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Sergio Marchionne

In: Business and Management

Submitted By dude84652
Words 543
Pages 3
Taylor Straight
MGT 330 Wed 7p.m. 1. I believe that Sergio Marchionne had to manage for a crisis. With Chrysler in bankruptcy and no profitability, when he came to be the CEO, he had to direct the company out of a dangerous time. He had to direct the company in a way that increased profits long term, while those around him just wanted to give steeper discounts. He decided that teaming up with Fiat, breaking even in 2010 and finally pulling profit in 2011 was the way to go. Not only did partnering up with Fiat help in a crisis situation, it enabled him to manage for a competitive advantage, by marketing a smaller, sportier Italian car, he was able to fulfill a niche in the market that was previously not as widely available. 2. Mr. Marchionne definitely filled the filled the Leading function in the overall managing process. By choosing an office where the engineers were located, he was better involved and immersed in the process. Allowing him easy access to steer the company in a better direction. He also held weekly meetings with his team to better motivate and guide them in a direction that he thought was best. 3. He played a decisional role in the company, he was the one to partner up with Fiat when his predecessors wanted to attract customers with discounts that could only hurt them long term. He was realistic in seeing where profits were heading in the upcoming years and was able to make that executive decision for the better of the company for the future. Not only did he fulfill the decisional role, but also the interpersonal role as well. By situating himself so close to the people who engineered the product he was selling, he was in the midst of where the decisions he chose were most effected. If there were problems with the engineering of a product he was trying to product, he would be the first to know and would be able to properly control and direct the situation to provide long lasting solutions. 4. Marchionne is an entrepreneur in many ways. He has the desire for immediate feedback, with his weekly meetings and where he placed his office is a good indicator of this fact. Not only that but he desires responsibility, taking over a corporation is a large undertaking, and has its own set of risks associated with it, not only that but taking over a declining company is even riskier, but his attitude and his vision for the company’s future oriented him in the right direction. 5. His conceptual skills are great being the CEO of a company, he has proven that planning for his company’s future success and teaming with Fiat to boost their marketability will bring overall profit to the company for a long sustainable future. He constantly has to look at the picture, if he was unable to do that, he would be like the other people in Chrysler, wanting to slash prices for short-run boosts in sales. Being able to look at the larger scheme of things, he realized that it wouldn’t be a long term solution, so he had to go against the norm and prevent that from happening.…...

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