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Will Do It Later

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Profitability Ratios (and components)
Gross Profit:
Gross Profit Margin shows how much of every dollar from sales a company gets to use in the business. In H-D’s case, it shows a steady trend right around the $.40 mark. There was a slight dip in 2011, but it rebounded nicely. If trends hold true, Investors can expect a favorable outcome.
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Benchmark:
Operating Profit Ratio:
Operating Margin shows the balance between cost/expenses and sales. If there were a downward trend it would show that expenses were rising faster than sales. H-D’s percentages have increased by a minimum of 2% over the last 3 years. This increasing trend is favorable when reviewing H-D’s ratios.
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Benchmark:
Net Profit Margin:
The Net Profit Margin ratio is often considered the bottom line ratio. After all expenses have been paid out, this is the amount you have you have left from every sale. H-D’s have held steady at around 11% however there is a huge difference in 2010 that can be attributed to reduced production and restructuring after selling its Buell Motorcycle line. I think that restructuring was needed and it allowed H-D to rebound and maintain the following years. In my opinion the ratio indicates a favorable trend.
Trending: Favorably
Benchmark:
ROI / ROA:
The ROA tells what percentage of every dollar invested generated a profit. Again we see H-D took a huge drop in 2010. This again was directly affected by the restructuring in regards to the Buell line. I think they rebounded quickly and held it for an additional year a strong indication.
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Benchmark:

DuPont ROI:
This expanded return on investment calculation shows how a company is utilizing their assets. In Harley-Davidson’s case, they were bouncing back from the restricting of Buell in 2010 but is holding steady for the next two years.
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