Premium Essay

Why Zune Failed

In: Business and Management

Submitted By priti81
Words 2260
Pages 10
The Zune
Microsoft first introduced this portable media player in 2006, with several new generations of the device to follow. The Zune faced several major challenges: namely, inevitable comparisons to the iPod, which rules the portable media marketplace, and the fact that its software is only available for Windows (so far). In a financial report covering the fiscal quarter ending in December 2008, Microsoft said Zune revenues had decreased by 54%, or $100 million. Learner blames the bust on several factors, including software that was constantly changing and iPod's head start of several years in the market
Microsoft killed the Zune once and for all in October of 2011.

Former Microsoft Exec: Zune Failed Because The Music Industry Was “Hooked” On Apple

http://www.cultofmac.com/166944/former-microsoft-exec-zune-failed-because-the-music-industry-was-hooked-on-apple/#vmVCT6uM2TFgyIxi.99
We all remember the Zune. Microsoft’s failed attempt at an iPod competitor gained about as much traction as Windows Phone 7 has during the last two years. Apple already had its hands around the music industry’s neck with the iPod and iTunes — there was no room for something like the Zune. It wasn’t that the Zune was a bad product, it was just too late to the game.
Former Microsoft executive Robbie Bach was in charge of the Zune division, and in a recent interview he acknowledges that Microsoft made a mistake releasing the Zune in the first place.
In an interview with Wired’s GeekWire:
“If I had hindsight, 20-20, and could do Zune over again, we would skip portable media players completely. We would go to what, at the time, was the Windows Mobile team and say we’re going to produce the coolest music service for your phones ever. The portable music market is gone and it was already leaving when we started. We just weren’t brave enough, honestly, and we ended up chasing Apple with…...

Similar Documents

Premium Essay

Why Myspace Failed?

...more people leave MySpace to go to the newer ones. For example on June 28th 2011, Google came out with Google+ which is the newest social networking site. For me personally, I am starting to like Google+ more and more everyday, while my liking for Facebook is slowly decreasing. The reason for this is that once again the advertising on Facebook and the constant changing of how it looks starts to irritate me, while Google+ looks fresh and new. Don’t be surprised if within the next two years, Google+ surpasses Facebook in registered users; they already have twenty-five million users in less than three months. 1) For the entirety of the article I agree with the author. All the reasons and facts about how the advertisement department has failed in, how crude and offensive images appear, even when children are on their own MySpace, and how many of the ads involve some sort of spam. The main concern here is that the minimum age requirement for MySpace is thirteen years, and if all these advertisements show images that children should not be seeing, then the parents will find out and will close their children’s accounts, making sure they don’t ever sign up again for MySpace. As for the spam, if a child sees a picture, for an example of Spongebob, they might click on it and it could cause spam or even worse it could install a virus into the computer corrupting it. So for the most part the author has pin pointed the major and minor flaws of MySpace. 2) The three areas that......

Words: 842 - Pages: 4

Premium Essay

Failed Products

...managing editor of 247wallst.com. “As a consequence the stock price started plummeting and earlier this year a class action lawsuit was brought against the company for effectively misrepresenting the value of this phone. The action suggests that the phone was going to buoy the company’s fortunes and in reality the stock price has fallen by almost fifty percent,” he says. Intel ultrabook Failed to Fit Sticking with tech, this ultra thin notebook line intended to compete with the Macbook air, but is far from the 40-percent market share its CEO vowed it would hit this year – the Ultrabook from Intel.    “The problem is consumers don’t know what it is,” says Allen. “The reality is most people have a notebook or a PC that for the most part they’re happy with and at this point there looking for something that’s even more portable like a tablet or even these highly equipped smartphones and so, the Ultrabook is a product looking for a market and… simply doesn’t have the cache to pull it off.” 3D Indifference Hailed as the "it" product of the Consumer Electronics Show in 2010, this tech invention failed to win over consumers and by 2012 was considered a has-been. You guessed it: 3D TVs. By some estimates, they are in roughly 3 percent of U.S. households – far fewer than expected, largely due to what analysts believe are big-ticket prices, a shortage of 3D content and those bulky glasses, which make for an awkward user experience.  Heinz EZ Squirt — Heinz Considering the......

Words: 4790 - Pages: 20

Free Essay

The Failed Affirmative Action in India

...poverty among the blacks and Hispanics population. Affirmative action could not affect the characteristics of the society very much. Affirmative action in India: In Indian situation, because of the reservation system based on caste, the state could not lift up those who are backward or poor, as they may not belong to the castes or tribes qualified to receive such aid from the state. That is the main reason for the demands for reservation for Muslims and Christians. Also, the reservation system has turned castes against each other, as they have to compete for the small social and economic benefit in a very poor country. The failure of the existing system of reservation based on caste and tribe is very obvious. The characteristics of this failed system are many. Reservations for Scheduled Castes (SC) in schools and government posts remain largely unfilled, whereas reservations for Other Backward Classes (OBCs) are generally filled to capacity. A 1997 study indicates that nationally preferential policies only benefit 6 percent of Dalit families. Moreover, the same study reported that "none of India's elite universities and engineering institutes had filled its quota for members of scheduled castes." People from the scheduled castes and scheduled tribes continue to be absent from white collar positions. For the country as a whole, members of the scheduled castes and scheduled tribes -- combined -- did not receive as much as 3 percent of the degrees in engineering or......

Words: 3241 - Pages: 13

Premium Essay

Nanao Failed, Why?

...bookings they got and didn’t implement the required advertising strategy to keep the Nano brand pumped up. But soon after the problem of fires and falling sales, advertisement started. I have tried to sum up the important reasons why Nano failed:- Poor Customer mapping – Tata should have focused on its potential customers. Tata was focusing on totally new segment of customers who were never interested in buying a car. The new segment of customers, in which the only player was Nano, will take time to develop. Potential Nano customers wants to buy the car but don’t buy it because they don’t know how to drive, so Tata should have worked on this problem faced by its potential consumers as Maruti has tackled this issue very well by providing support through Maruti-driving schools to its first-time driving customers. Others problems were that many Nano customers were not credit worthy and so they do not get the loan to buy Nano. No Pride of ownership – from the starting itself Nano has positions as the world cheapest Car and we know that car is a luxury good so mostly no one wants to possess as cheap car as Nano. There are very few people who considers car as a necessity or just a vehicle to go from point to the other. This is one of the reasons why a person doesn’t prefer Nano over other cars. Car is such as good which any one wants to flaunt and shows off to their neighbors, friends and relatives, so Nano was able to satisfy or fulfill such needs of its......

Words: 2071 - Pages: 9

Free Essay

Ipod vs Zune

...iPod vs. Zune June 17, 2013 BUS350: Consumer Behavior Technology has been defined as the practical application of knowledge especially in a particular area. (Webster, 2013) As our society continue to grow and advance so does our need for advancement in the world of technology. Today, we look at the iPod and the Zune two very similar gadgets and their evolution. For 12 years we have embraced a new way to listen to music by using the advancements of technology. We have graduated from vinyl records, eight tracks, cassettes, and lastly cd’s by entering into the world of by use of MP3 files. Today we have fast-tracked our way to taking our music to another level to be able to listen too. This is the journey of two very similar products and how they have grown in many areas and stayed the same in others. The iPod was introduced to the world in 2001. Apple started with just a simple device that held music. Over the last 12 years Apple has reinvented the gadget that would be just for music and changed it for the consumer to be able to do much more than listen to music. In watching the first video’s that came out; it was clear that Apple had mastered the art of music on the device. But fast forward 12 years later and they have changed the size, made it smaller and more compact to carry, and given more options other than just listening to music. Games can be played now, videos can be watched, and files can be store, pictures taken,......

Words: 477 - Pages: 2

Free Essay

Why the 1905 Revolution Failed

...Why the 1905 revolution failed The 1905 revolution failed due to many factors, all of which helped the Tsar government overcome the revolutionaries. The aim of the revolutionaries was to gain governmental reform, however the Tsar’s aim was not to lose power. One of the reasons that the 1905 revolution failed was due to the loyalty that Nicholas II had from his armed forces. With these armed forces the Tsar was able to crush the disturbances that were part of the revolution meaning that he could arrest the revolutionaries and either execute them or exile them to Siberia. This in effect reduced the amount of revolutionaries making it easier for the Tsar to stay in power throughout the revolution. Having the loyalty of the armed forces was a very significant reason for the failure of the revolution because if the army had have turned against the Tsar he would not have been able to overpower the revolution. Nicholas II also had support from a group known as the Black Hundreds. This was a counter revolutionary group formed of mainly richer citizens such as landowners who supported the principles of autocracy and Russian nationalism. The Black Hundreds helped the government regain control as even though they did not have governmental approval they hunted down and executed thousands of know reformers meaning that it would be again be easier for the government to survive during the revolution. Another reason for the failure of the 1905 revolution was disunity among the......

Words: 697 - Pages: 3

Free Essay

Why Restaurant Failed

...Restaurant Administration Quarterly http://cqx.sagepub.com Why Restaurants Fail H. G. Parsa, John T. Self, David Njite and Tiffany King Cornell Hotel and Restaurant Administration Quarterly 2005; 46; 304 DOI: 10.1177/0010880405275598 The online version of this article can be found at: http://cqx.sagepub.com/cgi/content/abstract/46/3/304 Published by: http://www.sagepublications.com On behalf of: The Center for Hospitality Research of Cornell University Additional services and information for Cornell Hotel and Restaurant Administration Quarterly can be found at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Downloaded from http://cqx.sagepub.com at Blue Mountains Hotel School on October 25, 2009 © 2005 CORNELL UNIVERSITY DOI: 10.1177/0010880405275598 Volume 46, Number 3 304-322 10.1177/0010880405275598 Why Restaurants Fail by H. G. PARSA, JOHN T. SELF DAVID NJITE, and TIFFANY KING , Past research on restaurant failures has focused mostly on quantitative factors and bankruptcy rates. This study explored restaurant ownership turnover rates using qualitative data, longitudinal data (19961999), and data from Dun and Bradstreet reports. In contrast to frequently repeated statistics, a relatively modest 26.16 percent of independent restaurants failed during the first year of operation.......

Words: 9816 - Pages: 40

Premium Essay

Why Has the Concept of the Big Society Failed to Catch the Public's Imagination?

...Why has the concept of the ‘Big Society’ failed to catch the public’s imagination? The concept of the ‘Big Society’ was developed as the flagship policy of the Conservative Party as part of the 2010 election campaign, an initiative designed to transfer powers from local government to the people of the community. The Big Society encompasses everything from free schools and libraries, to supporting local sports groups and repairing vandalised or damaged public property. Despite being championed as “the most important and radical part of the coalition government’s agenda” (Bishop & Green, 2011:30), the response from the British public has been underwhelming to say the least. Indeed, in its first year, a mere 24 free schools (schools funded by the government, but ran by parents, teachers, companies, religious groups or voluntary groups) were approved and opened. Furthermore, an Ipsos MORI poll (2010a) found that 60% of the public felt that the government was responsible for improving public services and public areas, and that they shouldn’t be calling on the public to do so. Various reasons exist for the Big Society failing to capture the public’s imagination; quite simply, many people just do not understand what exactly the Big Society is. Considering the current economic climate, it is also safe to say that most people do not care about what the Big Society is, as they have more pressing issues such as feeding their families and affording their energy bill......

Words: 3465 - Pages: 14

Free Essay

Do You Agree with the View That Weak Leadership Was the Main Reason Why the Chartists Failed to Achieve the Six Points of the People’s Charter in the Years 1838-48?

...This view states that weak leadership is the one main reason why Chartism failed during years 1838-48, however I will prove it was not only down to one thing reason of why O’Connor, Lovett and Attwood, the Chartists did not succeed in bringing all of the six points to the people – such as economic and political reasons. Source 4 is a letter written by William Lovett so therefore will be biased towards his own views against Feargus O’Connor and the fact he undermines his college though argument just shows the lack of respect they had for each other, proving there was weak leadership. “His constant appeals to the selfishness and vanity of man […] a spirit of hate, intolerance and brute feeling” It agrees with the view that the failure was down to weak leadership as it proposes the idea that not all leaders were united and therefore was the failure, I know from my own knowledge that Lovett himself resigned due to outrage from O’Connor’s behaviour. Source 5 also says that “the vast number of arrests, prosecutions and imprisonments” this suggests that the leadership was again weak due to division of views, physical force and moral force – if people were getting arrested etc. then the leaders must not have been good ones in the first place. Source 6 says “failure can be explained by the divergence of these attitudes once the Chartist message had proved ineffective and untrue” which again like the other two sources shows the division of views from each leader which meant they...

Words: 990 - Pages: 4

Premium Essay

Kellogg's Failed Positioning in India

...Failed Research Leading to Failed Positioning – Kellogg’s Launch in India Kellogg’s in the 90’s started facing immense pressure from competitors and their main markets of the U.S and Europe had become sluggish. It is during this time that they decided to launch in India. Our “Marketing Management” textbook outlines the following six major forces to be researched at a macro level when considering the opportunities and threats, especially when venturing into a new territory: Demographic, economic, social-cultural, natural, technological and political-legal (Kotler, Keller, Koshy, Jha, 2009). If the above has been researched and evaluated carefully, you can then position your product well with the other 3’P’s: Place, Promotion and Price. Yet, Kellogg’s with their over-confidence just gambled on the economics and here too they failed miserably. While considering economics in 1994, they considered the overall population. Mr. Bhagirat B. Merchant, at that time director of the Bombay Stock Exchange, agreed on this when he stated, “Even if Kellogg’s has only a two percent market share, at 18 million consumers they will have a larger market than in the US itself” (Cashberry, 2006). Yet, Kellogg’s forgot to take into consideration, before investing USD 65 million, was the “consumer class” was not more than 100 million and were dispersed geographically with very different cultures, customs, and tastes. Over-confidence came from the fact that they were a huge company...

Words: 997 - Pages: 4

Premium Essay

Why the War on Drugs Failed

...Shakib Hossain Causal Argument English 191 February 2015 Why the War on Drugs Failed “For every prohibition you create, you also create an underground”. These words by famous musician Jello Biafra may sound prejudiced, but it is the truth we all live and have lived by since the prohibition era. The war on drugs has become a significant issue in today’s society, but people are not completely sure why the war on drugs has failed. In reference to Jello Biafra, the war on drugs is a type of a prohibition, but the real question is how big of an underground has this war created that it has ultimately failed. The start of the war on drugs can officially be dated as far back as 1971 when Richard Nixon declared drug abuse as “public enemy number one”, and he increased the size and presence of federal drug control agencies (Drug Policy Alliance, 2014). Later, during Ronald Reagan’s presidency, the number of people incarcerated for drug abuse shot up sky high due to his zero tolerance policy, and the unpredicted rise of illicit drug use. When we say the war on drugs has failed, we usually consider that the use of illicit drugs could not be reduced and is on the rise. However, it is also because it is costing more and more lives every day in addition to all the resources used coming out of the taxpayers’ pockets. In short, the war on drugs has failed because the government enforced punishment instead of prevention, which led to creating a black market that increased crime and......

Words: 1553 - Pages: 7

Premium Essay

Failed Amendments

...The Equal Rights Amendment is one of the twenty-seven failed amendments to the United States Constitution. This amendment would give equal rights to men and women, under federal and state laws within the United States. The amendment was written in 1923, by Alice Paul, a suffragist leader and founder of the National Woman’s Party. It was presented at every Congress from 1923, until 1972 when it was passed and sent to the states for ratification. However, only 35 out of the 38 required states, ratified the amendment, it was given an extension until 1982, but still failed to pass and has become extinct within Congress. The amendment has been proposed at every Congress since its failure to be ratified. The proposed amendments states that “Equality of rights under the law shall not be denied or abridged by the United States or by any state on account of sex.” The amendment has three sections, and this statement is featured as the first. The second section states that “The Congress shall have the power to enforce, by appropriate legislation, the provisions of this article,” and the third section states that “This amendment shall take effect two years after the date of ratification.” Essentially, the amendment would affirm the equal application of the United States Constitution, to both sexes. However, according to some opposers of the Equal Rights Amendment, it would also take away some of the rights granted to women in previous years. The amendment would require women to sign...

Words: 1208 - Pages: 5

Premium Essay

Why Starbucks Failed in Israel

...Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 Stefano Di Nicola CPR 081190-3523 Tomás Vaz De Carvalho CPR 190491-4025 Leadership and strategic Management Mini-Project Why Starbucks failed in Israel? COPENHAGEN BUSINESS SCHOOL 2015 Program: Cand.soc Service Management N° of pages: 14 N° of characters: 30,946 Hand-in the 03/05/2015 1 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 2 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 TABLE OF CONTENTS 1. Introduction ...................................................................................................... 4 1.1. 1.2. 2. Problem Statement ................................................................................................ 5 Methodology .......................................................................................................... 5 Analysis ............................................................................................................. 6 2.1. Cultural Analysis .................................................................................................... 6 2.1.1. Introduction to Hoftede’s 5 Cultural Typologies Framework ..................................... 6 2.1.2. Israeli culture vs. United States culture...........................................................................

Words: 6270 - Pages: 26

Free Essay

Failed States

...Failed states propose a great threat to global communities today. The notion of this threat comes from international terrorists, drug barons or weapons or arsenals (Anonymous, 2005) harbouring in failed states, which can bring harm to neighbouring or powerful countries. Somalia appears to be the very definition of what we call a failed state. The last time this desert country possessed anything approaching a “normal” government, with tax collection, social services and law enforcement was a under a bloody dictator named Siad Barre (Cockburn.2002). Now Somalia proposes the risk of consequences to the global community. Like Somalia, Pakistan is one of the failed states that are proving to have major consequences that we are seeing today. Terrorist Groups such as Taliban, Al Qaeda and Lashkar-e-Taiba have established themselves as a state within a state (Boot 2008). These terrorist groups can now make major attacks, which killed more than 170 people in Mumbai alone (Boot 2008). This has become a subject of concern for that western countries have being debating over. The difficulties of trying to bring justice to these failed states is because of the odds of success are low and the risk of unintended consequences is very high (Zakaric, 2010). Since there is an awareness of being passive to these countries to avoid unintended fallouts, rather than taking action to implicate a justified government, there will be an ever-lasting threat to the global communities. Somalia is a failed...

Words: 1395 - Pages: 6

Free Essay

Zune a Marketing Failure

...devices, revolutionizing how we perceive movies, music and television. In this I will analyze Microsoft’s Zune advertising strategies. The Zune is Microsoft’s version of the Apple iPod. The Zune is a compact, high-definition MP3 player that measures 4" tall by 2" wide by 0.3" thick (Microsoft Zune, 2011) . The Zune has a 3.3" multi touch OLED display which dominates the device’s face. There is a single home button lying just below the OLED display. This home button can be used to navigate Zune's multiple menus and many features. The Zune version uses less battery power than previous models because the display does not require a back light. (Miles, 2009) The Zune currently has a much longer battery life than it's competitor the iPod, requiring much shorter charging times and more energy conservation. For many portable electronics enthusiasts, the Zune has a superior build when compared to Apple’s iPod. (Microsoft Zune, 2011 )It is more durable, uses versatile file formats, and has a user friendly platform compared to other MP3 players. However, Microsoft’s marketing campaign has failed horribly in successfully marketing and advertising the Zune to their “anything but I-pod” demographic. In fact, most people have never heard of a Zune Player. If we look at sales statistics in the world of MP3 players, iPod dominates the market with over 63% of current sales, whereas Zune is only responsible for 13% of sales with the target demographic for this product is......

Words: 810 - Pages: 4