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Th Evolution of the Internet

In: Business and Management

Submitted By luriviaangkah
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Sample Dissertation Proposal

1

Sample Dissertation Proposal:

“The perspectives of using online marketing research”

Name Goes Here:

Name of University Here:

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Sample Dissertation Proposal 0.0. Introduction

2

The evolution of the internet is perhaps the most bewildering and comprehensive enhancement of information technologies that has been witnessed in the past decade. The internet has restructured the way people communicate, both on a personal and professional level. For instance, the social web has taken over Advertising, Marketing, promotion, Public Relations, Customer Service and novel conduits and tools. Information obtained from this research will be significant in shaping the success of new online research products and services. Most online research consumers spring from the professional division; as a result, prices of quality online research tend to be a bit on the high side. This attracts the attention of companies to consumers in the personal or normal consumer segment. It is anticipated that online research should target both segments (professional and personal) with the price factor in mind and this research will determine whether this is a veritable fact or not (Chisnall 186).
1.0.

Research objectives

The following research objectives have been identified: 1.1. To identify the right tools, methods and opportunities of marketing research online
1.2.

To explore the internal and external characteristics that online research consumers value when purchasing online research products and services.

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Sample Dissertation Proposal 1.3. To investigate the psychology of online research consumers prior to purchasing the product or service as well as market features such as price.
1.4.

3

To determine what features make online research competitors perform well…...

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