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Term Paper on Ific Bank

In: Business and Management

Submitted By tanvir016
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1.0 ORGANIZATION OVERVIEW

1.1 .History of the company: Banglalink is the second biggest telecommunication service provider in the local market of Bangladesh. Banglalink has a subscriber base of 7.88 million. It is a wholly owned subsidiary of OrascomTelecom. Banglalink had 1.03 million connections. The number of Banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2006 and ended 2007

| Orascom Telecom Bangladesh Ltd | Year Founded | November , 1996 | Headquarters | Tiger House
Gulshan Avenue, Gulshan Model Town , Dhaka | Industry | Telecommunication | Products/services | Telephony , GPRS | Patent | Orascom | Slogan used for business | Making a difference | Website | http://www.banglalinkgsm.com | at 7.1 million connection base, making it one of the growing operator’s .Bangladesh has the lowest telephone penetration rates in the world and even in South Asia. Basing our findings on to a report by the International Telecommunication union (ITU), only 1.56 among 100people of Bangladesh own telecom facilities. When Banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed with mobile becoming useful and affordable communication tool for people. In a year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257 percent. This was achieved with innovative and attractive products and services targeting the different market segments; improvement of network quality and dedicated customer care; and effective communication that connected customers with Banglalink. In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections Banglalink focused heavily on enhancing service and quality.

1.2.Mission: "bringing mobile telephony to the masses"…...

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