Premium Essay


In: Business and Management

Submitted By mavettom
Words 317
Pages 2
Toyota as of September 2009 announced an immediate recall for the floor mats on a number of the models of cars. Toyota thinks the solution to the problem is to allow more room between the gas pedal and floor mats. Toyota believes the accelerators in their cars is getting stuck down because the floor mats are coming into contact with the pedal and not releasing the pedal when the drivers’ foot is off it. Toyota Motor Corp. said “It will recall 3.8 million vehicles in the United States, the company's largest-ever U.S. recall, to address problems with a removable floor mat that could cause accelerators to get stuck and lead to a crash”(Thomas). Toyota is unsure of the underlying cause of their out of control accelerations for their vehicles but removing the floor mats is one possible solutions they suggest. Upon vehicle inspection of the cars that have accelerated out of control, evidence points that the possible cause was the floor mats coming into contact with pedal and not releasing the pedal when the operator need to slow down. These floor mats are interfering with the drivers and making the vehicles unsafe. This recall of the floor mats ranges through many of Toyotas models but Toyota insists this is a necessary measure to correct the problem. Toyota says that drivers should not replace floor mats with others until further analysis is done. Drivers should also take cars to authorized Toyota dealerships so they can reconfigure the shape of the floor surface and mat to allow more space between the accelerator and pedal. These fixes will make the car safer and should solve the problem.

Thomas, Ken. “Toyota, Lexus Mat Recall:3.8 Million Vehicles Recalled Over Floor Mats” September 29, 2010 . The Huffington Post. April 4, 2010…...

Similar Documents

Premium Essay

Marketing Planning

...implications of the EURO norms in developing countries e,g, formation of BHARAT norms on the lines of EURO norms in India(CEN, 2006)  PORTER’S FIVE FORCES ANALYSIS Threats of new entrants: Threat of new entrant is dependent on  the challenges faces during entry into the industry or entry barriers. The threat of new entrants in case of automobile industry is less as large capital cost is required to set up a manufacturing plant and assembly liner. Also it takes time for new entrants to get a place and the reputation in the minds of the consumers. Threats of substitutes: BMW has a brand image of being powerful and luxurious. It is positioned in the exclusive car range where there exist many substitutes for BMW like mercedes, GM and Toyoto. Thus the threat of substitutes for BMW is high. Bargaining power of buyers: BMW and its competitors are positioned as in exclusive product range. Here the bargaining power of buyers is high because the consumers can decide the product according to the price range and buy the products accordingly. Also with environmental issues hovering over the industry the buyers have the last say with sample substitutes available. Bargaining power of suppliers: BMW has good supply chain management system and had long relationship with suppliers. The bargaining power of suppliers is high in this industry as the suppliers can dedicate the price tag for the raw materials. Though long time associations with suppliers can prove fruitful, the final......

Words: 11819 - Pages: 48

Free Essay

Under the Dorm

...vital signs had stabilized - or tried to. Then, while Haskell was attempting to determine if the bullet fragment was within his reach, everything had started going downhill again, and fast. Rusty thought of the parents, waiting and hoping against hope. Now, instead of wheeling Rory to the left outside the OR - toward Cathy Russell's ICU, where his folks might be allowed to creep in and see him — it looked like Rory would be taking a right, toward the morgue. 'If this were an ordinary situation, I'd maintain life support and ask the parents about organ donation,' Haskell said. 'But of course, if this were an ordinary situation, he wouldn't be here. And even if xxxx196 !yyyy he was, I wouldn't be trying to operate on him using a ... a goddam Toyoto manual.' He picked up the otiscope and threw it across the OR. It struck the green tiles, chipped one, and fell to the floor. T)o you want to administer epi, Doctor?' Ginny asked. Calm, cool, and collected . . . but she looked tired enough to drop in her tracks. 'Was I not clear? I won't prolong this boy's agony' Haskell reached toward the red switch on the back of the respirator. Some wit — Twitch, perhaps - had put a small sticker there that read BOOYA! 'Do you want to express a contrary opinion, Rusty?' Rusty considered the question, then slowly shook his head. The Babinski test had been positive, indicating major brain damage, but the main thing was that there was just no chance. Never had been, really. Haskell flipped the......

Words: 346321 - Pages: 1386

Free Essay


...ölkəsində bütün məhsulun 2 -ni istehsal edir və bütün 3 2 -dən bu məqsədlə istifadə edir. personalının 3 Qlobal şirkətlər, bir qayda olaraq, TMŞ-dən əmələ gəlir və öz inkişafının beynəlmiləlləşmənin ardıcıl mərhələlərində duran müxtəliflikləri özündə əks etdirir. Onlar daxili bazarla yüksək əlaqəni itirir və dünya bazarının tələblərinə istiqamətlənir, istehsalın və satışın qloballaşmasını marketinq proqramının qlobal beynəlxalq biznesin inkişaf texnologiyası və birinci növbədə, xərcləri azalması bazasında həyata keçirirlər. Misal kimi amerikan kompaniyaları “Coca-Cola”nı, “Mc.Donald`s”, “Nestle”, “Colgeyte”, “Marlboro”, “İBM”, “Prokter ənd Qembl”, “Du Pont”, “Shell”, “Exxon”, Mobil, məişət texnikaları üzrə yapon və Cənubi Koreya kompaniyaları, “Toyoto”, “Daimler Chrysler” və s. Qlobal şirkətlərlər üçün qlobal 30 mənbələrdən istifadə xarakterikdir. Qlobal şirkətlərlər adi TMŞ-dən daha yüksək transmilliləşmə indeksinə malik olurlar və onların əsas işi malların və dünya bazarın mal irəlilədilməsi üzrə marketinq səylərinin standartlaşmasına yönəlib ki, bu da qlobal reklam və qlobal mal markasının miqyas effektindən əhəmiyyətli dərəcədə uduş əldə etməyə imkan verir. Bununla belə, elmi-texniki proqress xərclərlə müqayisədə yüksək rəqabət üstünlüyü yaradır. Qlobal şirkət təkcə özünəxas hakimiyyət kimi fəaliyyət göstərmir, həm də özündə xüsusi, qlobal hakimiyyəti, hansı ki, dövlət sərhədləri olmayan mühit masştabında hakimiyyəti əks etdirir. Belə kompaniyada nə qədər milli......

Words: 145819 - Pages: 584

Premium Essay

Source Review

...organization’s reward are identified. Moreover, the challenge of connecting the return on investment with the corporate charge into enterprises is presented by the author (2010). The report question’s main focus is on the comprehensive process of corporate governance, hence the source is of limited suitability since it deals only with one principle of the ASX namely ‘Promote ethical and responsible decision-making’. Moreover, the article is based on a rather objective view, presenting a wide evidence to support the content, developing ideas as well as there exists a suitable structure, mostly in academic language. Seong does not include his opinion into the article. He (2011, p.33) uses examples of companies, which manage their challenges such as Toyoto dealing with their hybrid car. Furthermore, the author (2011,p.34) appropriates meanings of managers and proves the conclusion with a study. However, there are no verified references and therefore it is difficult to critically examine the academic context. In addition, he (2010) subdivides the source in two issues and consolidates them afterwards. As one can read in the following example; ‘ they should build good business relationships’ (Seong 2010, p.34), the author tends to depart from using academic language. Due to a lack of reliability and limited relevance, one should consider reading the text solely to gain additional background information. Seong, P.2010, ‘Putting ethical practice in corporate responsibility’......

Words: 388 - Pages: 2

Premium Essay


...of Total Quality Management is required in all activities of the organization. Kaizen has to basically do with small, step-by-step continuous improvement, smaller and continuous improvements are more realizable, predictable, controllable, and acceptable. Kaizen philosophy believes that people at all levels, including the lowermost levels in the organizational hierarchy, can contribute to improvements, possible because Kaizen asks for only small improvements. To survive in an increasingly competitive world, top management must adopt a just-in-time(JIT) approach and drive change down the hierarchy without yielding to resistance. The key ideas associated with JIT were developed at the Toyota Motor Company under the leadership of founder EIJI TOYOTO whose father had founded the successful Toyota Spinning and weaving company. JIT is the management philosophy that strives to eliminate sources of manufacturing waste producing the right part in the right place at the right time. Elements of JIT Stabilize and level the MPS with uniform plant loading create a uniform load on all work centers through constant daily production and mixed model assembly. Reduce or eliminate set up times. Aim for single digit set up times less than 10 minutes or „one touch setup. Done through better planning, process, redesign, and product redesign. Reduce lot sizes. Reducing set up times allows economic production of smaller lots, close cooperation with suppliers is necessary to achieve reduction. Reduce......

Words: 15671 - Pages: 63

Premium Essay

Ap World Spring Break

...water kami: Gods or nature spirits of Japanese religion, which lived in all things, such as waterfalls, sand, and great trees kana: in the Japanese writing system, phonetic symbols representing sounds 3) Japan’s mountainous threatened there unity. The ocean protects and isolates Japan. Were influenced but not conquered by china. The ocean also provided them with plenty of food and they became good fisherman  a)        They gave the Heavenly Emperor all the power like in monarchy. They made a central government and a law code just like the Chinese. b) They acquired only customs and laws that they wanted and modified them Through their writings. Ch 13 Sec 5 1) Yoritomo Minamoto: set up the kamakura shogunate and was the first shogun Toyoto-mi Hideyoshi: Greatest of Japan's founding fathers, given credit for uniting Japan Tokugawa Ieyasu: Zen: a form of Buddhism that emphasizes meditation 2) shogun: The supreme military commander of Japan daimyo: a japanese feudal lord who commanded a private army of samurai samurai: a Japanese warrior who was a member of the feudal military aristocracy bushido: The Samurai Code of Rules kabuki: A popular type of Japanese drama combined with music and dance, it is the type of theatre in Japan haiku: a major form of Japanese verse, written in 17 syllables divided into 3 lines of 5, 7, and 5 syllables, and employing highly evocative allusions and comparisons, often on the subject of nature or one of the seasons. 3) ......

Words: 8724 - Pages: 35