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Swot Analysis of Nestle

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SWOT analysis of Nestle

Company background

Name | Nestlé S.A. | Industries served | Food processing | Geographic areas served | Worldwide | Headquarters | Switzerland | Current CEO | Paul Bulcke | Revenue | CHF 92.2 billion (2012) | Profit | CHF 10.6 billion (2012) | Employees | 328,000 (2012) | Main Competitors | Unilever NV, Hershey Foods, Kraft Foods, Cadbury Schweppes, and GROUPE DANONE |

Nestlé is the world's leading nutrition, health and wellness company based in Switzerland. It is the largest food company in the world measured by revenues. Nestlé's sells baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks. It owns several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestlé Water, and many others.

SWOT Nestle SWOT analysis | Strengths | Weaknesses | 1. Unmatched product and brand portfolio 2. R&D capabilities 3. Distribution channels and geographic presence 4. Competency in mergers and acquisitions 5. Brand reputation valued at $7 billion | 1. Inability to provide consistent quality in food products 2. Weak implementation of CSR | 3. | Opportunities | Threats | 1. Increasing demand for healthier food products 2. Acquiring startups specializing in producing well-being products 3. Establishing new joint ventures | 1. Food contamination 2. Trend towards healthy eating 3. Growth of private labels 4. Rising raw food prices |

Strengths 1. Unmatched product and brand portfolio. The business offers one of the widest portfolio of food and brewery products in its sector. It also operates 29 brands that earn more than $1 billion in annual revenues. With more than 8,000 products it is hard for any other corporate to compete against Nestlé. 2. R&D capabilities. Nestlé invested more than $2…...

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