Premium Essay

United Airlines

In: Business and Management

Submitted By ushma821
Words 2958
Pages 12
United Airlines

vs.

Delta Airlines

Ushma S. Patel
3/31/2013
Ushma821@gmail.com

Work Cited 1. Introduction 3 2. United Airlines vs Delta Airlines 4 3. The Four-Frame Model 8 4. SWOT Analysis- United Airlines 12 5. SWOT Analysis- Delta Airlines 14 6. Analysis 15 7. Recommedations 16 8. Work Cited 17

INTRODUCTION
In evaluating two companies who have had to restructure their business models to evolve to changing times I choose United Airlines and Delta Airlines. Both companies filled for bankruptcy in the early 2000’s and since then have nursed their company back to health and to becoming the industries leaders for airlines. I choose these two airlines because I frequently use them to travel. My family are also huge travelers and I spend a lot of time looking for the best deals for them. United Airlines filed for bankruptcy in 2002 and would become the longest case in the United States lasting until 2006. The airline was able to get their reorganization plan approved by the United States government by restructuring their management plan. In the restructure they also changed how their bonus plan was organized for successful executives. They also had to evaluate their employee’s efficiency while on the clock. They were able to reduce their workforce from 100,000 employees to half of that. Finally the airline had to revaluate the routes they were taking and then see which ones made sense. Delta airlines went on to the verge of bankruptcy in September 2005. Delta’s changes also came from restructuring their management, rerouting their flights to make more financial sense and aggressively cutting cost. Today Delta Airlines is know as the airline industry leader from financial analysts.

United Airlines vs. Delta Airlines
As the largest airline companies…...

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