Premium Essay

Tv Listings

In: Business and Management

Submitted By MBAstudent123
Words 409
Pages 2
TV Listings’ objectives include setting up a reasonable profit margin for the company. These objectives however vary depending on the publication/city being dealt with. The core objective would be to base pricing strategies in a way that the company can gain optimum profits which may not be the maximum numerical profit but rather a balanced price based upon the constraints and requirements of each market.

Given TV Listings’ objectives change depending on the publisher, extracting the highest possible price from each is perhaps not the best strategy. These objectives range from strengthening ties with an existing client e.g. Culver City; ensuring current profit margins are met despite higher production costs due to increased production e.g. Des Moines; and remaining competitive while entering a new market e.g. Cheyenne.

Several factors will determine the relative bargaining power that TV Listings has in obtaining high/optimum prices. Relative market rates; other magazines offering similar content; existing ties with publishers; specialty services TV Listings offers through its guides including in-demand editorial content, in-depth channel ratings and reviews; a possible dedicated audience; past performance in terms of delivering content to publishers on time and of expected quality.

Other factors include the type of publisher TV Listings is dealing with. Some publishers may be owners of the printing press and so costs like delivery, printing, printing materials, binding may be negotiated more aggressively because such publishers may have a lower cost to perform these functions. Delivery across shorter or longer distance is another negotiable area. Stakeholders who may have an impact on TV Listing’s pricing power include –

TV Listings’ own employees. The company’s ability to deliver quality products is based on its employees and their duties i.e.…...

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