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Strategic Analysis Plan

In: Business and Management

Submitted By toufiqkm
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Organization’s Vision and Missions:

Our Vision

“Our Persistent Improvement through Continual Innovation will Enrich, Inspire and Simplify Lives“

Our Missions

1. The company will be one among many small software companies in Dhaka, Bangladesh but it will be a unique one. Unlike other small companies in locality we will have a great deal of focus on Business Intelligence (BI) solution. 2. The primary product of the company will be the development of educational software for growing number of computer users in Bangladesh. 3. The company will continually try to develop Business Intelligence (BI) skills for home and abroad. 4. Overseas selling of customized enterprise solutions will be our second most important revenue source. 5. We will retain talents, appreciate achievements and enrich our skills on regular basis. 6.

Organogram:

Figure 1 Organogram of Micromeria Software Solutions
Figure 1 Organogram of Micromeria Software Solutions

Business Environment Analysis:

Marketing Environment: 1. Competitive forces –
Although the software industry of Bangladesh is relatively small now (having single digit percentage contribution to national GDP) it is very rapidly growing - According to BASIS (Bangladesh Association for Software and Information Systems) statistics the domestic IT service industry market has grown at 20 to 30 percent per annum during the last few years.. According to BASIS industry statistics from 2012 there currently are over 800 IT and ITeS companies registered in Bangladesh. The total industry turnover is estimated around 250 million USD. In 2012, BASIS carried out a survey among its member companies showing that over 75 percent of the member companies are involved with customized application development and maintenance. Almost half of them are offering ITeS to its customers. Competition within the IT…...

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