Free Essay

Sales Proposal

In: Business and Management

Submitted By Eileen33123
Words 1001
Pages 5
Ford Super-Dumper Heavy Duty F-450

I. My Product and Firm

A. Product/service: 2013 Ford Super-Dumper Heavy Duty F-450 RD

* Uniquely features a hydraulic charged dump box with a rotating slip axel capability specifically tailored for towing, removal and dumping of construction materials. * Larger truck box to accommodate an additional tonne of material. * A super duty truck that is heavier built than the older traditional equivalent. * Includes three transmission settings: Torque Shift, 6-Speed Select Shift and Automatic. * Has the best-in-class fuel economy. * Has 4x2 or 4x4 model frames. * Standard front and side curtain airbags. * Traction control. * Trailer sway control. * Best-in-class towing (up to 34,000 lbs). * Tow/Haul mode with engine exhaust braking function. * Electronic locking rear differential. * Trailer brake control. * Exclusive tailgate step. * Under seating storage. * Voice controlled technology. * Rich interior design. * 6.2 L V8 gas engine. * Seating for 3-6 people. * Includes access to road side assistance center. * Locally manufactured and owned. * Includes the exclusive Google driverless technology * Able to connect to Google Glasses and Android Smartphones

B. My Company: Kamloops Ford (www.kamloopsford.ca)

* Established in 1984. * Locally owned with production and manufacturing plant. * Community minded and supports local organizations. ie Wendy’s midget soccer team, Katts gymnastics, Kamloops Kayak Klub, Boys & Girls Club. * Awarded Best New Car Dealer in 2006. * Awarded most innovative design with Ford Super-Dumper Heavy Duty F-450 * Has a genuine sales force promoting company values and goals of supporting the community of Kamloops and socially responsible decisions. * Focuses on selling unique and tailored vehicles to exceed the demands of construction industry. * Dealer principal is Mr. Steve Davidson.

II. The Buyer:

A. The buying firm and the buyer: Above & Beyond Concept Designs

* ABC Designs is a local home & yard renovations construction company featuring unique and sustainably tailored designs. * Office is located at storage yard (1855 Ord Rd) * ABC Designs is environmentally goal driven and socially responsible. * Services include: hard & soft landscaping, irrigation installation & repairs, lawn & yard maintenance, plant maintenance, site preparation and removal, fabricated construction, * 15 yrs experience with commercial, industrial, & residential designs. * Company operates with 3 full time crews year round and an additional 10 part time staff during peak season. * Mr. Caffet is a board member on the Kamloops committee ‘Beautify Kamloops’ * Mr. Caffet is married with one child (2 yr old boy - Skylar) * Mr. Caffet actively participates in dirt bike racing * Mr. Caffet collects & operates R.C. helicopters. * Mr. Caffet is very outspoken and likes to share stories and boasts of his awards winning projects.

B. Buyer’s needs:

* Each crew (3) requires a heavy duty vehicle capable of pulling a trailer, storing landscape equipment, and transporting staff. * Fleet vehicles need to be durable & dependable. * Vehicles undergo rigorous weight loads and need to be easily maintained. * Parts & service need to be local to uphold company values on sustainability. * At present ABC Designs operates with 3 different makes of fleet vehicles and service/maintenance is dispersed around town to different dealers. * The company truck becomes the face of the organization with mobile advertising. Fleet vehicles must project company values & ethics in addition to the physical regimen required for a work truck. * Uses the truck for private purposes, too.

C. What you’ve done so far with this buyer and the buyer’s firm:

* Solicited company receptionist on company history and goals. * Spoke to my direct contacts who have had interactions with ABC Designs. * Had a phone conversation regarding the needs of the business. Ascertained our F-350 will meet & exceed all expectations. * Discovered an opportunity to replace all ABC’s truck with like models to alleviate multiple service shops and imported parts. * Found out ABC Design’s company values support a sustainable future. This gives us leverage to promote a locally built and serviced product. * Set up a personal meeting including a test drive with the F-350.

III – Buyer’s options

A. Our product – Ford Super-Dumper Heavy Duty F-450

* Manufacturer’s Suggested Retail Price: $55,249

Strengths | Weaknesses | Best towing capacity in class | Oversized for continual road use | Self-dumping capabilities | Fuel economy | Quiet & powerful diesel engine | Satellite Radio is not available | Rotating slip axle | Rear Defrost is not available | Oversized truck box | Interior looks a bit dated | Connectivity to Google Glasses & Android Smartphones | | Is able to drive driverless | |

B. Direct competitor #1 – 2012 Chevrolet Silverado 3500 HD WT 4WD

* Manufacturer’s Suggested Retail Price: $46,275

Strengths | Weaknesses | Strong exhaust brake | No dump mechanism | Smooth handling | Smaller sized box | Class-leading payload capacity | Full Size Spare Tire not standard | Fuel-efficient diesel engine | Trailer Hitch Receiver not standard | Onboard Hands-free communications system is standard | Variable Speed Intermittent Wipers are not available |

C. Direct competitor #2 – 2012 RAM 3500 ST

Manufacturer’s Suggested Retail Price: $49,210

Strengths | Weaknesses | Best-in-class interior luxury | Seating for only 3 passengers | RamBox in-bed storage compartments | Low reliability score | Rear Head Air Bag | Small truck box | 6 Speed Manual is available | No Transmission Overdrive Switch |

Part IV. Objectives

Main objective: * To replace all fleet vehicles at ABC Designs with our Ford Super-Dumper Heavy Duty F-450. * TO provide a vehicle that would uphold the values and image of the organization while going beyond the basic needs of the landscape company. * To develop a sustained relationship with an established and growing company.

Minimum goal: * To showcase the strengths and benefits to Mr. Caffet of our Super –Dumper Heavy Duty F-450 by providing ABC Designs with a test drive and performance analysis. * To develop an indirect contact through Mr. Caffet who is interested in our product * To add ABC Designs to promotions mailing list.

Optimistic goal/expectations:

* To have our prospect purchase, use and replace all fleet vehicles with our 2013 Ford Super-Dumper Heavy Duty F-450.

Professional Selling
BBUS 3450

A sales proposal prepared for:

Ford Super-Dumper Heavy Duty F-450 RD

Submitted to:

Weidong Rong

Professor of Professional selling
Thomson Rivers Univesity

Proposal prepared by:

Shawn O’Hearn
Natalya Perehudoff
Niklas Friedberg
Rebecca Plysiuk
Lucey Atice…...

Similar Documents

Premium Essay

Sales

...     Review questions and application exercises on p. 134 and 135 Ch. 7 Product-selling Strategies that Add Value Article: Harte Hanks; Create and Nurture B2B demand with social media, 2010 Article: Ricci, L.R., ― What changed our sales cycle and Why?‖, 2005.    Review questions and application exercises on p. 154 and 155, case on p. 155 Ch. 8 The Buying process and buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force.      Describe positioning as a product-selling strategy Explain the cluster of satisfactions concept Discuss product-positioning options Explain how to sell your product with a price strategy Explain how to sell your product with a valueadded strategy  Positioning involves: • Those decisions and activities intended to create and maintain a certain concept of the firm‘s product in the customer‘s mind  Differentiation refers to: • Your ability to separate yourself and your product from that of your competitors • It is the key to building and maintaining a competitive advantage   The set of benefits and values the company promises to deliver to customers to satisfy their needs A well-informed customer will usually choose the product that offers the most value • • • Applies to both new and existing products May be necessary to reposition products several times Salespeople have an important and expanding role in differentiating products ...

Words: 3261 - Pages: 14

Premium Essay

Sales

...Contract of Sale. By the contract of sale one of the contracting parties obligates himself to transfer the ownership of and to deliver a determinate thing and the other to pay therefore a price certain in money or its equivalent. |Contract of Sale |Contract to Sell | |Title over the property passes to the buyer upon delivery unless |Ownership is retained by the seller whether or not there is | |there is a contrary agreement |delivery. Ownership passes to the buyer only upon full payment of| | |the price | |Non-payment of the purchase price is a negative resolutory |The payment in full is a positive suspensive condition, meaning, | |condition, meaning the sale becomes ineffective upon the |if the purchase price is not paid, the obligation to deliver and | |happening of such condition |to transfer ownership on the part of the seller does not become | | |effective | |After delivery of the objective, the seller loses ownership over |Whether there is delivery or not, the seller retains the | |it. Unless, the contract is set aside, he cannot......

Words: 14544 - Pages: 59

Premium Essay

Sales

...market/ Channels for sales of: a) Pre-School As World School is leading player in pre-primary and ERP/learning management solutions for Schools and Colleges in Maharashtra. They have 200 pre-schools in tier-2 and tier-3 cities of Maharashtra. They were established in 2007 and have grown since then through the franchising channel for preschool business and direct sales channel for the ERP/learning management business. The decision to enter the smaller cities was deliberate and has helped the company evolve over the last 5 years. Having seen success, the management has now decided to enter into the metro/cities of Mumbai, Delhi, Bangalore and Hyderabad. The following are the most effective route to market/ channels for sales of Pre-School. Direct marketing Direct marketing is a one-to-one communication between the seller and the potential buyer. Traditionally direct marketing has been about direct mail – posting a printed piece of communication to a targeted visitor and calling for a response, typically a request for a brochure (or more recently a visit to the website). As this is Pre- School which is maximum based on Taking care for children and teaching (EMOTIONAL SELLING), this is done by consultation by our sales team, so that they can convey the matter and convince patterns by showing FAB (Features, Advantages, benefits). Direct marketing can be very cost-effective for reaching the target market and generating sales. The impact is also......

Words: 1964 - Pages: 8

Premium Essay

Proposal

...COMPULSORY SEMINAR TASK: PROPOSAL WRITING ►TASK TO BE OBSERVED Too many customers purchase from your company once only, and the Sales Manager has asked staff to think of ways to retain more of them. Write YOUR PROPOSAL for the Sales Manager, ■ suggesting a reason for the lack of repeat orders ■ putting forward one or two ways to retain customers ■ outlining how your ideas could be implemented ■ mentioning one or two possible disadvantages of your ideas Write 250 words. ►TASK ACHIEVEMENT TO: Customer Services Manager FROM: Gerry Lewis Date: January 4, 2010 Subject: Customer Loyalty BACKGROUND INFORMATION This proposal is being submitted in order to identify problems that have led to a decrease in the number of repeat orders on the part of our customers and also to suggest possible strategies for enhancing customer retention which is crucial for the wellbeing of the company. It also puts forward practical ideas as to how to implement the suggestions made and one possible drawback deriving from them. REASON FOR LACK OF REPEAT ORDERS The proportion of customers placing repeat orders has halved in the last two years, to 12 per cent. One possible cause is the reduction in our sales personnel through natural wastage. PROPOSALS TO RETAIN CUSTOMERS I suggest two ways of improving the customer retention rate. One suggestion is connected to recruiting three sales people to return to the full complement that we had until two years ago. This......

Words: 528 - Pages: 3

Premium Essay

It Proposal

...elow is a typical business proposal template taken from one of the Proposal Packs available from my favorite proposal tools site, ProposalKit.com. These stand-alone Proposal Packs were created for just about any type of proposal you can imagine: business proposals, grant proposals, technical proposals, project proposals, sales proposals, and many more. They are stand-alone sets of proposal templates designed using industry standard guidelines. Each Proposal Pack includes a large collection of fully-formatted downloadable MS-Word templates with layout and graphics already done. You just fill in the blanks and easily create business proposals, from 3-pagers to full-blown 100-pagers. When I first discovered these ProposalKit.com. Proposal Packs, a part of me wanted to weep! Where were these high-quality, real-life proposal templates when I needed them over the years? Had I had access to these Proposal Packs years ago, and some of the related materials carried by ProposalKit.com, I certainly would have saved a lot of time, money, energy, and aggravation. (... and so would have many of my clients). Here are a few points that impressed me about this sample template: It is a professional looking document created for an actual real-life proposal situation. Proposal is fully formatted in final submission form with layout and graphics included. Includes a very good one-page Executive Summary that focuses on solutions and benefits for the Client. The body...

Words: 385 - Pages: 2

Premium Essay

Sales and Accounts Receivable Proposal

...Sales and Accounts Receivable Proposal Invoicing – All sales should have a proper invoice prepared containing all relevant information, customer name, dollar value, item purchased, etc. Each invoice should have a numerical code applied to it and each subsequent invoice should have the next number in the sequence. Each invoice can then be tracked through open accounts receivable. Authorization of Credit Memos – The creation of a credit memo should require manager approval. Requiring manager approval will help prevent theft as it will not allow employees to hide incoming payments and possible divert funds to an alternate account. Billing Software Access – Only authorized users should have access to the billing software. Each authorized user should have a unique user name and password. Restricting access to the billing software can aid in preventing theft by limiting the maker functionality of credit memos/ Segregation of Duties - No one person should have access to handle both incoming payments and the creation of credit memos. If one individual has access to both processes the possibility of theft from the creation of false memos exists. Therefore, the duties should be assigned to different people. Reconciliation of Billings and Shipments – A reconciliation of shipments to receivables should be performed. This step will ensure that all shipments have been properly recorded as a receivable. Audit of Payments - To reduce the risk of incorrect application of......

Words: 251 - Pages: 2

Premium Essay

Sales

...OSV/South Korea, SBM Offshore, J. Ray McDermott, Hyundai/South Korea 2. Land Drilling Contractors – Ensign, Precision, Nabors, Canrig, T&T Engineering, Orion Drilling 3. Offshore Drilling Contractors – Transocean, Ensco, Diamond Offshore, Seadrill 4. Owner Operators – Statoil, Anadarko, Shell, Chevron 5. Original Equipment Manufacturers – Oceaneering, Subsea7, ITECH, Trendsetter 6. Engineering and Construction Firms – Genesis, Technip, AMEC 2.2 SWOT Analysis It is important to understand the strengths, weaknesses, opportunities, and threats associated with this endeavor into the oil and gas market. First we will look at the strengths of LRT. * LRT has an experience and knowledgeable engineering, procurement, and sales team. * LRT is a small corporation thus enabling the profit margins to be higher because of the low overhead. * LRT will be able to make faster decisions than the competition because there is less bureaucracy. * LRT will have a flat structure, allowing the employees to make the critical decisions and not having to go through layers of management to get the job done. * LRT will be able to align itself with key manufacturers for optimal system and control product offerings to its client base. Now we will address the weaknesses. * There is very little name recognition. * LRT will need to set-up a supply chain and negotiate optimal terms and discounts. * LRT will be struggling with cash flow at the......

Words: 4039 - Pages: 17

Premium Essay

Proposal

...REQUEST FOR PROPOSAL WILEY C INSURANCE CO APRIL 13, 2010 TABLE OF CONTENTS ORGANIZTION OVERVIEW The Wiley C Insurance Company was founded in 1980 to provide life, car, and home insurance to individuals and families throughout the city. Currently Wiley C Insurance has over 500,000 dollars of policies in force, with 3 offices located within the city of Lafayette. At the present time, Wiley C has 200 consulting agents servicing our clients. SUBMISSION OVERVIEW You are invited to submit a proposal for Wiley C Insurance Co. for a two(2) day training on the use of Microsoft Office programs to our new entry-level sales agents. Proposals will be accepted from professionals with an expertise in work force diversity. Our sales agents will need training in the following Microsoft Office Programs: Word, Excel, PowerPoint, and Outlook 2007. TARGET AUDIENCE Wiley C is planning to open 6 new officethroughout the state. Approximately 100 new entry-level consulting agents will be trained. The training will take place at our main branch on 230 Wiley Dr., Lafayette, LA from 8:00 a.m. to 5:00 p.m. in two-hour increments for each program beginning Monday, June 24, 2010. AGREEMENTS Vendor’s bids may not exceed three thousand dollars. Training course materials loaned to the vendor and produced by the vendor will be in standard American English. The vendor shall warrant that on delivery, all medial containing the instructional content of the program are free of...

Words: 513 - Pages: 3

Premium Essay

Sales

...appeal to “ethos” – the credibility of the person making the persuasive argument. How convinced are you by the person • An appeal to “logos” – the use of logic to support a claim. Do the facts stack up? • An appeal to “pathos” – the emotional or motivational appeal. Does the argument appeal to the emotions? Language choice can affect people’s emotional response. Join our sales team! We are a dynamic global business experiencing rapid growth Are you looking for a new challenging position that requires self-motivation and allows you to work independently? Bookboon is the world’s largest eBook publisher with a very strong presence in USA. Established in 1988, Bookboon is currently operating in more than 30 countries. We have an impressive client base of over 100 major accounts. Bookboon is looking for dedicated sales people in USA to be part of our ongoing success. As a part of our worldwide sales team, you will be rewarded with a competitive sales and target structure and uncapped earning potential. We are looking for sales people with experience in selling solutions towards CEOs, HR, Marketing or sales departments. Apply Now! Please send your CV to jobs@bookboon.com 17 Persuading However, don’t confuse open and honest persuasiveness with other, more negative ways to influence. For example, contrast persuasion with two other ways to change a person’s view: • Propaganda, which tends to be ideologically driven and an ethically questionable approach to......

Words: 10273 - Pages: 42

Premium Essay

Finer Diner Sales Proposal

...Statistical Analysis Results for The Finer Diner Sales Proposal Introduction Cost, time and prospect is the tools used to base effective business decisions. Calculating time cost, money cost, and return on forecast, all are based on data mining, marketing research, information analysis and findings. Statistics is way to finding the answer. Statistics – The Method of Organizing Data Generally, statistics is a set of disciplines to analyze quantitative information. Statistics entails all aspects of information: comprehending, collecting, communicating, organizing, and interpreting. All of these are the key reference for forecasting consequences or decision making. Thus, it permits us to estimate the extent of our errors. Purchasing a Business It is not an easy task or decision to purchase a business. Before the final decision is made there are many things to consider. To start with, what exactly do you want to achieve? For whatever reason, you must be sure that it is something that you are ready to devote a large amount of time and energy too. Otherwise, you might be trapped into doing something that you loathe. You must ask yourself how far you are ready to commit. How much of your own time, energy, and money are you willing to sacrifice? Finer Diner Sales Proposal The owner of the Finer Diner submitted a proposal to you in hopes of selling the business to you. His asking price is $250,000.......

Words: 1152 - Pages: 5

Free Essay

Sales

...Nowadays, using of transaction processing system in companies and other establishments in transacting with their clients is a big factor or help for them. Some of the companies or stores are still using the manual way in running their business. By using the manual way, they consume more time and energy just to finish their work. So, companies now are making their system computerized because this can help them minimize the time and efforts consumed by using manual-system. So, we decided to create a sales and inventory system. A sale is an activity involved in the selling of products or services in return for money or other compensation. It is an act of completion of a commercial activity while inventory A list of what you have in company accounts. Inventory usually refers to the value of stocks, as distinct from fixed assets. An inventory would include items which are held for sale in the ordinary course of business or which are in the process of production for the purpose of sale. Sales and Inventory System is designed for a business that desires a control over stock levels and inventory tracking. This system can be used either as simple inventory control system or a complete manufacturing solution. In today’s generation We are engaged in highly computerized technology aiming to enhance individual lifestyle and most especially in the world of business. This inventory system helps you increase revenue because it saves processing time & help to......

Words: 377 - Pages: 2

Premium Essay

Sales

...HBR.ORG Spotlight on Smarter sales The End of Solution Sales The old playbook no longer works. Star salespeople now seek to upend the customer’s current approach to doing business. by Brent Adamson, Matthew Dixon, and Nicholas Toman July–August 2012 reprinT R1207C Spotlight on Smarter sales Spotlight Artwork Chad Wys, Thrift Store Landscape With a Color Test, 2009, paint on found canvas and frame, 42" x 34" x 2" For article reprints call 800-988-0886 or 617-783-7500, or visit hbr.org Brent Adamson is a managing director, Matthew Dixon is an executive director, and Nicholas Toman is a research director at Corporate Executive Board. The End of Solution Sales The old playbook no longer works. Star salespeople now seek to upend the customer’s current approach to doing business. by Brent Adamson, Matthew Dixon, and Nicholas Toman July–August 2012 Harvard Business Review 3 Copyright © 2012 Harvard Business School Publishing Corporation. All rights reserved. T Spotlight on Smarter sales The hardest thing about B2B selling today is that customers don’t need you the way they used to. In recent decades sales reps have become adept at discovering customers’ needs and selling them “solutions”—generally, complex combinations of products and services. This worked because customers didn’t know how to solve their own problems, even though they often had a good understanding of what their problems were. But now, owing to......

Words: 4988 - Pages: 20

Premium Essay

Sales

...Sales Sales Promotion Techniques Sales Promotion Techniques Merrick Morlan Axia College Online at University of Phoenix Abstract The example of Coca-Cola is used to readily to describe the following classifications of sales promotion techniques; discounts and deals, industry visibility, price-based consumer sales promotions, and attention-getting consumer sales promotions. Along with definitions of each type of sales promotions. The techniques are the same despite the change in voice and manner of delivery. Sales Promotion Technique Sales promotions are techniques that marketing departments use to build interest in the purchase of a good or service during a specified period of time. There are four main key sales promotion techniques including discounts and deals, increasing industry visibility, price-based consumer sales promotion, and attention-getting consumer sales promotion. The examples from the Coca-Cola Company are immense in marketing savvy and use, there also is an abundance of public information available in which to analyze and see clearly some of the methods in use. When using the process of discount and deal promotion, the manufacturing company offers the product at a discounted rate. The two types of discount and deal promotions are merchandising and case allowance. When Coca-Cola offers a merchandising allowance, they pay or give discounts to the store or other retailer for creating an off-shelf display of the products. In the case of...

Words: 302 - Pages: 2

Premium Essay

Proposal

...international joint venture proposal of the company. Fynalyzer is committed to developing diverse businesses in other parts of the world and are interested in other potential projects. The government of the country is interested in proceeding rapidly with the privatization of selected industries and in encouraging an influx of foreign, private sector capital investment to help revitalize the country’s economy. In order to guarantee the long-term success of both firms and to enable it to compete withtrends of business, it should develop the capability to produce international quality services that will be consistently the benchmark among other firms. Growth in and development of the existing business of Finalyzer will benefit the country, the employees and management of both firms through larger revenues to the government, enhanced prosperity for the community and personnel, transfer of technical and management expertise for both firms, and a large probability of increased number of clients for foreign transactions. Finalyzer proposes to link its major services with E&Y and to collaborate its employees with them, thus creating a partnership for similar services of the firms. This approach can be negotiated and implemented rapidly. This program is expected to act as a magnet that will attract other international clients to the company. This joint venture proposal is preliminary and is intended to assist in discussions and negotiations. This proposal is supported by the......

Words: 1439 - Pages: 6

Free Essay

Sale

...Downloading in the digital age In the past decade CD sales have drop where there has been a rapid growth in the download of a signal song or album. The question at hand is what has made the change come along so fast? Could it be the fact that people use there iPod, mp3 player, or phone? What was the kick starter in the digital age ? The start of downloading music came along with Napster. Shawn Fanning was a freshman in Northeastern University in 1999, and he decided to create Napster which, was a piece of software that would let people share their mp3 files that where hard to find. This didn’t cost the user anything to use it. In Dec 1999 the legal battles began with Napster vs. the recording Industry Association of America, Metallica, and many others. The lawsuit that came about was based on infringing upon copyright laws. The legal battle came to an end in September 2001, and Napster was changed forever; with artists having final say over which songs could be shared on the platform. Napster wasn’t the end of the peer to peer networking of sharing music between users on the internet. There was Kazza thatsers could use. This came at a cost because, it was load with adware, spyware, and let’s not forget about the illegal downloading of something you don’t own. Even if you installed Kazza the spyware and, adware was still there. Kazza was shut down dew to copyright infringement. There are still programs out there that let user download music like......

Words: 567 - Pages: 3