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Report on Microsoft

In: Computers and Technology

Submitted By huyph4m
Words 707
Pages 3
Huy Pham
011495755
Mgmt 425 (M/W 8 AM)
2/11/2015

Article 1: “Microsoft’s Answer to Google Glass: Hololens” by Paresh Dave; LA Times; 1/21/15
Article 2: “YouTube Wants to Be a Super Bowl Winner, Too” by Lucas Shaw; Bloomberg Businessweek; 1/26/15

In the LA Times article, “Microsoft’s Answer to Google Glass: Hololens” by Paresh Dave, Microsoft’s Windows 10 event is discussed and analyzed. The article provides a first look at Windows 10 and its new features, and emphasizes the surprise announcement of Hololens and its potential future impact on the overall industry and on Microsoft’s bottom line.
The Windows 10 event signals Microsoft’s willingness to wake up from its stagnant slumber. Although the event was aimed at introducing Windows 10, the star was actually the announcement and presentation of new hardware called Hololens. Hololens is a virtual reality headset that uses holographic projection to create an augmented three-dimensional space users can interact with. The potential applications are what make Hololens important. Using Hololens, processes like interactive virtual museum tours can be done from the comfort of an office or a home. Interactive and life-like home consultations with doctors, lawyers, or other professionals will be made possible. The gaming market will also be fundamentally changed to be more interactive as well. All these potential applications of Hololens translate to new revenue sources and new markets for Microsoft. What this means strategically for Microsoft is business opportunities and market leader potential. Consumers interested in Hololens would have to transition to Windows and familiarize themselves with the platform. Once aboard the platform, Microsoft can further capitalize on customers by pushing its other services (cloud services, Skype, Office365). By creating interest in Windows through Hololens, and…...

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