Premium Essay

Time Warner Russian Language

In: Business and Management

Submitted By natishka
Words 4822
Pages 20
Анализ маркетинговых особенностей развития современной медиаиндустрии на примере анализа холдинга

Time Warner Inc.

Введение

Современная медиаиндустрия, которую компания PricewaterhouseCoopers (PwC) довольно точно охарактеризовала как «увлекательную, но не простую для осмысления» (exciting but challenging), предоставляет уникальные возможности для исследования бизнес-моделей фирм, их эволюции и трансформации в условиях революционных технологических перемен. Производя, по разным оценкам, от 2 до 4% мирового валового продукта, компании этой отрасли имеют колоссальное влияние на всю мировую экономику, выступая в качестве не только экономических единиц, но и важнейшего политического и культурного института.
Индустрия СМИ и телекоммуникаций является частью индустрии сервиса. По показателю сравнительного объема в середине 2000-х годов она стала важнейшей частью национальных экономик. Например, в США объем промышленного производства достигал 265 млрд. долларов, объем производства обрабатывающих отраслей составлял 1393, а объем индустрии сервиса 5966 млрд.
В разных странах это соотношение выражается так:
ВВП - по секторам экономики:
Германия:Cельское хозяйство: 0,8% Промышленность: 28,6% Услуги: 70,6%
Япония: Сельское хозяйство: 1,2% Промышленность: 27,3%Услуги:71,6% Великобритания: Сельское хозяйство: 0,7% Промышленность: 21,4% Услуги: 77,8%

[pic]

[pic]

Потребители приобретают новые привычки в условиях “новых реалий” цифровой среды.
• Сдвиг в потреблении от традиционного к цифровому контенту;
• Потребление контента в формате 24/7;
• “Медийный хаб”: множественные каналы, многообразные виды контента, многомерные впечатления;
• Появление “второго экрана”: сочетания потребления контента и обмена опытом;
• Интеллектуальные устройства – неотделимая часть потребителей;
• Личные опыт потребления переносится на рабочее место;…...

Similar Documents

Free Essay

The Impact of English Loanwords on Russian Language

...The impact of English loanwords on the Russian lexis for the recent decades Introduction Russian people for a long time have been involved into the political, commercial, scientific and cultural relations with other nations. At the same time the Russian language has been replenished with words from other languages. Loanwords from ancient languages Greek and Latin, words from Dutch, German, Polish, Ukraine and other languages mastered the Russian language in different historical periods without prejudice to its national identity, but rather enriched and expanded its range. Those words named new things, products, concepts, etc. Russian language vocabulary contains approximately 10% of borrowed words, most of which are nouns (Proshina (2006). Among those borrowings are many words from the English language. The most considerable penetration of English words in Russian language is observed in the late 80's - 90's of the last century with changes in political, economic, cultural and moral orientation of society. The Reconstruction and the collapse of Soviet Union have brought considerable changes both as in foreign policy relations so as in the lexical sphere of Russian language. This period is characterized by the democratization of the socialist governance of the country to the Western model. The reconstruction in the political structure of governance had played an important role in the appearance of words such as: president, vice-president, minister, prime-minister, mayor...

Words: 3802 - Pages: 16

Premium Essay

Time Warner

...Time Warner, Inc.: A Most Ethical Company Kelly Jenkins Business Ethics BUS ------- Professor Rebecca Walker September 24, 2012 Introduction There is a great deal of work that goes into a running a multi-million dollar business; there it is also a (huge) task to run this business in an ethical manner. A business must keep close examination of its employees and its board members to ensure that all aspects of the corporation’s conduct remain ethical. Time Warner, Inc. has been recognized by The Ethisphere Institute’s list of the World’s Most Ethical Companies for its outstanding ethics. This organization looks into various companies that go extra mile to display the utmost ethical behavior possible (Ethisphere, 2012). Time Warner, Inc. displays admirable ethics policies and outstanding corporate social responsibility endeavors. In addition, Time Warner, Inc. has displayed an abundant amount of corporate responsibility. Time Warner may be recognized on many different levels as one of the ethical and socially responsible companies, yet that does not go without the occasional scandal. Due to the continued professionalism and high ethical standards, Time Warner was able to overcome negative publicity and remains on the forefront of ethical behavior in 2012. Time Warner’s Ethics Policies Time Warner stated, “Our Standards of Business Conduct stress the importance of abiding by the law, being truthful, being transparent in our business dealings, putting the needs of our......

Words: 656 - Pages: 3

Premium Essay

Aol Time Warner Fraud Research Paper

...Fraud Examination - Research Project Select a publicly traded company that has experienced Fraud since 2002.  You will need to receive approval from me for the company in which you select PRIOR to beginning your research.  You MUST submit the name of the company you have chosen by the end of this unit.  Your final project is due no later than the end of Unit 9.  Company selected: AOL Time Warner.  When scandal went public: July 2002.   As the ad market faltered and AOL's purchase of Time Warner loomed, AOL inflated sales by booking barter deals and ads it sold on behalf of others as revenue to keep its growth rate up and seal the deal. AOL also boosted sales via "round-trip" deals with advertisers and suppliers. Shredding documents related to audit. AOL said it may have overstated revenue by $49 million. Course Paper - Instructions The paper must be a minimum of 10 complete pages in length (double spaced), not including your title page and reference page, double spaced using Times New Roman Font, Font size 12 and include the following: 1. Background on the company 2. Overview of the Questionable Accounting Practices and the Financial Statement Highlights. 3. One of the main purposes of the Sarbanes Oxley Act of 2002 was to make the leadership teams of the different organizations more responsible for their financial data that is released. With this in mind, what involvement did the leadership have in this fraud, if any? If the leadership team was not......

Words: 402 - Pages: 2

Free Essay

Europe Language: Russian

...Europe Language: Russian Mitchell Brownie AIU Abstract The Russian language is one of the many languages that have taken root in the European continent. The foundation of the USSR, where Russian was used as a means of international communication made it possible to be understood on the whole territory of former socialist countries with a population over 250 million people. The Russian language helps in scientific, economical, and cultural communication, creating new interest and importance in its study. Russian is taught in more than 100 countries of the world. The government of Russia takes great care in popularizing the Russian language. Latin is included from the many varieties of languages and well known to the continent as the most popular language in the EU which is discussed later on in this essay. The history of a language is nothing less than the history of a culture. Although we cannot use Latin today as extensively as in past centuries, it still helps us understand better meaning of legal concepts and use the terminology adequately. Europe Language: Russian The Russian language is one of the many languages that exist in the European economy that has influenced many of the EU citizens to speak such language that has originated since the 14th century ancestors of the modern Russians. The ancestors liked to call themselves ruskiye spoken dialects of the old East Slavic language, related to the dialects of other East Slavs. During the 14th century this......

Words: 872 - Pages: 4

Premium Essay

Service Company Analysis - Time Warner Cable

...Service Company Analysis - Time Warner Cable Table of Contents Background Page 3 Nature of Services Provided Page 4 Service Culture Page 4 Competition and Strategy Pages 4 and 5 Service Blueprint Pages 5 and 6 Social Media Page 7 Level Capacity Pages 7 and 8 Sustainability Strategy Page 8 SWOT Pages 9 and 10 Recommendations Pages 10 and 11 Bibliography Page 12 Background The beginning of Time Warner Cable (TWC) can be traced back to 1968 when American Television and Communications (ATC) was founded. Later, between 1973 and 1978, Time Inc. acquired 100% of ATC and Warner Communications formed Warner Cable. In 1989, the merger of Time Inc. and Warner Cable was announced, later becoming what we know today as Time Warner Cable. As noted on the company’s website 1, Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. They currently operate in 29 states and have over 51,000 employees. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional......

Words: 2389 - Pages: 10

Premium Essay

Time Warner Stock Anaylsis

...1 Time Warner Ctr. | New York, New York | 10019-016 | USA 1 Time Warner Ctr. | New York, New York | 10019-016 | USA TIME WARNER INC. The beginnings of Time Warner Inc. date back to 1922, when Henry Luce and Briton Haden founded Time Inc. Also during that time, brothers Harry, Abe, Jack and Sam Werner established Warner Bros. Entertainment. Today, Time and Warner Bros., along with Home Box Office, Inc. and Turner Broadcasting System, Inc. combine to make Time Warner one of today’s a global leader in media and entertainment with businesses in television networks, film and TV entertainment and publishing. Time Warner previously owned AOL, Time Warner Cable and Warner Music Group, but these have all been spun off into independent companies. In March 2013, it was announced that Time Inc. would be spun off as well, completing Time Warner's evolution into a pure-play global entertainment company. The company's cable news channel, CNN, later clarified that the Time Inc. spin-off would happen at the end of 2013, though this has since been delayed to early 2014. It's now being reported that the planned spin-off of Time Inc from Time Warner will take place half-way through 2014 with the company's planned IPO being to happen in late 2014. Time Warner’s corporate strategy revolves around strategic mergers, acquisitions and corporate actions that result in creating cash considerations for the company. Thus, Time Warner is in a strong financial position today as they......

Words: 2001 - Pages: 9

Premium Essay

Aol-Time Warner Merger: Pestel Framework Analysis

...forces only qualify if they are defined as a change in the environment. In regards to the America Online and Time Warner merger, a PESTEL diagnostic analysis can be applied to both organizations. First is an overview of the political external environment. Due to the nature of the merger in discussion, the political environment will also include a review of the legal environment. The biggest external factor affecting the potential merger between America Online (AOL) and Time Warner were the anti-trust laws in place to regulate corporate mergers and acquisitions. Anti-trust regulations are in place for many reasons, one of which includes the approval of corporate mergers and acquisitions, or, rejection of deals if they lessen competition. For the AOL-Time Warner merger to happen, both firms would need review and approval from the Federal Trade Commissions, as well as the Federal Communications Commission. Second is an overview of the economic external forces that could impact the deal. For AOL, the big economic factor was the need to acquire concrete assets. AOL was a company offering Internet services, but the company did not have any potential assets that set itself apart from its competitors. Additionally, competitors such as yahoo and MSN (Microsoft) were gaining service accounts with alarming speed, due to the offering of cheaper services. Time Warner was in a similar situation regarding their market. While being a forward thinking media company, the......

Words: 1210 - Pages: 5

Free Essay

Time Warner Cable

...Time Warner Cable Inc. (TWC), formerly Warner Cable Communications and sometimes colloquially referred to as simply Time Warner, is an American cable telecommunications company that operates in 29 states and has 31 operating divisions. It is the second largest cable company in the U.S. behind only Comcast, which has agreed to acquire TWC pending regulatory approval. Its corporate headquarters are located in the Time Warner Center in Midtown Manhattan, New York City, with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia. Time Warner Cable serves customers in the following 29 states: Alabama, Arizona, California, Colorado, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maine, Massachusetts, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin. Originally controlled by Time Warner (the film and television production company and cable channel operator), that company spun out the cable operations in March 2009 as part of a larger restructuring. Since then, Time Warner Cable has been an entirely independent company; merely continuing to use the Time Warner brand under license from its former parent (it also previously used the "Road Runner" name for its Internet service). Time Warner Cable does own several local news and sports channels, but it no longer has any corporate affiliation...

Words: 950 - Pages: 4

Premium Essay

Aol/Time Warner Merge

...Shana Pritchett May 27, 2014 Everest University Workplace Continuity & Contingency Planning-1 Corporate Blunder: The AOL/Time Warner Merger CORPORATE BLUNDER: THE AOL/TIME WARNER MERGER In 2000, AOL and Time Warner made the public announcement in what has been the biggest merger in U.S. business history, and it received so much press and hype it seemed that the predominance of internet over previous media was finalized. A lot of people have believed that this particular union was a symbol of an exciting future of collaboration between the worldwide internet and the television. Many of those individuals that was observing this merger foreseen that this would be a magnificent collaboration. And with Time Warner's valuable collection of movies, music as well as printed media that is being presented to the AOL's clientele by the means of the internet. 
The result of the deal is reminisced less for its dimension and much more for being the poorest amalgamation in history. Ultimately these two corporations split in 2009. In the end, AOL and Time Warner’s worth as a unified company withered down from $300 billion when they initially merged all the way down to what they declared to just about $40 billion when they parted ways. 
What they envisioned wasn’t a bad decision because we're seeing movies, TV, and music scattered all online by way of Apple, Google, Amazon and others. However, in the collaboration, there were many culture clashes, leadership blunders and......

Words: 304 - Pages: 2

Premium Essay

Time Warner Cable Ipo

... Television sets back then used antennas that received wireless airwaves to produce a picture. Consumers could theoretically watch any channel within a broadcast area for free. While this was taking place Glenn Beck, Former CEO of time INC, was working behind the scenes to implement a service that would allow for viewers to plug into a regulated receiver to have reliable access to a broad range of channels and networks. In 1978, TWC acquired 100 percent of the American Television Communications network and Glenn Beck’s idea of regulated television was put into motion. Time INC merged with Warner Cable Company in 1989, and then three years later ATC and Warner converged to formally become the Time Warner Cable, a subsidiary of Time INC. In 1996, Roadrunner high-speed Internet was introduced; next they unveiled their version of digital phone service in 2003. By 2005, the company had brand named the Triple Play, a combination of all three services. Beck’s idea finally had a face and was a fully operational communications company. Time Warner Cable has three corporate offices along the east coast in Connecticut, North Carolina, Virginia and its headquarters are located in New York City. Time Warner Cable is now completely independent of the Time Warner Company, and operates nationally in 29 different states. (4) More recently, the nation’s second largest communications company has undergone a shift in management. After 65 years at the helm, Glenn Beck stepped down from CEO......

Words: 1352 - Pages: 6

Free Essay

Every Time Language Dies

...Every time a language dies, the world loses a piece of its ability to survive Languages play a pivotal role in day-to-day life. Languages break the communication barrier between people. The planet earth beholds countless languages in its embrace. Over the world, numerous languages are spoken.In relation to this, every year several languages die out. Some people assert that this is not important because life will be easier if there are fewer languages in the world. In my perception,numerous languages must be preserved. To begin with,every country has its own mother tongue.Every language represents the country for an illustration Hindi represents India, Chinese represents China. However,in countries like India there are further rationalization of languages across the boundaries. Language changes from state to state. A particular language rooted with vast history and culture of that certain area. The language must be preserved in order to save the past. Over the world,English is considered as an international language. English acts as a boon,when an individual find difficult to communicate. English is understood and spoken by people over the world. Consequently, fixing one language for communication and saving the native languages could be the most appropriate scenario. Moving further,the local slangs and lingos have its own charm. There is a sense of happiness by speaking own local tongue. An individual need not to portray differently. He/she could act and spoke fluently and...

Words: 417 - Pages: 2

Premium Essay

Time Warner and Comcast Merger

...Comcast and Time Warner Merger One of the largest and most controversial proposed mergers in recent history is the acquisition of Time Warner Cable by Comcast. This proposed acquisition was structured through a friendly agreement between Time Warner Cable and Comcast. Comcast, the initiator of this merger, is set to acquire Time Warner Cable’s eleven million managed service subscribers, Time Warner’s other equity holdings in areas such as Sterling Enterprises and DukeNet Communications, along with it’s local programming and news stations. The proposed method of financing for this acquisition is a stock-for-stock transaction. Through this Comcast will acquire all of Time Warner’s 284.9 million outstanding shares for an equity stake in Comcast amounting to 45.2 billion dollars at the current market value (Comcast 1). In order to address competitive market failure concerns associated with the proposed acquisition, Comcast structured a mutual agreement with competing firm Charter Communications under which Comcast will divest 1.4 million existing Time Warner Cable customers to Charter for cash, along with a trade of 1.6 million customers between Charter and Comcast in order to promote and greater enhance the geographic market presence of both firms (Kang 2). Through this additional action Comcast and Charter seek to improve operational efficiencies, grow customer satisfaction, and better deploy technology in their respective markets (Comcast 1). As stated earlier this......

Words: 2270 - Pages: 10

Premium Essay

The Walt Disney Company & Comparison with the Time Warner Company

...The Walt Disney Company & Comparison with the Time Warner Company Cafer C. Sengonul California Intercontinental University 2015 Abstract Walt Disney (The Walt Disney Company) and Warner Bros (Time Warner Company) are the two major entertainment company in the world. These two similar rival groups are competing in the same business areas. Both companies keep producing new products to stay in the business while they keep their classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business. Keywords: Walt Disney, Warner Bros, Entertainment companies Overview In this case study, I will compare Disney with the Warner Bros. I will give information about the brands in similar business segments they are both in and their competition in the entertainment industry. I will give examples of the new and classic products from different business segments for the both companies and how they are using them for years. The Walt Disney Company & Comparison with the Time Warner Company The Walt Disney Company is one of the most famous entertainment company in the world today. The company consists of five main segments. Those segments are Consumer......

Words: 1259 - Pages: 6

Free Essay

The Influence of English on Russian Language

...отмечаются и в области грамматики и семантики языкового выражения. Автор делает вывод, что влияние современного английского языка способствует обогащению русского языка, совершенствует его коммуникативные возможности. Однако в некоторых случаях массовое использование заимствований может приводить к нарушению языковой коммуникации. The paper discusses some of the main causes, conditions and forms of influence of modern English on the Russian language. The author stresses that most innovations can be observed in the system of the Russian vocabulary. In addition, certain changes are registered in Russian grammar and in the semantics of expression. The author concludes that the influence of modern English helps to enrich the Russian language and develop its communicative capacities. Yet, in certain situations the excessive use of borrowings can disrupt linguistic communication Ключевые слова Языковое влияние, английский язык, русский язык, лексические заимствования, грамматическое влияние. Linguistic influence, English language, Russian language, word borrowings, grammatical influence. Начавшиеся в 1985 году в Советском Союзе социально-политические изменения и последовавшие за ними в 90-х годах экономические реформы привели к бурным изменениям в русском языке - язык ожил. К основным изменениям с тех пор нужно отнести прежде всего демократизацию языка, что проявилось в значительном расширении сферы функционирования разговорной речи. Эти процессы......

Words: 3070 - Pages: 13

Premium Essay

Language of Time

...| Language of Time | Word Choice in Descriptions | | David Stephenson | 11/29/2015 | Language of Time Word Choice in Descriptions In the selected readings of Mark Twain consolidated in “Mark Twain Selected Writings of an American Skeptic,” Victor Doyno includes chapters from “Adventures of Huckleberry Finn.” This book is the center of much debate and controversy over the use of one word, the “N” word. This word was used to describe Jim the Slave. In Chapter 31, Huckleberry Finn is struggling with his conscious of either turning Jim the Slave in to his owner or not turn Jim the Slave in and in turn assists him in staying free. He believes God’s Ten Commandments teach against stealing property, which is how slaves are viewed in the time. Huckleberry Finn sees the slaves as people with the right to be treated with all the respect as anyone else. This is where Huck Finn struggles since he feels people should not be property and should be treated with respect. Huck decides to accept his fate and says “all right then, I’ll go to hell.” (Doyno, 1983. Pg. 240.) In the end he decides to not turn Jim in and in turn satisfies his conscious because he feels people cannot be owned. With the language of the time, Mark Twain uses the word “nigger” over 200 times in his story “Adventures of Huckleberry Finn.” Mark Twain uses the term 219 times in that one story. (CBS News, 2015. http://www.cbsnews.com/news/huckleberry-finn-and-the-n-word-debate/ ) In much of the......

Words: 1619 - Pages: 7