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Still Buzzing

In: Business and Management

Submitted By irisella
Words 1045
Pages 5
Still Buzzing.
Kress, Melissa
Convenience Store News; Mar2013, Vol. 49 Issue 3, p72-74, 2p
Beer + Wine + CSDs + Energy + Water + Sports + Juice + Dairy
Energy drink sales are soaring despite negative press and government scrutiny
It would be difficult to find someone who has never heard of energy drinks or their explosive growth over the last several years. You would essentially need to find a person who has never set foot inside a store that sells beverages and, as of late, you'd also need someone who doesn't watch or read the news.
That's because energy drinks have been garnering some negative publicity in recent months.
"While these alternative beverages have always been met with some concern since coming onto the market years ago, hints at more intense scrutiny began last April when Sen. Dick Durbin (D-I11.) sent a letter to the commissioner of the Food and Drug Administration (FDA) calling for an investigation into energy-drinks after learning that a 14-year-old Maryland girl died of a cardiac arrhythmia due to caffeine toxicity after drinking two 24-ounce energy drinks in a one-day period. Four months later, the FDA responded that the level of caffeine found in the beverages did not set off any warning bells.
Concerns, however, were raised once again in October when FDA incident reports revealed that five people had died in the past three years after drinking Monster Energy beverages from Monster Beverage Corp. The reports did not prove a direct link between the deaths and the caffeinated energy drinks, nor did they state if alcohol or drugs were involved in the deaths.…...

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