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The Cyclermate

In: Business and Management

Submitted By TuyetTram
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* GROSS PROFIT MARGIN RATIO
Gross margin ratio is a profitability ratio that measures how profitable Google can sell its inventory. It only makes sense that higher ratios are more favorable. Higher ratios mean the company is selling their inventory at a higher profit percentage.
As is observed, Google’s gross margin ratio in 2012 was 0,63. This was a high ratio in the information technology. That presented that Google had 63 percent of revenue available to cover operating and other expenditures. Google with a high gross margin ratios mean that the company has had more money to pay operating expenses like salaries, utilities, and rent. Since this ratio measures the profits from selling inventory, it also measures the percentage of sales that can be used to help fund other parts of the business.
Google had ratios of 0,60 and 0,61 respectively in 2013 and 2014. It easily recognized that it lightly decreased in comparison with 2012. However, it didn’t influence too much on the stable finance of Google. Google in the average of 5 years ago to now is indicated as one of the most potential company.

* ASSET TURNOVER RATIO
The asset turnover ratio is an efficiency ratio that measures a company's ability to generate sales from its assets by comparing net sales with average total assets.
As can be seen, Google had a ratio of 0,49 in 2012. This means that each dollar of assets generates 49 cents of sales. In other words, this ratio shows that Google is an efficient company that can use its assets to generate sales.
With respect to 2013 and 2014, Google had the same asset turnover ratios of 0,50. Those were the high turnover ratios, which presented Google has been using its assets more efficiently and hasn’t had management or production problems.
Like with most ratios, the asset turnover ratio is based on industry standards. The Google’s total asset turnover…...

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