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Unit 3 Introduction to Marketing P1

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Unit 3: Introduction to Marketing
Assignment one
Introduction
In this assignment, I will describe how the two different organisations use marketing techniques for their products. I will explain the techniques of marketing. The organisations that I will be focusing on are Nike and Kellogg.
MARKETING
Marketing is the process of promoting and selling products or services including market research and advertisement. Under marketing, there are two strategies that can help an organisation in being successful when selling products which are growth strategies and survival strategies.
Growth strategies
In the year 1957, Igor Ansoff developed on of the best know descriptions for growing a business and under this strategy, there are four categories which are: 1. Market penetration: It is the measure of amount of sales or adoption pf a product or service compared to the total theoretical market for that service or product.

2. Market development: Market development is a strategy whereby a company expands the potential market or find a new group of buyers as potential customers for its existing products or service. This happens when the company changes it target on the market.

3. Product development: This is another strategy where a company create a new product and trade it to its existing market. The market might not be familiar with the product.

4. Diversification: This is a strategy where a business enters into a new industry which the business is not currently in. For example, a business produces a new product to a new target market.

Survival strategies
Huge companies nowadays need a survival strategy to survive due to competition. There are different ways for a company to survive through competitions to attract the attention of the customers.

1. Branding: Branding is one of the survival strategy that most business use in order to…...

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