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Tim Hortons Marketing Case

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Tim Horton’s Marketing Plan: Tim Horton’s is a fast/casual restaurant situated all over Canada. It’s marketing strategy is based on price and affordability. Known for its food service it has 3000 stores all over Canada. Compared to is other competitors such as Krispy Kreme and Starbucks, Tim Horton’s provides substantially lower prices with a certain level of quality that ensures that customers are repeat customers. Over the years Tim Horton’s has had a strong presence domestically having many stand-alone stores as well as mini locations found in convenience stores, gas stations and malls. In accordance with its physical presence Tim Horton’s has a strong advertising campaign which focuses on commercials being shown on Canadian television. Sponsorship of charity and Canadian organizations also ensures that Tim Horton’s gains exposure through other channels. The vast variety of products Tim Horton’s sells allows for product differentiation and a more satisfying choice selection for consumers. Tim Horton’s provides products for consumers that look for fast affordable options that also taste good, filling a sort of niche that occurs.
The product that we are introducing is Tim Horton’s brand pre-made salads. Tim Horton’s sales exchanges usually have duration of 90 seconds so this product fits in. These pre-made salads will come with various fixings and flavours such as cheese crumbles, spicy chicken, bacon pits, salted croutons, and other additives. Following the health conscious trend that is in the market right now these salads will be an healthy alternative to other fast food options and even to other fast food salads that are seemingly healthy but have excess amounts of sugar and salt that prove otherwise. These salads can be bought separately or be used as a compliment to a meal food such as soup or Tim Horton’s sandwich. There are 3 different sizes such as snack…...

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