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Stratigic

In: Business and Management

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Lesson 1 Case Study

Vally Rumao

BUS 590: Business Strategy

Professor Giang Biscan

September 9 , 2015

CASE 1: Facebook vs. Twitter: The Coming Facebook-Twitter Collision

CASE ABSTRACT

Facebook, the popular social media site, has 150 million users. Most people who follow Facebook believe that it competes with MySpace for the youth market and with LinkedIn for the adult market. The writer of this article argues that while all three – Facebook, MySpace, and LinkedIn – aim to connect people, Facebook’s real competition is the microblogging site, Twitter. Both Twitter, with its 6 million users, and Facebook have some features in common and yet are different. They seem to be embarked on a collision course.

KEY POINTS

• The impact of a changing competitive environment on business strategy (Chapter 4: External Environment)

• The importance of strategic leadership (Chapter 12: Leadership and Culture)

RELATED CHAPTERS

Chapter 1: Strategic Management, Chapter 2: Company Mission, Chapter 4: External Environment, Chapter 6: Internal Analysis, and Chapter 8: Business Strategy

QUESTIONS FOR ANALYSIS

1. Why does the author feel that Facebook’s real competition is Twitter and not MySpace or LinkedIn?

The Author feels that Facebook’s real competition is Twitter because both have a huge market share and in future Facebook and twitter will help Individual to network and grow their business. Compared to MySpace or LinkedIn, Twitter business model is similar and based on Facebook’s business needs and both of them understand that more Business and people they get on their social media the more money they will make.

My Space users are more specific to music and more professional people use LinkedIn.

Hence Facebook and twitter are used to communicate real time information and looking at the market share and trend, the author…...

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