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Tma Entrepreneurship

In: Business and Management

Submitted By sarania
Words 1426
Pages 6
BBM 210/05

Entrepreneurship Development

Tutor-Marked Assignment 1
(TMA 1 - 25%)

Submission Date:
04th March 2016 before 2400 hrs

Instructions:

1. As this is an individual assignment, you are advised not to share with others.
2. Please answer all the questions.
3. Please write all your answers in essay format. Do not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer.
4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course.
5. Do remember to submit online and by the deadline.

6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses".

Case Scenario 1
India a hot spot for franchising
As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now operate in India, where the franchising industry is growing at an annual rate of
30 percent. India’s middle class, which currently stands at 50 million, is expected to grow to 583 million by 2025, a growth rate that appeals to franchisors. India also has
35 cities with populations that exceed 1 million people compared to just 9 in the
United States. The Global Retail Development Index…...

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