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Tech Managment

In: Business and Management

Submitted By smitharao71
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Technology Management Feb 3rd, 2015

Chapter 5: Timing of Entry

Opening case: PDA’s (Personal digital assistance)
Hand Held:
84 – Organizer
88- Sharp
93- Newton PDA
96- Palm Pilot
Why was Palm Pilot successful? * Technology

First mover advantages: * Brand Loyalty and technological leadership
Example: Xerox machines in India * Preemption of scarce assets * Exploring buyer switching costs
Example: IPhone and Samsung * Reaping increasing return disadvantages

Disadvantages * High R&D expenses * Undeveloped supply and distribution channels * Immature enabling technologies and complements * Uncertainty of customer requirements

A restaurant is a low investment business
Industries have high barrier (automotive) and low barrier
Firms’ reputation reduces uncertainty for customers
Chinese Company: Xiaomi (Apple of China). Sells 1/3 of the price of an apple product. This is the price sensitivity for the customers.

Last slide: Being a first mover has an advantage and also has high risks
Customer might not like the product
Become a close follower of your own product. If one product fails, come up with another product (second line of product)
Example: Microsoft vista was a failure and they came up with windows 7

Feb 5th, 2015
What changed 5 Erosion Factors? * Increasingly mobile trained workers * More capable Universities * Diminished US hegemony * Erosion of Oligopoly market positions * Enormous increase in Venture Capital

False Positive and False Negative Errors * Xerox (Ethernet) is an example of False negative errors.

Different Financial Processes
Chess: Type I errors * Plan several moves ahead * No new information needed * You know what you’ve got, what opponent has * Net Present Value
Poker: Type II errors * Pay to play * Pay for new information * You discover what you’ve got, what other players have * Options…...

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