Free Essay

Rhetorical Analysis

In: English and Literature

Submitted By HSchmidt87
Words 1397
Pages 6
Rhetorical Analysis
Scott Schmidt
ENG 112
1/31/15
Robert Zacny

Rhetorical Analysis Just picture that you are flipping through your favorite magazine, and all of a sudden an advertisement catches your eye. In the ad, a family stand together, smiling, Christmas tree in the background, each one holding their very own Winchester rifle; well everyone, of course, except mom. Could you imagine the lawsuits that would ensue, (no pun intended)? This particular ad was used in a Sears Catalogue book. My personal interest in guns, coupled with the absolute absurdity of this advertisement, is why I chose this particular ad to study.
The following is a rhetorical analysis of this 1937 advertisement placed in a Sears Catalogue. How this ad appeals to the logos, ethos, and pathos are topics this analysis will further examine. This ad was printed in 1937, which was a very dark and dangerous time for America. The nation was facing a great depression, American icon Amelia Earhart disappeared, and the Hindenburg is blown up while docking, killing dozens and completely destroying American’s faith in passenger carrying airships, thus; successfully destroying the airship era. People were desperate, afraid, and for many, their futures were, at best, utterly uncertain. In the ad, a husband, his wife, and their three sons are standing in a group together depicting a red wall behind them. Part of a Christmas tree can be seen peeking on the lower right corner of the frame, while the dad holds a green present wrapped in a pink bow. The three boys stand at different heights, the oldest stands closest to the parents on top, the middle son stands about halfway between the parents and his younger brother, while the youngest stands about a head shorter than the middle son. The mother and father are looking down at the oldest son, who is looking back at them smiling, while the other two younger boys are eagerly looking over their new rifles. The oldest son is dressed well in a polo light gray-striped white shirt and white pants with a black belt, while the middle son is wearing a vee-necked black and white polka dot shirt that resembles a pajama top, and appears to be wearing black pajama pants to go with it. The youngest son is wearing a cowboy hat that is slightly falling off his head, while he looks down at the rifle in his hand wearing his red thermal long johns. The father and mother are both dressed in a beige color, and neither one is holding a gun. The father is wearing a set of black eyeglasses, and the mother has her hair pulled back into a classic bun on top of her head. (For a picture of this ad, go to: http://www.huffingtonpost.com/2012/12/20/23-vintage-gun-ads-featur_n_2339449.html). Considering the dangers of the times in which this ad was printed, the advertisement appeals to the logos by making the consumer feel like it’s not a big deal for a family to own a gun. In fact, to those who lived through these difficult times, it may actually have seemed quite logical for every family member to have their own gun for protection ("The Year 1937 News, Events, Prices, Technology and Popular Culture", 2004). In the picture, the mother is smiling, and has her head tipped in a manner that makes her seem as if she is nudging her son to try out his new ‘toy.’ This reassures the consumer in a way by portraying the product in a way that says ‘mom approves this, so it must be safe, right?’ kind of mentality, which appeals to consumers’ belief that mothers are supposed to be trustworthy, and that they want to protect us, not cause us harm. Guessing by the looks of the boys in the ad, the oldest is about 16; the middle is around 13, while the youngest seems to be about 8 years old. This age difference seems to further appeal to consumers’ ‘logos’ by making them think that the advertised product is so safe and easy that even a child as young as this 8 year old boy could use it. This ad primarily focuses on appealing to consumers’ pathos by using a variety of tactics. The fact that this picture takes place in Christmas says a lot about the intended ‘feelings’ of this ad’s readers. The meaning behind giving gifts at Christmas, particularly when the gift is from father or mother to son or daughter, holds a special significance to both parties involved. The way the mother and father smile approvingly at their oldest son, while he happily smiles back at them, further plays on the reader’s emotions and leads the reader to believe that giving a gun to your son for Christmas is a good idea. Also, in the ad, the fact that the father is holding a gift instead of a gun himself would likely lead the reader to believe the father already has one of his own, and wanted to share his hobby with his sons. The box the father holds in his hand looks like it could be an ammunition box, indicating that the family might spend some quality time together either hunting or going to a shooting range. This thought leads the reader to conclude that getting these guns will not only protect the family, but also bring them closer together through their new shared interest. The way the family members stand together in this picture, with the dad posed at the head of the family makes it seem that the father is the ‘credible’ source for this ad, thus; satisfying the ethos of consumers. As mentioned before, the father doesn’t have a gun, but instead holds a box that appears to be the correct shape and size of an ammunition box. This would lead the reader to conclude that the father already has a Winchester of his own, has used it and needs more bullets, and is therefore an ‘expert’ because he has first-hand knowledge of how the gun works. The fact that he justified spending the money to get a Winchester for each of his three boys, even during those financially difficult times, shows a testament as to how much this “all-knowing father” values this product, and places his faith into it. This rhetorical analysis looked closer at the different facets of marketing which affected the logos, ethos, and pathos of consumers. This ad appealed to the readers’ logos by using their ‘common sense’ that this gun is easy and safe enough to be handled by a child, and that it is ‘mother approved.’ It appeals to the pathos by stirring up emotions of bonding and protecting our loved ones and spending time together exchanging gifts on Christmas. This ad plays on the readers’ emotions too by hinting at the idea that these Winchester guns can be used later for many father-son bonding recreational activities and also serve a purpose in situations where intimidation or protection may be needed. To this day, Americans are still arguing whether or not civilians should be allowed to carry weapons, which is what makes this ad relevant in today’s world as well. One main difference, however; is how the times have changed. In 1937, posting an ad like this was not considered offense. However; in today’s world, after tragedies such as the Columbine Shooting and many other disastrous school-related massacres that have happened over the years, posting an ad that depicts a child handling a gun would set off some major red flags among the general population and could even result in boycotting, rioting, or worse. This timeless debate goes back all the way to when the United States’ Constitution was first created; and to this day, there’s still no simple answer to the age-old question, should civilians have the right to carry concealed weapons, what do you think?

References:
Guarini, D. (2012, December 21). 21 Vintage Gun Ads That Will Make You Wince. The Huffington Post. Retrieved from http://www.huffingtonpost.com/2012/12/20/23-vintage-gun-ads-featur_n_2339449.html

Johnson-Sheehan, R., & Paine, C. (2013). Writing Today (2nd ed.). Retrieved from DeVry University eBook Collection.

The Year 1937 News, Events, Prices, Technology and Popular Culture. (2004). Retrieved from http://www.thepeoplehistory.com/1937.html…...

Similar Documents

Free Essay

Rhetorical Analysis

...of the fake flamingo was even brighter than that of a real one, after asking a rhetorical question pointing out the absurdity of the overly excessive bright pink. Price incorporated numerous analogies and examples to beat around the bush. She for example said, ‘The plastic pink flamingo is a hotter pink than a real flamingo’, trying to engage the reader to think deeper and have them correlate the ‘ hotter pink than the real flamingo’, to the fake and plastic society she believes in. Through these examples, she is forcing the reader to realize, American society is hiding behind this fake identity, just like those famous hot pink flamingos. Reading prices essay, it eventually turned into a critical view of American pop culture. Her essay was written to a more mature audience, who she thought were knowledgeable of previous events, such as the Great Depression, and the event she mentioned about the hot pink car purchased by the famous musician Elvis Presley. Based on her knowledgeable audience, she had a strong word choice, and used the right amount of connotation to show her dislike towards ‘pink’. By the overuse of this, Price was able to grasp her readers mind out the fact that she truly felt American society was dark. The mixture of word choice, sarcasm, and examples, Price was able to conclude that she had a strong indignant feeling toward the fake American culture. In conclusion, the analysis done by Price, by the misleading trends of the 1950s shows her true ideas and......

Words: 395 - Pages: 2

Free Essay

Rhetorical Analysis

...Rhetorical Analysis Call of duty: Black ops II is a new game that is coming out in November. There are a lot of people that are looking forward to this game. This game appeals to many people in many different ways. The main purpose of this billboard is to see as many copies of this Activision game as possible. The company Activision has been around for many years and they have been making tons of games and many continue to make them for many years. Activision uses ethos, pathos and logos in there advertisement to affectively sell their product. With this Billboard, Activision is advertising to the video game audience, even if they only play on a computer. When this billboard was made, a lot of thought must have gone into the graphic design. When the audience sees this new design on the billboard it may peak there interest, and make them want to purchase this video game. When the consumer sees this billboard they notice that Activision is trying to give them a glimpse of all the new places and features that they have designed. One way Activision promotes its new video game is through the credibility of their past video games. Activision is a very large corporation that produces most of its games for sonly, Nintendo, and Microsoft gaming consoles. Activision is the world’s second largest producer of video games behind Nintendo. Activision has made many other games of the Call of duty series; all of past games in the series have been number one sellers. As......

Words: 484 - Pages: 2

Premium Essay

Rhetorical Analysis

...Rhetorical Analysis No matter what fields you are in, we as academic writers will be familiar with rhetorical choices. Rhetorical choices play an important role in writing. They’re the “key ingredients” in a paper in order to capture readers’ attention and achieve writers’ purposes. When I was in Human Resource Organization Behaviors 101 class, professor Thomas Shirley assigned an ethics case for each group. I joined a group of five people and we got together for several group meetings. Finally, I was assigned to compose the “Ethical Analysis” section. Toward to the paper deadline, we produced the paper called “Starbucks: Friend or Foe.” The purpose of the assignment was to argue that whether the company’s decision was ethical when Starbucks fired employees for supporting unions and applied the four-component model of ethical decision making to this case. Discourse community is an essential factor when composing a paper. According to “Students Writing Handbook”, discourse community is a unique communication tool which people use to communicate with their readers within their fields (30). Since the paper was written for a required upper division major core course, the discourse community is all business majors. The genre was a general business paper with three sections: case summary, ethical analysis, and recommendations. We are college students are trained to become more professional in our careers. As a result, my group paper’s intended audiences were only Professor Thomas......

Words: 1410 - Pages: 6

Free Essay

Rhetorical Analysis

...Rhetorical Analysis Revised Name Institute Professor EN1320: Composition I_V2.0 Rhetorical Analysis Feminism is defined as the theory of the political, economic, and social equality of the sexes (Merriam-Webster, n.d.). This definition is a good description of Crystal Eastman’s view- points. She was a socialist feminist in the 1920’s. Eastman was a pioneer in her day, pushing for the equal rights of women in the United States. The end of World War l, the unequal treatment towards women, including the lack of voting rights, were a couple of driving forces for Eastman’s speech “Now We Can Begin: What’s Next?”. But maybe there was another, more personal reason Eastman believed women were equal and deserved to be treated as such. In 1889, Eastman’s mother was one of the first women to be ordained as a minister. Eastman recalled, "when my mother preached we hated to miss it. There was never a moment of anxiety or concern; she had that secret of perfect platform ease which takes all strain out of the audience. Her voice was music; she spoke simply, without effort, almost without gestures, standing very still. And what she said seemed to come straight from her heart to yours. Her sermons grew out of her own moral and spiritual struggles. For she had a stormy, troubled soul, capable of black cruelty and then again of the deepest generosities. She was humble, honest, striving, always beginning again to try to be good." (Eastman, 1889) With her mother paving the......

Words: 1061 - Pages: 5

Premium Essay

Rhetorical Analysis

...12 December 2013 Rhetorical Analysis American Psychiatric Association spoke about ADHD and the steps and processes for caring for the disorder. CDC explained how ADHD had increased every year and the average age for a child to diagnose is seven years old. Boys are more affected with ADHD than girls are. Medical treatment for ADHD also increases due to medication and seeing specialist. Social relationship for a child with ADHD has it downfalls. CDC said “Parents report that children with a history of ADHD are almost 10 times as likely to have difficulties that interfere with friendships” (American Psychiatric Association, 2013). Also children with ADHD show more injuries and hospital visits than a child without ADHD. Lastly the cost of being diagnosed with ADHD can cost over millions of dollars that will included medication, health care, and treatment. From the high percentage of ADHD being diagnosed in children parents’ income have decreases because of the cost of disorder. ADHD has increased since 2003 till 2011. It states that children between the ages of 4-17 have been diagnosed with ADHD. ADHD has increased numerous times throughout the years. Due to the increase of ADHD study have shown that children are having problems with social skills, parents keeping up with medical bills, the cost of ADHD and how dangerous it can be being diagnosed with ADHD. Social skills average that 7% of children are diagnosed with ADHD. Having mental illnesses and functional impairments...

Words: 647 - Pages: 3

Premium Essay

Rhetorical Analysis

...Jason Francis Herbert Pimlott Rhetorical Analysis November 13, 2012 This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate. To understand the exigence of this article, the interpretation of Orwin’s implied audience is necessary to grasp how the two concepts within exigence, kairos and phronesis, both link text, context and audience together. Through an extensive analysis of the assumptions made by Orwin, the implied audience consists predominantly of instructors. Moreover, Orwin’s motto: “Don’t teach until you see the whites of their eyes.” Also used......

Words: 2331 - Pages: 10

Free Essay

Rhetorical Analysis

...Rhetorical Analysis - Sports in America James Michener author of Sports in America argues that each sport is subject to specific criteria to explain his arguments and criticisms with the commercial direction it is heading. James Michener was an avid sports participant while young and feels that it helped to strengthen his character. He was also in the Navy during World War II where he knew various leaders both with and without the experience playing various sports. He also traveled the world observing many cultures, both present and historical, where the spotlight had been placed over sporting events. Along with his personal knowledge and research, he brings up and gives a brief summary of nine different materials written by other authors. These pieces shine a negative spotlight on the preconceptions about sports and help to lend weight from other perspectives. James Michener does an excellent job using the three different appeals to argue his criticisms against sports commercial direction. James Michener uses various ethical appeals to show his credibility with the reader. He starts by stating in the fourth paragraph, “I am by nature a participant rather than a spectator, and my whole sympathy lies with the sandlot where boys are playing rather than the stadium where professionals are offering an exhibition.” This helps to show that his perspective on sports comes from having been a participant, which matches my own personal view. To avoid being prejudiced against...

Words: 1422 - Pages: 6

Premium Essay

Rhetorical Analysis

...is a good way of not giving the reader a reason to think that you are bias towards a view point. The part of the Rhetorical Triangle that Pollet did the weakest in was pathos. I feel she didn’t do much to hit on our emotions in this article. Yes child prostitution is bad and sex trafficking is bad for the victims in those cases, but she doesn’t do a good job of bringing us in and making us feel what those youth are going through when they are being exploited. In Pollet’s Services and Protection section of her article she talks about how the youth get stuck in a continuous cycle of getting arrested and then being released to the “pimps and johns” to just start back up where they left off. I feel she should have used this more throughout the article to make you feel the compassion towards the youth. A good way of doing this would have been to use a specific example of a youth who has gone through these horrible situations. This would have given the reader a clearer picture of how the youth aren’t criminals but are victims. Also in the Services and Protection section of her article Pollet does describe what these youth need in mental health counseling and medical care. This was another good way to make the reader see what these youth are going through with prostitution and sex trafficking. Now Pollet did the best in the logos part of the Rhetorical Triangle. Pollet did an excellent job in giving good statistics in the Background section of the article. The......

Words: 1025 - Pages: 5

Premium Essay

Rhetorical Analysis

...Rhetorical Analysis This speech was given by President Roosevelt on Monday, December 8th, 1941, before the congress to ask them to declare war against the Empire of Japan. Japan had just launched the attack against Pearl Harbor killing hundreds of Americans. President Roosevelt went in front of Congress and the House of Representatives to ask then to declare war on the Empire of Japan for the attack on Pearl Harbor, the day before. He said “that day was to be a day which will live in infamy.” Only hours before the Japanese attacked, the American government and the Japanese government were in talks about having a continued peace in the pacific. One hour after the bombs started falling the Japanese Ambassador to the United States and his colleague delivered a response to a recent American message ”stating that it seemed useless to continue the existing diplomatic negotiations. The message contained no threat or hint of war or of armed attack.” (Roosevelt – 1941) The distance from Japan to Hawaii makes it apparent that the Japanese Ambassador knew about the impending attack for quite some time. Yet the attack was a complete surprise for Hawaii. The president goes on to tell of all of the other places that Japan launched surprise attacks that day and the amount of life lost. He says that this will never happen again to the American people and no matter what we will win against this enemy. And that our people and our territories are under the threat of......

Words: 375 - Pages: 2

Premium Essay

Rhetorical Analysis

...Rhetorical situations are constantly occurring in our lives. But how do we recognize them? A rhetorical situation can happen in anything from an argument with a friend to something on a much larger scale like a presidential campaign speech. We see small rhetorical situations in commercials and even magazine and billboard adds. Rhetorical situations can be complicated so it is important for us to know how to properly analyze an argument but first we need to know what they are. Keith Grant-Davie defines a rhetorical situation as “a situation where a speaker or writer sees a need to change reality and sees that the change may be effected through rhetorical discourse.” (105). This definition is a little tricky but he later goes on to explain that within a rhetorical situation he finds four constituents: exigence, rhetors, audiences, and constraints (106). The Winter Park Florida advertisement book written by the WP Chamber of Commerce, is a great example to see how the four constituents can be used in an advertisement to create a well-made argument that attracts an audience. The first constituent, exigence, isn’t too difficult to determine in this piece. In the essay, “Rhetorical Situations and Their Constituents, Keith Grant-Davie defined exigence as “some kind of need or problem that can be addressed and solved through rhetorical discourse” (105). In otherwords it is the issue or challenge in an argument. The goal. In this brochure the exigence is quite clear, to get people...

Words: 919 - Pages: 4

Premium Essay

Rhetorical Analysis

...Rhetorical Analysis Pitching new ideas is certainly not something that can be completed easily. It takes a specific thought process to be able to convince an audience about nuclear waste removal techniques. Whenever anything that deals with nuclear waste is brought up people tend to panic. There are many things that can go wrong, but if handled correctly all of these problems can be avoided. Trying to explain to someone that nothing will go wrong is the hardest part. Over the years there have been many horror stories of disasters from nuclear related projects. Although he seems to do an adequate job of informing about nuclear waste removable solutions, in his essay, “Nuclear Waste”, Richard A. Muller actually does a poor, ineffective job of communicating his ideas by using an poor pathos, a pathetic logos, and a piteous ethos. Richard A. Muller’s poor use of pathos does not develop a connection with readers. For instance, Muller changes topics from talking about nuclear problems to bringing up terrorism and creating gas bombs for harm. His ideas for nuclear waste are one aspect, but he makes poor connections to help the reader understand and get an idea of what he is talking about. In addition, Muller suggests that people should not panic about radioactivity in the water supply in Los Angeles; it is bad that he associated radioactivity with Los Angeles because many readers view it as something extremely negative even though he explains not to worry. He builds a poor......

Words: 909 - Pages: 4

Free Essay

Rhetorical Analysis

... Students Name Instructors Name Course Date Rhetorical Analysis on Marjane Satrapi's “The complete Persepolis” “The Complete Persepolis” is a memoir and story based on Marjane Satrapi, who is also the author of the memoir. This is a rhetorical analysis on Marjane Satrapi’s story and we’ll see how the writer attempts to change the perception people have on the middle-east countries. The writer tries to prove that those countries are not as bad as depicted and there is still hope for the people living in those countries. She believes that people in the middle-east countries have the power to revolutionize their culture and fight for what they believe in. The writer is able to express the struggles and sufferings of the victims in the middle-east. Marjane Satrapi is shaped by the events in her life to become a rebel and through this, she is able to make the audience understand why people start and join revolutions in the middle-east. The writer is of the opinion that their culture is deeply flawed and in the beginning of the story, she is displeased that she has to wear a veil to school as it is mandatory for girls to wear veils, “Then came 1980: the year it became obligatory to wear the veil at school” (Satrapi, page 4), and the fact that boys and girls are still separated in school and can’t learn together. The writer mentions about her French school which was shut down because it was non-religious. The writer seeks to display the extent of cultural inequity and the social...

Words: 1733 - Pages: 7

Free Essay

Rhetorical Analysis

...Aaron Yew Ms. Madinger Comp. 1 26 October 2015 Rhetorical Analysis Cjslkdcf djlkc d clc dvmld ld dkvmvdjlkv dlv dl vdlvm, dvlmd vjdm,v lkd,mv jkdm vdjkm vdjm vdjm vjdm vjm vjfkmlv, dvmlfd vjlfmd fml fmlb bkk bflk bflk bflk bfm bflkm, bkfld bflk bflk bf,b flkmvflkdv, dvb fdb fk bfk bnklc bfklbfd,bg fklb,;f fkbgl;f, bflk;bfd bkfl;d bfbhk;lf blkf bkmnbl;f,b lkf, bflk k;rln l;dfkgnlk;d bkfl;db lkfd bk nf;bl f;b fxc bf;b f bhfl bflk bfd lkb bf, bf,d bf blf, bf bf bf,bmflb, fm fkl;, bflk bf bflkcvbvm,bm,b b f,b vf,b fbf bf., bfl;,vbf./x,cvdxl;mgfl; bfm, bf.;bm,fl;vbfmdlkdgf, vfk,bf. Bflk b,f,b flk; bflkv, bf.,bc vbmlkfl;bm,vlb blk;bl,fbmf.v bflk;bl,vmfb./ fdbglkflbnf./bfd/v ghlk,b.fbmfv.,/bml;.mf bfmfdkngdfm, bf.,bf.kbmflbfmb. flk;mnbhf.,bmflk;mb.,f vfkmnbflmv.,f bfknhbflkmbf,b fkbnfkgnl;fdvmf,b mfkmnkfl, bfkbnflk;mvl;f flk;bhfnkmf bflknhflk fkgflkmnhflk;bmfl gfbhlkfngbflkgmfl; bmf kghfkvbf, bflknklfmfl; bflknflkmngfll, bfklnhflkl blkhfl fhklffl;g trfkghmf flkmhl;f klgl;fgh flk;gm;fd klgmfdlkg flkghmnfl;ghf gflk;mghglf flbmgf,. Bmgfl, bgf bmfd,bflkm bfl bfl;bm v,. bmvfcl,. Bgfvlk bg fbgffk bf,b fcv., bcv,b v,b vc bvcb ncv,bmcvlkmbflkbmgf bflkmnbflk;,m bflkbmflkb bflkbm;flkmbf bflk;dbf;dbf blkfbkvkv gmnm fjkvgn vfjkgfm fkjf vjf vfkm vmf kfmvfmjf nfkmv vcmnjfmnfn vnmfmfnvmnv nvmnf vfnmfn f fmvf vmnv mf,b fmb fd,m bfdm,b flkdm, bflmkb flkmb vcbcx,mv nfdkvjlfdm bcfbflkjd m, bflkd bm,vcjlk bmvc bvm,b fmb blkvmv cf.,vfdlkvfdkvgnf vfvblkrnf vkrlf vfdlkmv d.,vdsngklfnlm fdv.ds,......

Words: 387 - Pages: 2

Premium Essay

Rhetorical Analysis

...Rhetorical Analysis The world is full of opportunities and dangers, no one knows what will happen next period. The difference between winners and losers is that winners are always with courage to challenge for the future. In this speech, Tiffany Shlain, a filmmaker, give some advice about this. She recounts in her commencement speech about some difficult periods of her life, such as having no money to shoot an important scene, the internet bubble, and her father’s death. Shlain’s purpose is to convey the idea that regardless of her difficulties, she was always full of boldness and confidence. She adopts pathos, ethos and logos in this speech to teach them how to become confidence and effort for their dream. It is effective to appeal to those students who have just graduated and feel confused about their future. Every author in their speech uses many interesting stories or making suspense in order to gain their audiences’ attention, which applied the pathos. In this speech, Shlain appeals to pathos to catch those students’ attention. She addresses that “Students went to the library because it was the only place to look things up, there was no World Wide Web!” and that her friend “finally told her boyfriend, she loved him, and she said she did it via email! And I cc’d his family, and I bcc’d his two ex-girlfriends.” Those two quotes show two different situations. First quote shows the students have to go to the library in order to get information before the internet is......

Words: 999 - Pages: 4

Free Essay

Rhetorical Analysis

... Rhetorical Analysis of Geoffrey Miller’s The Smartphone Psychology Manifesto Rhetorical Analysis of Geoffrey Miller’s “The Smartphone Psychology Manifesto” Geoffrey Miller (2012), a psychology professor at the University of New Mexico, has conducted many psychological studies over the years, however, he claims the emergence of the smartphone has forever changed how current and future studies will be conducted. In the article “The Smartphone Psychology Manifesto”, Miller’s credibility and presentation of facts clearly portray a pro smartphone perspective to his audience. He argues that the smartphones are “powerful computers” (p. 223, para. 7) that will continue to develop for decades. One of Miller’s main points in this article conveys how smartphones can present real-world behavioral analysis that would “revolutionize all fields of psychology and other behavioral sciences” (p. 221, para. 1). In the article, Miller successfully uses his experience with psychology, facts pertaining to the advancement of smartphone technology, and persuasive appeals directed at his readers’ curiosity about this technology to convince them that smartphones are ultimately becoming the best research method for quickly collecting enormous amounts of precise real-world data during psychological research. Miller (2012) focuses on persuading his audience initially through his abstract, appealing to reason, or logos. He does so by stating that “although smartphones were not designed for......

Words: 1089 - Pages: 5