Premium Essay

Unit 17

In: Business and Management

Submitted By celinevannorden
Words 2309
Pages 10
Unit 17 Learning outcome 1: know E-business in the hospitality industry
Celine van Norden
IEMS 2

Table of content

1.1. Introduction Page 3

1.2. Definition of E-business Page 4
1.3. Applications of E-business Page 4 1.3.1 Business to consumer 1.3.2. Business to business
1.4. Hotel Page 5/6
1.5. Restaurant Page 7/8
1.6. Nightclub Page 9/10
1.7. Contract food service provider Page 11/12
1.8. Hospitality service Page 13/14
1.9. Membership club Page 15/16
1.10. Event Page 17/18

1.11. Conclusion Page 19
1.12 Sources Page 20

1.1. Introduction

This unit is about the E-business in the hospitality industry.
To explain the different types of E-business in the hospitality we had to chose one hotel, restaurant, bar/nightclub, contract food service provider, hospitality service, membership club and an event.

First write down the definition of each business, then choose one and give information about the company + print screen of their website and at last make a table of the business to customer and the business to business service.

1.2. Definition of E-business
E-business is the administration of conducting business via the Internet. This would include the buying and selling of goods and services, along with providing technical or customer support through the Internet. e-Business is a term often used in conjunction with e-commerce, but includes services in addition to the sale of goods.

1.3. Applications of E-business
Various applications of e-commerce are continually affecting trends and prospects for business over the Internet, including e-banking and online publishing/online retailing.

1.3.1 Business to consumer
When you are promoting a product for consumers you do not want to focus on a small around of group. You want to reach als many…...

Similar Documents

Free Essay

17 Again

...17 Again By Burr Steers In this essay, I am going to analysis a moving image text through the film techniques and media theories I have learnt in this term. The film is called “17 again”, which is directed by Burr Steers and written by Jason Filardi. This movie is took place in USA and released in 10 April 2009. The budget of this movie is $20000000 US and the final gross is $64149837 US which is a great success. This story is taking about the main character-Mike O’Donnell ( Zac Efron) whose life didn't quite turn out how he wanted it to and wishes he could go back to high school and change it. He wakes up one day and is seventeen again and gets the chance to rewrite his life. The genre of this film is comedy romance, which is a hybrid genre as I can find lots of signs and conventions in the movie. For examples, the kissing scenes and some silly reactions of the characters can be found in the movie. What’s more, the lighting in this film is high-key lighting which connotes the meaning of happiness and serenity. Moreover, the mode of address in this film is indirect to the audience which was used the third person angle to encode the meaning to the audience. On the other hand, I choose this movie because of few reasons. Firstly, I love the main character- Zac Efron very much. He has acted in many teenage romance films before, for instance, High School Musical 1, 2 and3. After I watched the High School Musical, I admire his out-looking and his acting skills.......

Words: 1387 - Pages: 6

Premium Essay

Chapter 17

...1. Ch. 17/7 – You conduct a survey of a sample of 25 members of this year’s graduating marketing students and find that the average GPA is 3.2. The standard deviation of the sample is 0.4. Over the last 10 years, the average GPA has been 3.0. Is the GPA of this year’s students significantly different from the long-run average? At what alpha level would it be significant? Null hypothesis H0: µ=3.0 Alternative hypothesis H1: µ≠3.0 Given the sample mean xbar=3.2, sample standard deviation s=0.4 and sample size n=25. We can use t-test. The test statistic can be computed as follows: T=(xbar-3.0)/s*sqrt(n) =(3.2-3.0)/0.4*sqrt(25) =0.2/0.4*5=2.5 Note that the degree of freedom df=25-1=24. So, we can get p-value=P(T>2.5) =0.0197 So, if we use significance level alpha = 0.02, then since p-value=0.0197<alpha=0.02, we should reject Null hypothesis H0. Hence, at a 0.02 significance level, we conclude that the GPA of this year’s students is significantly different from the long-run average. 2. Ch. 17/9 – You contact a random sample of 36 graduates of Western University and learn that their starting salaries averaged $28,000 last year. You then contact a random sample of 40 graduates from Eastern University and find that their average starting salary was $28,800. In each case, the standard deviation of the sample was $1,000. a. Test the null hypothesis that there is no difference between average salaries received by the graduates of the two schools. TO......

Words: 3567 - Pages: 15

Premium Essay

Unit 17 Marketing Intelligence

...UNIT 17: MARKETING INTELLIGENCE Written By: LO1: UNDERSTAND BUYER BEHAVIOUR AND PURCHASE MAKING DECISION 1.1 Describe the main stages of the purchase decision-making process for an individual consumer (i.e. business-to-consumer) Buyer Behaviour and Decision Making Process Customers go through five stages of decision making process in any kind of purchase. The diagram below summarises it. The above model is essential in making marketing decisions. Customer buying process starts with “Need Recognition”, in which buyer identify a need or a problem (hungry, fever). Some times in these stage customers respond to a marketing stimulus (aroma of chocolate muffins and coffee while passing the coffee shop). The next stage is “Information search” in this stage if the need is very strong then customers do not search a lot of information and buy product or service close to hand, if not then customers obtain information from family, friends, neighbours, advertising, TV, radio, retailers or by handling and examining or even testing. In the third stage “Evaluation of alternative” customers uses the information gathered and chooses between alternative brands, products or services. After evaluation, customer makes the purchase. The last stage is “Post-Purchase Evaluation”, this stage make a customer feel either satisfied or dissatisfied with the purchase, if customer feels satisfaction then they will stick to the brand, product or service in not then they will switch to...

Words: 3132 - Pages: 13

Premium Essay

Ias 17

...derecognizes the asset and a buyer/lessor recognizes the asset. Further accounting treatment depends on the sale price: f the sale price is close to asset’s fair value, then the profit or loss from sale should be recognized immediately. If the sale price is below asset’s fair value, then it is necessary to check the rental payments. If the future payments are below market price, then the loss from the sale of asset should be amortized over the period of use. If the future payments are close to market rentals, then the loss from the sale of asset should be recognized immediately. If the sale price is above fair value, then the excess over fair value or “profit from sale” should be deferred and amortized over the period of use. Disclosures IAS 17 prescribes a full load of disclosures for every type of the lease. Except for general descriptions of the lease arrangements and other basic information about finance leases, both lessors and lessees are required to present reconciliation of future minimum lease payments (gross investment in the lease for the lessor) and their present value according to the period when they are due: not later than 1 year, later than 1 year and not later than 5 years; later than 5 years. The same applies to operating leases, however, here both lessors and lessees are required to present the future minimum lease payments under non-cancellable operating leases in the aggregate and for each of the following periods: not later than 1 year,......

Words: 341 - Pages: 2

Free Essay

Chapter 17

...and , where is parallel to w and is orthogonal to w. 17) v = i + 2j,w = -3i + j Solve the problem. Round your answer to the nearest tenth. 18) A wagon is pulled horizontally by exerting a force of 60 pounds on the handle at an angle of 25 to the horizontal. How much work is done in moving the wagon 50 feet?" . Solve the problem. 19) A plane is headed due south with an airspeed of 210 miles per hour. A wind from a direction of S30°W is blowing at 20 miles per hour. Find the groundspeed and resulting direction of the plane, rounded to the nearest whole number. Find the distance between the two points. 20) = ( -1, 4, -3) and = ( 3, 0, -4) Find the position vector for the vector having initial point P and terminal point Q. 21) P = ( -4, -3, 0) and Q = ( 3, 4, -2) Perform the operation. 22) v = 5i - 6j - 5k Find . Find the dot product v ∙_ w. 23) v = 3i + j + 2k and w = i + 3j - 2k Find the angle between v and w. Round to one decimal place, if necessary. 24) v = 3i + j + 2k and w = i + 2j - 2k Find the direction angles of each vector. Round to the nearest degree, if necessary. 25) v = -6i + 12j + 4k Find the indicated cross product. 26) v = i - 3j + 4k, w = 2i - 3j - k Find v w. Use the given vectors to find the requested expression. 27) v = -5i - 4j + 5k, u = 4i + 5j - 3k Find v × ( 3u). Solve the problem. 28) Find a unit vector normal to the plane containing u = -i + j +......

Words: 784 - Pages: 4

Premium Essay

Chapt 17

... CHAPTER 17
 Advanced Issues in Revenue Recognition CONTENT ANALYSIS OF END-OF-CHAPTER ASSIGNMENTS  NUMBER TOPIC CONTENT     LO   ADAPTED DIFFICULTY     TIME EST.   AACSB   AICPA  BLOOM’S Q17-1 Revenue Recognition Recognition of revenue when the earnings process is not complete 1 ! Easy 5 Analytic Measurement Comprehension Q17-2 Revenue Recognition Distinguish between the accounting terms recognition and realization 1 ! Easy 5 Analytic Measurement Comprehension Q17-3 Revenue Recognition Revenue recognition for a motion picture company; licensing rights; differences between GAAP and IFRS 1 ! Easy 5 Analytic Measurement Comprehension Q17-4 Revenue Recognition Differing timing on when to recognize revenue 2 ! Easy 5 Analytic Measurement Comprehension Q17-5 Revenue Recognition Conceptual factors associated with revenue recognition 2 ! Easy 5 Analytic Measurement Comprehension Q17-6 Revenue Recognition Alternatives Recognizing revenue for various recognition alternatives 2 ! Easy 5 Analytic Measurement Comprehension   Q17-7 Revenue Recognition Recognition of revenue when the earnings process is not complete; discussion of revenue recognition method alternatives 3...

Words: 22005 - Pages: 89

Premium Essay

Chapter 17

...Mass merchandisers put low markups on fast-selling items and higher markups on items that sell less frequently. The markups eventually become standard in a trade. Most channel members tend to follow a similar process of adding a certain percentage to the previous price. Usually the firms that brand a product are the ones who set its basic list price. Some producers just start with a cost per unit figure and add the markup to obtain a selling price. Selling price = average production cost per unit X 3. A producer who uses this approach might develop rules and markups related to its own costs and objectives. 3. Understand the advantages and disadvantages of average-cost pricing. Average-cost pricing means adding a reasonable markup to the average cost of a product. A manager can find the average cost per unit by studying past records. Dividing the total cost for the last year by all the units produced and sold in that period of time gives an estimate of the average cost per unit for the next year. The producer decides how much profit per unit to add to the average cost per unit. The average cost principle is simple but it can also be dangerous. It is easy to lose money with average cost pricing. The problem with the average-cost approach is that it doesn’t consider cost variations at different levels of output. It is important to develop a better understanding of the different types of costs a marketing manager should consider when setting a price. There are......

Words: 892 - Pages: 4

Premium Essay

Chapter 17

...parametric test to determine the statistical significance between the sample distribution mean and a population parameter. Select one: a. F statistic b. t-test c. Z distribution Incorrect d. Z test e. t distribution Feedback The correct answer is: Z test Question 16 Incorrect Mark 0 out of 1 Not flaggedFlag question Question text The null hypothesis is typically rejected when _____. Select one: a. the calculated value is smaller than the critical value b. the critical value is smaller than the calculated value c. the level of significance chosen is .05 Incorrect d. a chi-square statistic is computed e. the Z score approaches 1 Feedback The correct answer is: the critical value is smaller than the calculated value Question 17 Incorrect Mark 0 out of 1 Not flaggedFlag question Question text The most common level of significance used in hypothesis testing is _____. Select one: a. .05 b. .10 Incorrect c. .25 d. .90 e. .95 Feedback The correct answer is: .05 Question 18 Incorrect Mark 0 out of 1 Not flaggedFlag question Question text If a data difference is NOT caused only by random sampling fluctuations, and its size is important to the organizational decision maker, it is said to have _____. Select one: a. resistance b. statistical significance c. substantive significance Incorrect d. reasonable doubt e. practical significance Feedback The correct answer is: practical significance Question 19 Incorrect Mark 0 out of 1 Not......

Words: 14737 - Pages: 59

Free Essay

P1 Training in the Workplace Unit 17

...Competency Framework Grid A competency is how successful or efficient someone is able to do a specific job. Working with the Team Customer Service Communication Skills Level 1: Entry Level, first job Acts in a fair and respectful way when dealing with others. Ask open questions to appreciate others’ point of view. Put forward their own views in a clear and constructive manner, choosing an appropriate communication method. Write clearly in plain simple language and check work for spelling and grammar. A customer may feel as if they need help to find a specific product or service as they may not be used to the company Will listen to the views of customers and act sensitively with their problem. The employee will have no experience on how to communicate with other employees and managers as they will not be familiar with everyone yet and their mannerisms of how employees communicate with one another. Level 2: One year of experience After one year of experience an employee will know all other employees very well and be able to give good input towards a group and feel confident working as a team. An employee will be more familiar with a company after a year of working there, this means they will be able to answer any questions that customers have and help them with anything they need as they have gained knowledge over the last year. After a years’ experience an employee will understand all the communication skills within the business and be able to communicate...

Words: 1444 - Pages: 6

Premium Essay

Chapter 17 Agency Law

...------------------------------------------------- CHAPTER 17-AGENCY LAW TRUE/FALSE 1. Larry decided to relocate to Germany. Larry hired Happy Homes, Inc. to find a buyer and contract for the sale of his house in the U.S. The agency relationship between Larry and Happy Homes must be evidenced with a written agreement. 2. If Denise is hired to work as a cashier, she has the implied authority to do acts reasonably necessary to carry out her job. 3. Erica's supervisor told her to arrange for a conference room at the Kelly Inn. Erica has express authority to contract for the room. 4. An agent must obey all instructions of the principal. 5. Jolene hired Lacy to find a buyer for her house. Adam was interested in buying the house. If both Jolene and Adam agree, Lacy, a real estate agent, may represent both parties. 6. As a general rule, an agent is liable on contracts entered into on behalf of a fully disclosed principal. 7. You cannot be held liable for the actions of your agents if the agents are violating your instructions. 8. If apparent authority is present, the principal is liable for even the unauthorized acts of the agent. 9. The death of an agent automatically terminates an agency relationship. 10. Generally, either party to an agency relationship has the power to terminate it at any time. 11. Rob agrees to act as an......

Words: 2818 - Pages: 12

Premium Essay

Ch 17

...are an example. Others go global to expand their markets, which helps them cover huge development costs; this is true for producers of movies like Lord of the Rings. Others go global because production costs are lower overseas; this is true for most electronics firms. Still others buy from foreign suppliers; Wal-Mart and Nike are examples. Finally, banks, accounting firms, and other service companies are going global because their customers are doing so, and they must follow their customers or lose them. 27-2 (See the BOC model for data and examples of exchange rates.) From a U.S. perspective, an exchange rate tells us: a. Direct quotation: Number of dollars required to buy one unit of a foreign currency. b. Indirect quotation: Number of units of the foreign currency that can be bought with one dollar. Thus, the direct quotation for the euro in December 2005 (see the BOC model) was 1.18740, meaning that it took $1.19 to buy a euro, and the indirect quote was 0.8422, meaning that a dollar would buy 0.8422 euros. The direct and indirect quotes are the reciprocals of one another, e.g., 1/0.947 = 1.056. c. Cross rates deal with exchange rates between countries other than the U.S., although the exchange rate between each of the countries being considered and the U.S. is typically used to calculate cross rates. The following formula (implemented in the Excel model) shows the number of pairs of exchange rates if N = 5...

Words: 7972 - Pages: 32

Premium Essay

Unit 17

...Unit 17: Working in the social care sector Explain the requirements for two different careers in the social care sector Introduction: In this assignment I will be choosing 2 different careers in the social care sector of my choice and briefly explain the different aspects to do with each. The two I have decided to look at our social work and care worker. P1-Explain the requirements for two different careers in the social care sector Requirements for a social worker- Social work is a graduate profession and you will need either a bachelor’s degree in it (BSW) or a postgraduate degree to register with Health and care professions (HCPC) in England. In order to get a degree you will be required to study a 3 year undergraduate degree or a 2 year postgraduate degree in social work that is approved by the Health and Care professional’s councils (HCPC). You will also need to pass background checks by the Disclosure and Barring Service (DBS). In order to study for an undergraduate degree in social work you will require, 5 GCSEs (A-C) including maths and English, at least 2 A levels, or an equivalent qualification such as BTEC National Diploma or NVQ Level 3 in Health and Social Care. You will need to have relevant experience in a social work or social care setting before being accepted on to the postgraduate course. That is why it is necessary you gain as much work experience as possible, either through paid work in community care settings or voluntary work. Some specialised......

Words: 1530 - Pages: 7

Premium Essay

Ch. 17

...Solutions for End-of-Chapter Questions and Problems: Chapter 17 Part B 11. Define each of the following four measures of liquidity risk. Explain how each measure would be implemented and utilized by a DI. a. Sources and uses of liquidity. This statement identifies the total sources of liquidity as the amount of cash-type assets that can be sold with little price risk and at low cost, the amount of funds it can borrow in the money/purchased funds market, and any excess cash reserves over the necessary reserve requirements. The statement also identifies the amount of each category the DI has utilized. The difference is the amount of liquidity available for the bank. This amount can be tracked on a day-to-day basis. b. Peer group ratio comparisons DIs can easily compare their liquidity with peer group institutions by looking at several easy to calculate ratios. High levels of the loan to deposit and borrowed funds to total asset ratios will identify reliance on borrowed funds markets, while heavy amounts of loan commitments to assets may reflect a heavy amount of potential liquidity need in the future. c. Liquidity index. The liquidity index measures the amount of potential losses suffered by a DI from a firesale of assets compared to a fair market value established under the conditions of normal sale. The lower is the index, the less liquidity the DI has on its balance sheet. The index should always be a value between 0 and 1. d. Financing gap The......

Words: 1769 - Pages: 8

Premium Essay

Unit 17 Task 1 Business Level 3

...Marks and Spencer would need to identify the various training needs within the working environment. They will carry out various gap analyses on skills and look at how existing staff are working to see what improvements could be made for the future employees who will become a part of Mark and Spencer. For the organisation to be successful, it is important for the business to have the right number of people with the right skills in the right jobs. Effective training depends on knowing what is required for an individual, a department and an organisation as a whole. Organisations would identify training requirements by looking at the current skills the staff all have, identify what the weaknesses are and then carry out new training methods to solve this and improve on this. The training cycle would be a main procedure that any company would use to identify new training needs. The training cycle is a four step process; 1. Identify training needs and any weaknesses, 2. Design the training to improve on the current training, 3. Deliver the new training and 4. Measure the success of the new training. At the end of every 6 months a performance review or appraisal takes place. Employees discuss their progress with their line managers. Employees are given ratings for the skills and competencies they have shown over the past year. These are compared with expected skills profiles for these areas. This feedback helps employees identify how they are performing in relation to the......

Words: 1309 - Pages: 6

Free Essay

November 17 Terrorist Group

...Case Study Paper Assignment IR 6629 The Theory and Practice of International Relations NOVEMBER 17 TERRORIST GROUP INTRODUCTION: Terrorism has been one of the hottest topics in the current world affairs. The whole world is threatened by terrorist attacks of different types by different terrorist organizations. The terrorist groups have been using various strategies to pressurize the world to fulfill their demands. Their strategies include bomb blasts, murders, kidnapping and damage to property. Currently Al Qaeda is the most talked about Islamic terrorist organization that has changed the face of the world since September 11, 2001. The group has forced many countries to change their foreign policy. However to think that terrorists are always Muslims is wrong. There are a number of non Muslim terrorist organizations that are using destructive tactics to accomplish their goals. Among the non Islamic groups the most deadly terrorist organization is considered to be November 17 which has its bases in Greece. In this paper I aim to discuss the origins of the November 17 terrorist group. My reason for selecting this group is that it is interesting to know that the group has been declared the most deadly terrorist group in Europe despite the fact that it has a very small strength. I intend to discuss the aims, objectives, strength and strategies of this group. I will try to compare it with other non terrorist organizations in Greece seeking similar goals. I will......

Words: 4699 - Pages: 19