Visual Basic - Database Management project Developed a Pizza delivery Management system modelled on “Domino’s Pizza” using MS-SQL as back end and......

Words: 303 - Pages: 2

Premium Essay

The Amazing Heart

...Lisa Dauenhauer Pharmacology II- NSGD 326 Heather Paulson, MN, RN May 21st, 2013 There is no other organ in the body as magnificent as the heart. It seems interesting that it is also placed at the center of our bodies. Without this amazing muscle made of involuntary striated muscle cells, we would not be able to live. It is a mean machine! It only takes about 20 seconds to circulate the blood through the entire body. An adult heart pumps approximately 2,000 gallons of blood throughout the body. However, there are plenty of other organs in our bodies that we can do without and they do not necessarily sustain our wellbeing. For example, we can live just fine with only one kidney. Also, our spleen, tonsils, appendix and gallbladder can be removed, but that is not the case for our heart. We need its’ life sustaining abilities in order to live. The heart is not only associated with our physical well- being, but it also is strongly linked to our emotional well being as well. “The Greeks believed the heart was the seat of the spirit, the Chinese associated it with the center for happiness and the Egyptians thought the emotions and intellect rose from the heart.” (Condron, 2011). The heart is so much more than just an organ that pumps blood throughout the body. It is a key factor to life. When the heart has......

Words: 2029 - Pages: 9

Free Essay

Amazing Autumn

...Amazing Autumn The most amazing season of the year is autumn, or as most southerners call it fall. Fall is the time of year when football comes on, the leaves change, bonfires are in full swing, and anything pumpkin and apple is selling. The anticipation of all the little trick-or-treaters, and knowing that family will be around in just a few short weeks makes the heart warm from the inside out. Fall brings Thanksgiving, Halloween, and much more, it also starts to bring everyone’s heart out. Everyone has a bigger heart it seems when fall comes and makes it appearance for a few months, after that it leaves one longing for it until it comes back around. Fall is full of wonderful things that make the season what it is. At the beginning of an East Tennessee fall, all which is heard is “Go big orange!’ All people want to see are the mountains’ trees changing from the bright green and dull green colors into reds, oranges, yellows, and some deep purples. The changing of the leaves’ color and the yelling of Tennessee Volunteer fanatics are how one will know the wonderful season fall is upon us. When fall arrives, Starbucks starts to sell pumpkin spice lattes, and Wal-Mart sells pumpkins to carve. Some will start to see women and men drinking the hot and delicious pumpkin spice lattes and children planning what to carve on their pumpkins. With children planning to carve pumpkins, people will start to see the pumpkins with rather menacing, and some humorous, faces carved into......

Words: 740 - Pages: 3

Premium Essay

An Amazing Experience

...women wearing very little clothes, there was about nothing else that I could do. As we were about to walk back to our hotel, I noticed a colorful poster which said “ A real life experience for the whole family”. The poster was actually talking about the national zoo. I’ve heard quite a lot about the Singapore national zoo from my English teacher. I remember hearing her say that going to the zoo can be a very interesting experience. I asked my parents to take us to the zoo the next day and they only agreed when I told them that my English teacher said it might be an interesting experience. I was excited, the next day I wouldn’t have to tag along and give opinions anymore. The next morning, we woke up early eager to experience the amazing creations of God. Lucky for us, that day happened to be a weekday so there wasn’t too many people at the zoo. The first few animals we passed by were kind of boring as all they were doing was sleeping and lazing around. I wanted to see some action, like the animals doing tricks, fighting, or feeding on their preys. As we walked on, we finally came about to two rhinoc...

Words: 374 - Pages: 2

Premium Essay

Amazing

...An information system is defined as the software that helps organize and analyze data. So, the purpose of an information system is to turn raw data into useful information that can be used for decision making in an organization. Transaction Processing Systems (TPS) Management Information Systems (MIS) Decision-Support Systems (DSS) Executive Support Systems (ESS) * Communications systems * Collaboration systems Office automation systems here are various types of information systems, for example: transaction processing systems, decision support systems, knowledge management systems, learning management systems, database management systems, and office information systems. A combination of hardware, software, infrastructure and trained personnel organized to facilitate planning, control,coordination, and decision making in an organization. Stakeholders: * System owners * System Owners System owners – an information system’s sponsor and executive advocate, usually responsible for funding the project of developing, operating, and maintaining the information system * System users * System Users System users – a “customer” who will use or is affected by an information system on a regular basis – capturing, validating, entering, responding to, storing, and exchanging data and information. * Project manager * Internal System Users • Clerical and service workers • Technical and professional staff • Supervisors, middle managers, and executive...

Words: 707 - Pages: 3

Free Essay

Yyof the Amazing

...becomes a superb dancer through LaSalle’s classes at the Wreck Centre. Her grace and beauty are destroyed by the rape – like the peace and innocence of the world is shattered by the war. When Francis sees her at the end of the book she has become ‘brittle’. She is, however, recovering, and it is clear that she will survive, although it is taking a great deal of strength to do so. She has grown up – and is just ‘finding out’ who she really is. Francis is deeply in love with Nicole and shows devotion and later huge guilt: “The pale purity of her face reminded me of the statue of St Therese” (P.9) “I knelt like a knight at her feet” (P.10) “My eyes sought Nicole, found her joyous face” (P.48) “She allowed me an innocent kiss” (P.54) “Its amazing that the heart makes no noise when it cracks” (P.69) “I knew I had lost her” (P.94) She blames Francis for the rape: “you knew what he was doing, didn’t you?” (P.72) “I’m not alright” (P.72) “Just go away” (P.72) She is a symbolic of love (Francis) and lust (Larry) Like Francis, she is vulnerable and suffers She is forever out of reach for Francis Like Francis, she undergoes a transformation She is a tragic figure ...

Words: 393 - Pages: 2

Free Essay

Wow Wednesday

...‘’WOW MOMENT’’! By Dii0909 What is a ‘’wow moment’’? Wow moment for each person is different and is depend from their dreams, feelings and expectations. For some ‘’wow moment’’ is child birth or good holidays, for others is one day in bed. We all are individual personalities and we all are so different, isn’t it? That is a reason why ‘’wow moment’’ for each person will be different. My ‘’wow moment’’ is my honey week in Egypt. Beautiful Egypt First of all, why Egypt is my wow moment it is because I never been in there before. Egypt is very beautiful country and same time very dangerous. I did spend my honey week with my husband in Hurghada, which is a beach resort town stretching some 40 km along Egypt’s Red Sea cost. It’s removed for scuba diving and has lots of diving shops. There are many different restaurants, night clubs and coffee shops. There are water is so blue like sky and sun is so big like beach ball. There are dolphins and very kind, smiling people who can speak around five different languages, including Russian, which is my language. There, every night, are fantastic shows for different taste and age. Real Egypt Secondly, Egypt is my wow moment because a contrast what you can see when you going somewhere out in town. There you can see other side of this country –rubbish on streets, poverty, soldiers and police around. Some houses look like a big scrap yards where everything placed somewhere around. There are lot of unfinished houses and......

Words: 338 - Pages: 2

Free Essay

Amazing People

...Universidad De Oriente Teacher: Brenda Jiménez Student: Perla Olivares Hernández Subject: English IV Essay: Amazing people…Tony Melendez INTRODUCTION Amazing people? I thought I’d talk about people with weird and fantastic abilities, but then I remembered someone who I went to see like 7 years ago at the World Trade Center. This man who made me feel goose bumps, because he showed me that sometimes we complain a lot about our issues, material needs and even our low self-esteem, and sometimes we can’t see that we have all we need to succeed. Tony was born without arms due to the ravages of a drug prescribed by a doctor's order to his mother during pregnancy. The drug "Thalidomide" should calm the effects of nausea in the first half of pregnancy, but its effects left a terrible result, thousands of children are born with deformities, no arms, no feet or lacking both. As a child, Tony saw his dad play guitar and felt a great desire for it to be playing well, until one day his dad put the guitar on the floor. "Tony," he said, "Go wash your feet." They were washed and sat down to play guitar for the first time. Never let it discourage physical condition, and with much effort and practice, learned to play skillfully with his toes. Amazing People… Tony Melendez. José Antonio Melendez Rodríguez was born on January 9, 1962, in Rivas, Nicaragua, is a Nicaraguan American guitar player, composer, singer, and songwriter who was born without arms. Tony was born......

Words: 1016 - Pages: 5