Premium Essay

Tcm in Cesena

In: Business and Management

Submitted By nikitinakate93
Words 507
Pages 3
1. Name of the city – Cesena; population – around 92000

2. Identify the city specialization before changes in the city management were introduced
Cesena is situated in the Emilia-Romagna region of Italy that is one of the most developed tourist areas in the country with a good variety of night entertainment, beach resorts and theme parks. Moreover, Cesena is rich in art, history and heritage. So we can say that the city specialization is – tourism. 3. What were the main problems in city development that required changes in TCM?
The growing trend of customers who preferred visiting large out-of-town shopping malls and other cities located near Cesena instead of retail businesses in the city centre.
4. What changes in the city management were about? First of all, there were a few changes made about: insufficient parking, mobility problems and evening economy. But difficulties with mobility and insufficient parking were minimised through a scheme, which allows members of the scheme to offer free parking tickets to their customers in underground parks situated just outside the pedestrian zone. The slogan was: “Shop in Cesena and park for free”. As for the mobile and evening economy issues, they were addressed through a free shuttle available all night. Secondly, in order to support art and culture, the TCM scheme’s member shops regularly offered free tickets for museums and host art/photography exhibitions inside their own retail outlets.
And finally, other events included tournaments, child entertainments and prize competitions for customers.
5. Scheme of TCM used: formal or informal
Informal. This “informal cooperation” is all about city stakeholders successfully cooperating with each other. Moreover, membership fees are not compulsory. However, businesses that sign up officially to the scheme as members all pay them.
6. Funding required for…...

Similar Documents

Premium Essay

The Role of It in Tcm - L'Oreal Case Study

...THE ROLE OF IT IN TOTAL QUALITY MANAGEMENT UDREA ROXANA MARIA GROUP:136 AFFILIATION: ACADEMY OF ECONOMIC STUDY OF BUCHAREST, ROMANIA Change for the better Abstract The aim of this study is to demonstrate, using a theoretical model, how a company should address the concept of Total Quality Management in order to reach business excellence and customer satisfaction. Nowadays, economists confront with a large amount of factors that make the existence of a company in the market much more difficult. In today’s competitive marketing environment, organizations try all possible efforts to promote their brand, to attract customer’s attention and to determine them to effect purchase decisions. As a whole this paper offers a framework of management quality coupled with information technology that together enable a company to increase productivity, in order to attract the customer’s attention and to encourage the buying behavior. Process change has become the main concern of today’s companies, and applying the right strategy in order to achieve change has become more and more important. The following research will highlight how TQM strategy together with information technology have been implemented in the L’Oreal company, and the achievements that the latter had after adopting such strategy. Keywords: TQM, information technology, competitive environment, customer satisfaction, strategy. Introduction Implementing TQM in a company may be seen like a new solution that......

Words: 2576 - Pages: 11

Premium Essay

Essay

...of medicines, which is more effective? Simply, which should be the more trusted to treat an ailment?Traditional Chinese Medicine (TCM) differs with Modern medicine primarily on the fundamental principles. TCM makes use of the ‘Yin and Yang’ theory as well as five phases. The theory explains the tissues and structures, the pathological and physiological aspects of the human body, and it guides the clinical diagnosis as well as treatment and classifying drugs. Modern medicine however bases its principles on modern sciences; biology, physics and chemistry with branches such as human anatomy, pathology, biochemistry, physiology, parasitology etc. The Yin and Yang theory describes the state of nature and this gives it an advantage over modern medicine as it conceptualizes the organism as a whole and hence determines treatment based on identified patterns after an overall analysis. Although it traditional, such a theory cannot be falsified by modern science.The structure of the human body as defined by TCM differs from the physiological anatomy of modern medicine in that it based upon Chinese bowels and viscera theory as well as the channels and network vessels theory. Thus, the viscera, organs as well as pathophysiological activities are known differently in both cases. However, the TCM description is clear, accurate and true. For example, the kidney in TCM is thought to be the point that adjusts all human viscera and bowels which differs from the modern definition in the sense......

Words: 1226 - Pages: 5

Premium Essay

Sakhalin

...in 2000 by 3.2 Mbbl/d (510,000 m3/d). Russian export consists more than 5 Mbbl/d (790,000 m3/d) of oil and nearly 2 Mbbl/d (320,000 m3/d) of refined products, which go mainly to the Europe market. The domestic demand in 2005 was 2.6 Mbbl/d (410,000 m3/d) in averaged.[5] It is also the main transit country for oil from Kazakhstan. Russia is by far the world's largest natural gas exporter. Most, but not all authorities believe that Russia has the world's largest proven reserves of natural gas. Sources that consider that Russia has by far the largest proven reserves include the US CIA (47.6 trillion cubic meters),[6] the US Energy Information Administration (47.8 tcm),[7] and OPEC (48.7 tcm).[8] However, BP credits Russia with only 32.9 tcm,[9] which would place it in second place, slightly behind Iran (33.1 to 33.8 tcm, depending on the source). In addition to having the world's largest proved reserves of natural gas, according to US Geological Survey estimations, Russia is also likely too have the world's largest volume of still-undiscovered natural gas: a mean probable volume of 6.7 trillion cubic meters. The USGS estimate of Russia's undiscovered oil is 22 billion barrels, second in the world only to those of Iraq.[10] The Russian oil industry claims to be in need of huge investment.[11] Strong growth in the Russian economy means that local demand for energy of all types (oil, gas, nuclear, coal, hydro, electricity) is continuing to grow....

Words: 396 - Pages: 2

Free Essay

Hypertension Raas Tcm

...Hypertension and the Renin-Angiotensin-Aldosterone System Renin-Angiotensin-Aldosterone System The renin-angiotensin-aldosterone system, otherwise known as RAAS is a complex hormone system that regulates blood pressure and fluid balance in the human body. When blood volume is low, juxtaglomerular cells in the kidneys activate prorenin, which secretes renin directly into the blood stream circulation. Subsequently, a drop in blood volume additionally releases angiotensinogen from liver, in which renin converts into angiotensin I. Angiotensin I is then converted to angiotensin II through the enzyme angiotensin converting enzyme (ACE) found in the lung. Angiotensin II is a potent biological compound that causes blood vessels to constrict, resulting in an increase in blood pressure. Additionally, angiotensin II also stimulates the secretion of the hormone aldosterone from the adrenal cortex. Furthermore, thirst or antidiuretic hormone can effectively stimulates the pituitary gland, which could release corticotropin-releasing hormone stimulating the adrenal cortex and thereby releasing aldosterone. Aldosterone contributes to the RAAS system by causing the tubules of the kidneys to increase the reabsorption of sodium and water back into the blood stream. Thus, an increase in the reabsorption of water, increases the volume of fluid in the body, which increases the blood pressure. Once the blood volume and blood pressure stabilizes, these collective effects triggers a negative......

Words: 952 - Pages: 4

Premium Essay

Psm 1

...system for reducing the workload. Only used papers and manually filling for notation and reporting. Tuition Centre Management System (TCMS) is a system that will be used by Scope Inovative Tuition Centre of Pulai Utama , Johore as the case study. This TCMS is build due to lack of computerized in management system for SITC. The review to an existing system had been made and analyzed in order to discover the lack and inappropriate method from the existing system. The management system that is covered in this thesis is specialized to tuition center aspect. The user of this system are staff tuition centre, students, parents and tutors. This system has the ability keep huge data organized, secured and may reduce the uses of papers. The uses of database element can produce more structured system data. Tuition centre management system are going to be developed using the web-based system and a kind of client-server environment.This system will be reducd the inefficiency wat that is currently used. SDLC has been chosen as the method to develop this system which is planning, analysis, design and development, testing and implementation. This methodology is chosen because it attempts to reduce inherent project risk by breaking a project into smaller segments, provides easy to change during the development process and it is suitable used on developing TCMS. Chapter 1 : Introduction 1.1 Introduction Nowadays education plays a great role in development of any country. The......

Words: 1928 - Pages: 8

Free Essay

Tcm Foods

...Traditional Chinese Medicine: Cancer-Preventing Foods Wei Liu, TCMD, MPH, LAC and Changzhen Gong, PhD, Ms The American Academy of Acupuncture and Oriental Medicine (AAAOM) Cancer-preventing foods which are popular in China include green tea, cabbage, shiitake mushrooms, garlic, kelp, carrots, and cauliflower. Green Tea, the most popular drink in China, Japan and other Asian countries, contains powerful anti-cancer substances called catechins. Many studies show that green tea can dramatically block the development of various cancers. Epigallocatechin gallate (one of the most potent catechins) is found in the highest concentrations in green tea. People confuse green tea with black tea, Oolong tea, Jasmine tea, and many other Asian teas. All tea is made from leaves picked from the same plant—the difference is in the processing. Green tea leaves are simply picked and sun-dried; other teas are either fermented or cooked. It is the lack of processing that makes green tea contain the most potent anti-cancer agents. A leading physician, Dr. Hirota Fujiki, at Japan's National Cancer Center Research Institute, claims that drinking green tea could be one of the most practical methods of cancer prevention available to the general public at present. Cabbage, the most popular vegetable in the northern part of China, can be found in many traditional dishes, including stir-fry vegetables and dumplings. The Chinese value it, not only for its good taste, but also for its wonderful......

Words: 850 - Pages: 4

Premium Essay

Contrast Alternating

...Acupuncture versus Acupressure For thousands of years, Traditional Chinese Medicine (TCM) has been recognized as the primary medical care throughout East Asia. Today, much of the western world considers TCM an alternate medical system. Acu-Therapy is the most recognized of the TCM system. The system is based on acu points that may affect organ systems of the body. The benefits are of great reward, for pain and ill-health are treated using various treatments and procedures of Acu-Therapy. Acupuncture and Acupressure are the two major treatments of Acu-Therapy. Although the 2 therapies share the same benefits of TCM, they contrast in application, the advantages, and from whom the treatment is administered. Acupuncture employs the use of long thin needles that are inserted through the skin at specific acu-points. Acupressure is applied by the use of finger pressure. The skin is pressed at choreographed acu-points. Depending on treatment, Acupuncture needles may be inserted as superficial as the dermal layer of the skin or as deep as the muscle belly. Acupressure has a strict system of five grams of finger pressure. Acupuncture is an evasive treatment, leaving the patient’s skin exposed during treatment. Acupressure treatments are non evasive; clients may be fully clothed to receive treatment. Considering the application of Acupuncture and Acupressure, there are different advantages between the two modalities. Acupuncture provides immediate results in treatment. ...

Words: 528 - Pages: 3

Free Essay

Traditional Chinese Medicine

...Topic: Traditional Chinese Medicine Title: Traditional Chinese Medicine in the Medical World: Ready For a New Remedy? Introduction/Rationale: According to China’s Natural Bureau of Statistics, “Traditional Chinese Medicine exports rose in 2011, with exports to the US alone jumping by 66.3% year on year.” The use and practice of TCM has expanded and spread to other countries, and is currently affecting many individuals. From this fact, this paper aims to study Traditional Chinese Medicine (or TCM) because of its current and possible future situation. Its course of development, evolution, impact on society, and acceptance in the medical field will be thoroughly discussed and analyzed in this paper. There are two reasons as to why this study should be taken. The first is to find out if alternative medicine, specifically Traditional Chinese Medicine, can be considered another plausible treatment for diseases apart from pharmaceutical drugs. The second reason is because it is an ongoing practice that involves many people today, which is why its possible future should be predicted and studied. Contributions of the study: Chinese traditional medicine has contributed many things. It mainly helped in discoveries, studies, and developments. Chinese traditional medicine discovered the many medical uses of plants and animals. They discovered that Astragalus roots can be used to strengthen the heart and prevent heart disease. Schisandra, otherwise known as Magnolia vine,...

Words: 2821 - Pages: 12

Free Essay

Eu Yan Sang-Managment Assignment

... Eu Yan Sang operates it business globally with mainly specialize in Traditional Chinese Medicine (TCM) and health supplement products. Eu Yan Sang have over 1000 various kinds of Chinese herbals and 300 over TCM products under Eu Yan Sang brand on market. The best selling of Eu Yan San brand’s products- include their Bird’s Nest, Lingzhi Cracked Spores Capsules, Essence of Chicken and etc. Eu Yan Sang was founded by Eu Kong. In 1870s, Eu Kong left Foshan, Guang Zhou to seek for opportunity in Malaya (Malaysia). Then, he settled down in Gopeng located in Perak, Malaya where the local industry are based on tin mining industry. As at that time, Opium market was flooded globally, Eu Kong realized that most of the tin miners suffered in Opium addiction. Eu Kong determined to free the miners’ Opium suffering with his Chinese Medicine knowledge, and then he opened the first medical shop near Gopeng named ‘Yan Sang’, Yan mean mankind or humanity, Sang mean life. Eu Tong Sen, Eu Kong’s only son dedicate himself and inherit the company. Eu Tong Sen also has big concerned in Tin Mining business, he was turned into leading figure in tin mining and rubber plantation industries in 1920s. On the place where he launch a tin mines, he open a medical hall to take care his tin miners’ health.  Then, he started second shop in Kampar, Perak. At last, Eu Tong Sen expended the business of TCM and developed it to other countries such as Singapore, Hong Kong, China and Taiwan. From small......

Words: 2336 - Pages: 10

Free Essay

Traditional Chinese Medicine

... The classic Chinese book on medicinal herbs was written during the Ming Dynasty (1152-1578) by Li Shi-Zhen. It listed nearly 2,000 herbs and extracts. By 1990, the latest edition of The Pharmacopoeia of the People's Republic of China listed more than 500 single herbs or extracts and nearly 300 complex formulations The Early Rise The development of traditional Chinese medicine (TCM) follows the course of Chinese civilization. Acupuncture, acupressure and moxibustion all date to the Stone Age. In the late 1920s, the Peking Man, an extinct cave man who lived 300,000 to 500,000 years ago, was excavated in Zhou Kou Dien, just north of Beijing. Polished flint-stones, bone needles and bamboo shafts, which are believed to be acupuncture and acupressure tools, were unearthed at the site. Herbal medicine can be traced to a man named Shen Nung, or the "Divine Husbandman," circa 3494 B.C. He is one of three legendary ancestors of the Chinese people. The other two are Fu Xi, who started animal husbandry, and Shui Ren, who discovered fire. Shen Nung experimented on himself, trying numerous herbs to study their healing effects. Legend has it that he died of herb intoxication. His most ancient portrait and records are now kept at Johns Hopkins University Hospital. The well-known Yellow Emperor's Classic of Medicine (Hung Di Nei Jing) is the work of the Warring States Period which occurred from 475 B.C. to 221 B.C. Bian Chueh, also known as Ching Yueh...

Words: 1762 - Pages: 8

Premium Essay

Five Myths of the Chinese Health Care System

...(Ms Dunning); Center for Health Management and Policy, Shandong University, Jinan, PR China (Dr Qiang). Corresponding author: D. Rob Haley, PhD, Public Health Department, University of North Florida, 1 UNF Dr, Jacksonville, FL 32224 (rhaley@unf.edu). the major responsibilities on regional governments. The impact of these changes is not commonly understood, resulting in the propagation of myths and misunderstandings about health care in China. Many believe that the Chinese government provides free health care for all citizens and controls the cost of health care services. Another belief is that the Chinese population has not accepted Western medicine and relies primarily on traditional Chinese medicine (TCM). Common beliefs about the reliance on TCM and the Chinese’s reverence for the elderly and family obligation to care for the elderly parents have led to the perception that there is no shortage of nurses, as the majority of care is provided at home. Lastly, because China is viewed as a developing country, it is believed that their major health care issues are different from those of the United States. Exploration of these myths provides a picture of a health system that has invested in the future but, like the United States and other Western nations, continues to face tremendous challenges. 147 148 THE HEALTH CARE MANAGER/APRIL–JUNE 2008 MYTH 1: THE CHINESE GOVERNMENT PROVIDES ALL OF ITS CITIZENS WITH HEALTH CARE One of the most......

Words: 8043 - Pages: 33

Free Essay

Traditional Chinese Method vs Modern Medicine

...Traditional Chinese Medicine Vs Modern Medicine Name Department Module Date History of medicine Medicine is a field of great scientific importance and interest; it has been practiced by experts and professionals throughout different eras of time. Over different time eras and periods, many societies and civilization made discoveries adding to the achievements. Ancient Egyptians and the ancient Indians are known for their advances in medicine. They together gave the concept of diagnosis and examination in medicine. The Hippocratic Oath has been taken by physicians to follow an ethical code while practicing medicine since the 5th century BC; this oath was written by the Greeks (Zhang 2009). The Traditional Chinese Medicine (TCM) made some great discoveries and led the medicine forward with their newly found discoveries and understanding of the human body. Furthermore, methods of trauma treatment were further created and public health services were provided. Medicine has seen a systematic growth over the years, and even now, discoveries are made and new insights are revealed. This has been due to various machines and equipment’s that the doctors have designed making diagnosis and treatment much easier. Discovery of new drugs and Nano-particles has brought health care come a long way. (Zheng, Chang and Chen 2014) The Chinese Myths of Medicine The traditional Chinese medicine revolves around a number of different practices which share similar grounds. These medicinal......

Words: 1744 - Pages: 7

Premium Essay

Dragoncare

...herbal medicines have a 40% share (Market Size: $1048 million), is growing at 20% annually. The Traditional Chinese Medicine (TCM) segment in particular is highly fragmented with no major brand in the marketplace. Market share of none of the current players exceeds 5%. In this respect, the market condition in Canada is similar to what exists in DragonCare’s current markets and provides DragonCare a good opportunity to create a niche for itself by building a brand on the strength of its scientific research capabilities and experience of operating in such markets. ------------------------------------------------- ROLL OUT STRATEGY DragonCare Canada should employ a phased approach in introducing its products, its geographic expansion in Canada and introduction of its full value proposition to the Canadian customers. DragonCare should enter Canada with two patented women’s healthcare products preferably for nutritional benefits & immunity development which have the highest demand in Canada. The strategy is to develop these products as DragonCare’s “Flagship” products in Canada. Introduction of other products will be after the “DragonCare Brand” is established. Further, DragonCare should initially limit itself to British Columbia and Alberta since these are the biggest markets for TCM products (51% of people in BC & Alberta use NHPs & TCM). BC also has a high Chinese immigrant population (380,000 Chinese immigrants i.e. 31% of Chinese immigrants in Canada......

Words: 1312 - Pages: 6

Premium Essay

Specialized Taxation

...Sdn Bhd v Director General of Inland Revenue The Case Issues: Whether the provision made for retirement benefits that had been taken into account in the sale of the appellant’s printing and dyeing mill was allowable or not allowable (capital expenditure or revenue expenditure) under s33(1) of the Income Tax Act 1967. The Facts: In Malayan Weaving Mills Sdn Bhd vs Director General of Inland Revenue [(2000) MSTC 3778], the taxpayer owned and operated three types of mills, namely, a spinning mill, two weaving mills and a dyeing and printing mill. The dyeing and printing mill was sold to Textile Corp (M) Sdn, Bhd. (“TCM”). The taxpayer also transferred all its employees working in the dyeing and printing mill to TCM. The provision for retirement benefits for the employees was agreed at RM1, 885, 529. This amount was set off against the actual sale price to TCM. The taxpayer claimed that this amount was tax deductible under Section 33(1) of the Act. The respondent disallowed the taxpayer’s claim. The Argument: Appellant It is the appellant’s case that: * The provision for retirements benefits which was transferred upon the sale of the mills deductible as expense in the appellant’s gross income, * It was bound to make the payments under the collective agreement with the employees, * The appellant used relevant formulae in the computation of the retirement benefit, * The payments had in fact been paid out in the sense that the consideration for the......

Words: 746 - Pages: 3

Premium Essay

Research Project in Tax

...exercises their right to appeal. Due to their location the Tenth Circuit received the appeal. They refered first to Frahm, TCM 2007-351. In this case the Tax Court had allowed similar deductions that a husband had paid his wife under the exact same Agri/BizPlan. The next case the Shellitos cited was Griffin, 315 F.3d 1017, 91 AFTR2d 2003-486. They claimed the court had made an error in saying the shifting of the burden of proof would not have made a difference clearly negated the meaning of Section 7491. Interestingly the Shellitos did not point out that this case had been overruled by the Eighth Circuit Court in Blodgett, 394 F.3d 1030, 95 AFTR2d 2005-448(2005). This case pointed out that the burden of proof makes no difference only in that case that the evidence both parties have to offer is evenly weighted, which is not the case in Shellito’s situation. The IRS argued that Sharyln was not getting compensated any differently before or after the business plan was put into effect, and therefore there should be no difference in tax treatment. The IRS claimed that Frahm was different because in that case the wife would be proved to be an employee. The IRS then cited three cases in which similar deduction disallowances had been made under the same AgriPlan/BizPlan. These cases were Albers, TCM 2007-144, Frances, TCM 2007-33, and Haeder, TCM 2001-7. The Tax Court requested an oral argument and that it be affirmed. Tenth Circuit issued Opinion The case......

Words: 1420 - Pages: 6