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Why Your Healthcare Practice Needs a Marketing Plan

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Submitted By towrys04
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Why Your Healthcare Practice Needs a Marketing Plan
Evangeline E. Towry
MHA626: Strategic Planning & Marketing in Health Care
Dr. Monica Scales
December 2, 2013

Why Your Healthcare Practice Needs a Marketing Plan Marketing is healthcare, like any business, is essential to the livelihood of the overall business. Healthcare marketing is all about building relationships within the community, building trust, displaying expertise and, eventually, gaining new patients. In healthcare marketing, you need to identify the needs of your patients as well as the needs of the surrounding community. This will allow you to formulate strategies to help your healthcare organization fulfill its vision and goals.
Reasons for a Marketing Strategy The main focus of a marketing plan is for the overall success of your healthcare organization. “If you plan nothing, nothing will be accomplished” (kmccoypbo, 2009). Your marketing plan is a set of guidelines to help you achieve the organization’s vision and goals. According to Catalyst Marketers (2013), a Strategic Marketing Plan provides business owners with: 1. A map for achieving yearly goals. 2. The ability to track success through individual tactic performance measures – Performance measures should be setup for every Marketing Tactic. 3. An understanding of the time, and budget needed to execute on the Strategic Marketing Plan.
Three Necessary Considerations The three necessary considerations to taken into account before creating a marketing strategy are (kmccoypbo, 2009): 1. The investment. 2. Knowing the risks associated with your investment. 3. Marketing is an everyday thing.
Your investment in your marketing strategy should be done with careful consideration. You must know all the facts, including the potential risks before putting your organization’s reputation on the line.…...

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