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Guidelines for Course Paper: General Electric in Australia (60 points)

This paper must be e-mailed to me as an MS-Word document before June 14, 2015. You may use any reference materials that you wish and consult with other people for help, but the document must be written by you. Write the answers in your own words. Do not cut and paste sentences from Internet sources.

Answer the questions as if you were the Country Manager in Australia for the General Electric Corporation. You decide which existing or new products you wish to write about. Try to answer each question with no more than ten sentences. You may use tables, diagrams, or graphs from Internet sources, if you wish. Please note the sources of information that you use.
International Business Project
Objective: To create a business opportunity for General Electric (GE) products (goods and/or services) in Australia. Since GE already operates in Australia, you must write about something new from your own ideas.
Questions:
1. What is the size of and composition of the market for your products (sex, age, race, and ethnic demographics; socioeconomic status; urban/suburban/rural locations; educational level, etc.)? 2. What about the socio-cultural acceptance of the products–Is adaptation necessary? Any restrictions based on language, religious beliefs, gender role tradition, or other cultural influences? 3. What is the legal/bureaucratic environment (laws and regulations concerning investment, import/export, manufacturing, marketing, distribution, customs, tariffs and taxation, labor, etc.)? What is the corruption/bribery level in Australia? In which international trade organizations, consortiums, treaties, or agreements does Australia have or is seeking membership? 4. Who and how strong are your competitors in this market (domestic versus international, market…...

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