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The Business Research Process

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The Business Research Process
Kelly Van Fossen
Business Research / RES351
December 9, 2013
Marcus Sherrill

The Business Research Process The business research process is a sequential process involving several clearly defined steps. This paper will illustrate how the process is implemented in a business environment using a real-life example. The business research process involves six stages that include clarifying the research question, research proposal, research design strategy, data collection and preparation, data analysis and interpretation, and research reporting (O’Neil, V.J). The real-life model that will be used for this paper is the case study of evaluating storytelling as a method for training at Wisconsin Electric-Wisconsin Gas Company (O’Neil, V.J.). The theory of storytelling as a method for training versus field training is the motivation for performing the research. They identified the research question (stage 1) as “Is storytelling an effective method for training Wisconsin Electric-Wisconsin Gas?” (O’Neil, V.J.). The research proposal (stage 2) was skipped in this case study. The research design strategy (stage 3) was “to determine the effectiveness of storytelling” (O’Neil, V.J.) in the case study. They used Donald Kirkpatrick’s Four Levels of Evaluation where they identified four primary questions to guide the research. These questions included participant reaction, what was learned from the technical and leadership lessons, was the behavior transferred well, and if there was an organizational impact. Stage four of the business research process is data collection and preparation. They collected data through surveys, interviews, and oral tests for each of the four levels of evaluation. In stage five, data analysis and interpretation, the analysis was based on feedback from the participants and scoring in the four categories. The research…...

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