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Should Corporations Be Allowed to Advertise in School

In: Other Topics

Submitted By vadel
Words 721
Pages 3
Running head: STOP ADVERTISING IN SCHOOL!

25 March 2015

Stop advertising in school

“Teenagers are attractive consumers; they spend $155 billion a year, children younger than 12 years spend another $25 billion, and both groups influence another $200 billion of their parent’s spending each year.”(American Academy of Pediatrics, 2006). For above reasons and statistics cited, an enormous number of European countries, such as, France and Switzerland prohibit advertisement in school. Therefore, companies’ advertisements should be illegal in school for three reasons: parasitize the education environment, effect children vulnerability and contribute to children’s addiction of some goods.

Corporations’ advertisement should be banned in school because it parasitizes the education circumference. One reason is that publicities transform school from a place of studying to a marketing spot. Based on research, “Nearly 80% of all public high schools, and 50% of public elementary schools have a contract with Pepsi and Coca-Cola” (Food Product Design [FPD], 2013). This point changes completely the real meaning of school, which should be an area of studying not for business. Another reason, advertisements might make school administration more interested in increasing their funds than focusing on their major activity which is student education. That is translated by the fact that, Coca-Cola paid $300,000 per year for school administrations in the United State in order to merchandise its beverages (Philipott, 2012). Third reason is that advertisements get students attention from their studies by being surrounded by a huge number of ads. As a result, pupils become more curious about how to get the products advertised than about their studies.

In addition to parasitize the education environment, advertisement in educational institutions affect…...

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