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Tourism Planning

In: Computers and Technology

Submitted By CHINXGARCIA
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Description of the town

Sarangani Province, composed of one landlocked and six coastal towns, is found in the southern tip of Mindanao. Sarangani Province's earliest known inhabitants were Maguindanaon, B'laan, T'boli and ethnic tribes in the uplands. Christian migration from the Visayas and Luzon islands in the early 1900s opened its vast, fertile lands to agriculture.
The town we chose to have a business is an untouched place at a small barangay at Barangay Kamanga, Maasim, Saranggani Province, Philippines. It’s just really a small baranggay with a small population, it’s about 200-300 people living there. The Mangelen and Garcia family owns that place and it is located near Lemlunay, one of the famous destination in Sarangani Province. We would like to add more great destination in Sarangani Province so that the economy their will improve and more investors will come. The specific location description we want to put up the business is at a beach that has a small cliff and a mountain at the other side. Surely people will love it because of its an untouched beauty, an eco-friendly environment, a relaxing place where you can unwind and have fun, having a fresh air, and a friendly community. There is a small houses near the specific location we want to put up the business but the Garcia Family is planning to relocate the people who are living there besides they own the area and because of that they can easily relocate the people there easily. There is also a school near the location of the business, it’s just a small school of elementary and high school level. The wet market is just 10 minute away drive near the location. The famous Lemlunay is just a 5 minute drive from the location, the IML resort that people loves is just 1 hour drive from the location and the Maitum’s water tubing is just 3 hour drive from the loacation. There is also lots of beach resorts near the area but we know that this Adventure Park and Resort that we will put up is one of the kind. You can only see small infrastructures and farms around those areas, it’s really an untouched place and it’s a green place. People can easily go there by riding a van or a jeep, it’s 42 kilometers from General Santos City and about 45 minute drive. Places like this are attractive to visitors and by this we will be able to create a visitor experience unlike any other.

Tourism Enhancement Plan
Barangay Kamanga is just a small baranggay in Maasim, Sarangani Province that Mangelen and Garcia Clan owns. It doesn’t have a Festival yet, but sooner or later it will have. We’re planning to build a adventure park and resort there, we want the people to discover the beauty of that place. We will put up a beach resort where people can enjoy some amenities such as the kayak boat, beach volley ball, frisbee and jet-ski, and they will enjoy the beauty of the beach. Then, those who want to relax and unwind we will put up a restaurant which will offer great food and great service, a spa and massage parlor beside the restaurant and a playground for the kids which is located at the cliff. And those who want an adventure and want to enjoy the beauty of the nature we will put up the zip-line at the mountain where the landing is near the playground at the cliff but before reaching the zip line zone they need to climb at the mountain but if you don’t want to climb you can ride a motorcycle to reach there or a 4x2 vehicle. Beside the zip line zone at the mountain is a shooting range where men will really love. This Adventure park and resort will be really loved because all the things that people want is in there and they don’t need to travel at one place to another just to experience the another enjoyment. By this Adventure park and resort their time will not be spoil because of traveling, they will just enjoy their whole time with their family or friends in that place with the beauty of the nature. Having a place like this in a rural and a not yet so popular place will attract tourist and can offer job employments for the residents near the beach which will eventually increase the Tourism Development for that place.. When the time comes that there is an increase in Tourism on that place we can ensure additional enjoyments that people will love.

Financing the project This adventure park and resort is a big project of ours and a big investment. The three of us will give money for the project, and all of us would give 25% each of the total budget for the project. We are budgeting 5 million for the project, it includes all the facilities of the project. So, when we will contribute 25% of the total budget it will come up to 75% of 5 million is Php 3,750,000. And for the remaining 25% of the total budget of the project is, we will loan it to the bank, and it will cost about Php 1250000. We will pay the bank after 10 months when our establishment officially opens, and shall be completed the payment after 3 years. We know, before the bank approves our loan we need to convince them. So in order to convince them we will say all our plans to them and we will ensure that we can pay them, then, when anything happens to our business, for example bankrupt, we will still pay them using the profits of our coconut farm. It’s a coconut farm near our desired location of our project.
For other expenses we cannot ask people or government to donate money. So instead of asking for donating money we will ask them to donate something, like a sack of cement or a can of paint. We can also make a fundraising project like, we will have a fun run and the registration fee of the runners will go to our business. On this ways our project will go through.

Marketing Plan
In marketing plan helps us to figure out what is the standing of our business to the town people and tourism. It also helps us to know what we need to improve. And because our target town is just small and it is in a rural area with an eco friendly environment we need attract people who are in the city and other places. Our target market is the town people, the city people (Socsargen), and the other places in the Philippines. In order for us to sell our business to the town people and to the people who are in the city and other places first, we need to secure, take care and maintain the environment of the town because we are selling the environment to the tourists too, it’s one of the factor why they want to go. Then we will post some tarpaulins at the town, near the town, in the city and in other places , and we will make sure that the tarpaulins will be attractive so that when people will see it they will be attracted and they will be encourage to read what’s on the tarpaulin. We can also make advertisements on the radio and on the television, many people are watching television and listening to the radio, so there’s a big factor that our business will trend when we will make advertisements. Our friends and other people who have been there already can also help us to sell our business by recommending it to their friends and there is a possibility that their friends will go there and they can also recommend it again to their friends and so on.
When our business will be known already we will still maintain and improve the things that made the people love our place. We will also make new things like adding more facilities so that the tourists will go there again and again. We know that when people will love a destination the next time he comes back there’s a factor that he is disappointed. People are always looking for new things, and people can also easy to forget the place when there is no something new. That’s why we will improve and make new things once in a while in our business. But, we will limit the tourist who will come to our place so that the goal of our business that is to make the people unwind and relax will still be implemented. Maybe we will just allow 30 to 50 tourists per day.
We can also give promos to the tourist when there is an special occasion so that more people will come. For example, we will give 30% off in all attractions when it’s our anniversary or when Christmas. That case, people will be attracted and will go to our adventure park and resort. Tourists, specially Filipinos wants promos because they can save money.…...

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