Premium Essay

Social Media Markeing in Small Business

In: Business and Management

Submitted By lukatony
Words 14091
Pages 57
Purdue University

Purdue e-Pubs
Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology

Social Media Marketing in a Small Business: A Case Study
Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses
Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16

This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information.

Graduate School ETD Form 9 (Revised 12/07)

PURDUE UNIVERSITY
GRADUATE SCHOOL Thesis/Dissertation Acceptance
This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled
Social Media Marketing in a Small Business: A Case Study Master of Science

For the degree of

Is approved by the final examining committee:
Mihaela Vorvoreanu
Chair

Jonathon Day Judith A. Birchman

To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material.

Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________

____________________________________ Approved by: Marvin Sarapin
Head of the Graduate Program

04/25/2012
Date

Graduate School Form 20 (Revised 9/10)

PURDUE UNIVERSITY
GRADUATE SCHOOL Research Integrity and Copyright Disclaimer

Title of Thesis/Dissertation:
Social Media Marketing in a Small Business: A Case Study

For the degree of

Master of Science Choose your degree

I certify that in the preparation of this…...

Similar Documents

Premium Essay

Social Media for Business

...Social Media for Business-An Analysis of Statistic Data Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by day more people use social media? (NielsenWire, 2010).This assignment’s first directional hypothesis, testing the first question is: The longer a company use the social media, the more improver’s its customer’s relation. This assignment’s second directional hypothesis, testing the second question is: The longer a company use social media, the helpful to raise companies’ profile. This assignment third hypothesis is: The more skilled companies’ employees are in using social media, the more customers attracts to the firm. Firstly this assignment will review the questionnaire follow by my personal critique. Secondly, present its ‘findings in a variety of tables and graphs followed by analyse and discussion relate on the literature review. This assignment will end with a personal suggestion for future research. Questionnaire. According to Sekaran and Bougie 2009, our data collecting method was questionnaire. A questionnaire is a pre-formulated question, in particular written set of questions to which the respondent records......

Words: 2521 - Pages: 11

Free Essay

Social Media Effects on Business

...Social Media Effects on Business Contemporary Business – Dr. Professor March 10, 2010 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol, R., Edelman, D., & Sarrazin, H. 2012) So, it would be safe to assume that star power is worth its time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, Susan. 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.” (Gunelius, Susan. 2013) Gaining popularity in the business landscape of the twenty first century is quite different than that of the past century, and adversely more evolved than the nineteenth century. Prior to the industrial revolution consumers learned of new products and services by word of mouth, the occasional publication, and pounding the ground beneath their soles. The...

Words: 2542 - Pages: 11

Free Essay

Role of Social Media in Business

...Nowadays social media plays a vital role in all business and marketing circles. Social media marketing is the best platform to promote your site through social media channels (for example Flickr, Twitter, Facebook) and you will get more number of visitors and huge amount of traffic. And also without spending huge amount of money you can generate more number of visitors and returning visitors. Social media is the best way to promote your business, for instance if you are selling product or publishing ad, then social media is the best way to make your website profitable in a less span of time. Here some of the reasons why should we consider social media for business: Every one wants their own site to be popular and profitable. Site owners always expects a group of people to be their customers and also wants to recommend their site to the third parties in order to expand their customer circle. Social Media marketing is the best way to do this, it helps in gaining large number of visitors and some visitors may even return back to the site to know whether there is any special offers. Your business will automatically grow when there is a group of loyal customers supporting you. You can advertise your brand to huge audience on social media such as Facebook and Twitter and it is a great way to know about what people talking about your brand. Besides, social media helps to get quality links and high Search Engine rankings too. Social media can also be used for market......

Words: 590 - Pages: 3

Free Essay

Social Media and Business

...There has been a recent boom in social networking; this has led to an increase in the amount of social networks available today. Social networking can be described as “the use of Web sites or other online technologies to communicate with people and share information, resources, etc.” (Dictionary.com). This has led to increased efficiency in the exchange of information. I.e. Information is exchanged more rapidly. Organisations are realising the benefits of utilizing social networking. “Social media helps enhance all the basic pillars of good business, such as engaging with the public, converting on-the-fence onlookers into revenue-generating clients, and addressing customer service issues.” (Stewart, 2013). Social Media sites are a great way of exposing your business and products or services and promotions. This is knows as social ‘network advertising’, “a term that is used to describe a form of Online advertising that focuses on social networking sites.” (Social Network Advertising, 2013). Most of the more popular social networking sites are free, so businesses can advertise for little or no cost. Because of the vast amount of people who are active on these social websites the business is able to reach a wide audience and attract new clientele which would lead to sales increases without having to pay for advertisement. I would use social networks to promote products or services being offered at my business and to announce promotions or sales as it allows me to reach a wider...

Words: 570 - Pages: 3

Premium Essay

Social Media and Business

...Running Header: SOCIAL MEDIA AND BUSINESS 1 Running Header: SOCIAL MEDIA AND BUSINESS 2 The internet era has brought with it numerous pros in all walks of life be it academic, business, or social. The internet has taken business to an all new level. This includes online shopping, online banking, and online flight booking just to mention a few. Each and every business needs an online presence in order to have an edge over its competitors. The onset of internet improved business a lot, but what has really revolutionized the internet business is the social media. The social media sites form hubs for online interactions of people from all walks of life and of all ages. People meet and build relationships via social media. Social media forms a powerful tool for marketing a business and help it achieve its own goals. The most powerful of all is the word of mouth from friends in the social media or recommendations and /or like. There are numerous social media sites nowadays including twitter, facebook, Google plus and LinkedIn. This essay will focus on facebook as a tool for marketing a business. Just like any other form of business strategy, use of social media has its own share of legal matters that need to be managed appropriately for the success of a business. Marketing managers of business using the social platform should have a good knowledge base and be able to wisely employ the legal tools in their marketing...

Words: 1526 - Pages: 7

Premium Essay

The Role of Social Media in Business

...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...

Words: 2067 - Pages: 9

Free Essay

Social Media in Business‐to‐Business Branding

...Haakon André Elveslett Jensen    Social media in   business‐to‐business branding  How B2B companies can thrive in the new era of digital  communication            Master’s thesis  Trondheim, June 2010  Academic supervisor: Arild Aspelund      Norwegian University of Science and Technology  Faculty of Social Sciences and Technology Management  Department of Industrial Economics and Technology Management              Executive summary  The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the  online environment are currently doing their work out in the field, whilst the  academics are lagging behind. In order to shed some light on issues regarding how  B2B companies should manage opportunities and challenges in the social media  space, this master thesis seeks to address the topic by conducting an exploratory  study on how B2B companies can utilise social media to enhance the brand.  The study is conducted using a qualitative approach. The purpose is to give an aerial  view of how B2B companies should approach social media, what opportunities and  threats exists, and how they should focus their online strategy to enhance the B2B  brand. The theoretical part of this study builds upon business‐to‐business brand  management due to the growth of B2C brands in social media. The empirical data of ......

Words: 40131 - Pages: 161

Premium Essay

Social Media in Business

...Essay In today’s society, Social media is everywhere. Almost everyone you know uses at least one social networking site. There is Facebook, Twitter, Instagram, YouTube, and so many more. Most people who use these social media sites, use them to communicate and interact with their friends and family. However, many people may not realize that these social media networking sites play a major role in the business world. Social media sites play a huge role in a business’ success because it is because it gives them the ability to create a network with new people, market their business, and reach a larger market. The first role that social media sites play in a business’ success is that it gives them the chance to network with new people. When using social media, business executives have the chance to meet and network with new people. They may be able to meet new people to network with through their friends and family on the website. They may also meet new people that are in the same industry through different groups on the networking sites. When business executives are able to network with new people, it helps to grow and expand the business which will lead to the business’ success. The second role that social media sites play in a business’ success is that it gives them free marketing. Most business spend a lot of money on marketing and advertising. With social media, they can advertise and market their business themselves. For example, business executives can create pages...

Words: 470 - Pages: 2

Premium Essay

Social Media and Business

...Social Media and Business Social media has always been a threat to not only security but also reputation of a business. Employees today have access to all kinds of social network sites to include Facebook, Myspace, Twitter, Instagram, online blogs, and many more. These sites are easily accessible to the user from their computer, tablets, and cellphones through various types of applications. Through my research I was able to find a trend in users using these media outputs to accidently leak information unintentionally and even intentionally. I found that any business can be susceptible to having data leaked and reputations tarnished from employees not handling social media correctly. I will cover this area of expertise, technology involved, future trends, security issues, some businesses involved, regulatory issues that arise, what business can do to handle social media, and global implications. When you consider what technology is being used most users will think of physical equipment. While this is the case that is the access medium that is used when thinking of social networking. Social media can be accessed in various ways to include your home computer, office computer if they allow you to view such sites, tablets, and your phone that could not be regulated depending on if it is a company phone. These access mediums must be regulated and users educated on the proper use of these devices. There are different types of online technologies that can be used to access social...

Words: 3437 - Pages: 14

Free Essay

How to Quickly Master Social Media Marketing for Small Business

...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments  According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use......

Words: 1496 - Pages: 6

Premium Essay

Social Media Business Success

...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating......

Words: 3508 - Pages: 15

Premium Essay

Social Media Business Proposal

...Social Media Business Proposal MGMT 550: Managerial Communication Bonnie Adams October 18, 2015 Executive Summary Stone Goose Company is a manufacturer of sporting footwear and is searching for new opportunities to reach their target market. Stone Goose’s competitors are major, high-end brands such as Nike, Adidas, Puma, Under Armour, Asics, and Puma. Stone Goose Company is lacking the resources that many of their competitors have, yet they are contenders in the market. Therefore, a new social media policy is needed to better reach their target market and become competitive in the market of sporting footwear. Stone Goose Company currently does not utilize social media for marketing purposes. In order to introduce new merchandise and broaden its marketing reach, newer marketing techniques should be implemented. Looking for newer ways, such as social media, to introduce their products will enable Stone Goose to effectively reach their target market and will also provide immediate access for customers to company representatives. Employees at the Stone Goose Company are also fond of social media platforms, such as YouTube, Instagram, Facebook and Twitter. When managed appropriately, employee’s personal use can enhance their overall job satisfaction and improve their commitments to their jobs. Providing employees access to social media sites, as a representative for the company, is an effective way to......

Words: 1590 - Pages: 7

Premium Essay

Social Media at a Small Business

...Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer......

Words: 3551 - Pages: 15

Premium Essay

Social Media on Business

...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The world is undergoing rapid change as well as technology. Before the computers, mobile phones, and tablets were invented, there were typewriters, and books. We even need to go to a library to search something. Now, with just one click or tap, we can now access or learn different things in the internet. One of the leading social networking site is the Facebook. There are 1.59 billion users are active all over the world and still counting. Facebook has affected the social life and activity of people in various ways. Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the internet. Before, we can only see advertisement through television, posters, and newspapers, but now that Facebook has launched a new portal for marketers, it is easy for them to promote their products. BACKGROUND OF THE STUDY Facebook is a social networking service launched in February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in Boston area, the Ivy League, and gradually most universities in Canada and the United States corporations, and by September 2006, to everyone of age 13 and older with a......

Words: 5146 - Pages: 21

Premium Essay

Social Media Marketing for Business

...Social Media Marketing for Business What’s the movement in business today? It’s social media of course!  What’s the most underrated trend in business today? It’s social media of course! It’s hot, it’s cool, but it’s also an unknown. When tapped into, Social media becomes a valuable marketing resource for business. It becomes part of doing business. Traditional marketing focused on push advertisements. The “in-your-face” advertising that continually pushed brands in buyers’ faces. Those days are gone now. The rules have changed and marketing is no longer based on one-way interruption.  David Meerman Scott says, “One-way interruption messaging is yesterday’s message (Scott, 2010, p. 7).” It is now collaboration. Social media is where buyers are spending their time one and where savvy businesses are engaging with consumers. Social media is everywhere.  Buyers are talking about brands and products and making buying decisions using social media. Marketing is now collaboration. Before social media we had new media. New media advertising had become widely popular in the past decade. With new media, advertising became targeted and more direct than with traditional advertising.  Some of the methods of delivering new media advertisements include pay per click advertisements such as the advertisements seen on search engines, banner advertisements, and interactive advertisements.  In The New Rules of Marketing and PR, David Meerman Scott writes “Your best......

Words: 1322 - Pages: 6