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Wal-Mart Strategic Audit

In: Business and Management

Submitted By Joe1990hk
Words 8588
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Wal-Mart is the number one retailer in the United States. Geographical growth opportunities are shrinking within the boundaries of the United States.The company needs to evaluate multiple options to determine the best strategy to deploy. The challenge is “keeping the world’s biggest retailer on its phenomenal roll and delivering the huge sales and earnings increases that investors had come to expect from Wal-Mart over the years” (Camerius& Hunger, p. 19-30, 2006).
The company’s current strategic plan is tothrive in the followingareas:
• Low costs, high customer service, and always low prices
• Product mix
• Logistics and supply-chain management
• International markets
• Domestic growth
• Public relations
I have developed multiple strategic alternativesfor the company. They are as follows:
• Stability – Pause And Proceed: Pause physical growth then proceed with growth domestically and globally
• Growth – Concentration: Concentrated Internet program to target domestic and foreign markets
• Growth – Concentration: Horizontal Growth with International Entry for global geographical internal expansion
The plan deployed must be consistent with the corporate strategy. Per Sam Walton (1918-1992), the company’s founder, “Our goal has always been in our business to be the very best and, along with that, we believe that in order to do that, you’ve got to make a good situation and put the interests of your associates first. If we really do that consistently, they in turn will cause…our business to be successful, which is what we’ve talked about and espoused and practiced” (Camerius& Hunger, p. 19-10, 2006).
Table of Contents
I. Current Situation 4
A. Current Performance 4
B. Strategic Posture 4
1. Mission 4
2. Objectives 4
3. Strategies 4
4. Policies 5
II. Strategic Managers 5
A. Board of Directors 5
B. Top Management 6
III. External Environment…...

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