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Sony and the Gaming Sector Marketing Overview

In: Business and Management

Submitted By icem
Words 2176
Pages 9
6/21/2013 Marketing overview | |

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Sony and the gaming sector Marketing overview |

CONTENT introduction 4

sony and the gaming market 4

the gaming market size 5

segmentation and target positioning 6

existing and new product management 8

competition 10

Recommendations 11 product development 11

conclusion 12

referencese 13

EXECUTIVE SUMMARY The aim of this review is to seriously analyze the strength and flaws of Sony’s gaming sector from a marketing perspective and to assess the present pattern within the game playing industry. This review will consist of research of Sonys gaming industry placement within the market, their application of the marketing mix, existing product management and new product management and how the businesses earnings compare to that of their competitors.

INTRODUCTION The game playing industry, once a niche form of interaction for children and youngsters, has become a multimillion dollar market that competitors the movie market with regards to income and reputation. The gaming industry has gone through a total adjustment lately. Gone are low technological innovation games, inferior quality consoles, and turned off customers. This market as now is at the vanguard of technological innovation and this indicates simple and fast. This market is extremely aggressive and companies desperate to contend worldwide must be highly in track with nationwide marketplaces to survive (Porter, 1980) SONY AND THE GAMING INDUSTRY In 1994, Sony Pc Entertainment America was established as the North American department of Sony Pc Entertainment Inc. Taking approximately four years to develop, the PlayStation gaming…...

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