Free Essay

Radioshack

In: Business and Management

Submitted By rosadojr30
Words 1624
Pages 7
Raul Rosado, Lymarie Stuart, Vivian Garcia
MARK 511
Raul Rosado, Lymarie Stuart, Vivian Garcia
MARK 511
Plan de mercadeo: Radioshack
Universidad Metropolitana
Plan de mercadeo: Radioshack
Universidad Metropolitana

Trasfondo de la compañía
RadioShack está en el mercado desde hace más de 90 años, siendo un icono y obteniendo reconocimiento y el patrocinio de parte de los consumidores por todo el mundo.

Enfoque:
Brindar al cliente: * la combinación de una variedad de productos cuidadosamente seleccionada, no perdiendo de vista el enfoque de tienda especializada. * Un servicio altamente personalizado que permite estar a la vanguardia del mercado de la electrónica.
Con que cuenta RadioShack: * Más de 34,000 socios, * Una red de distribución amplia que incluye 4,700 tiendas operadas por la compañía en los Estados Unidos y México, * 1,500 centros de teléfonos móviles, * 1,100 distribuidores, * Capacidad de anticiparse a las necesidades de los consumidores * Este a hecho de esta entidad un pionero en el campo de la electrónica. * Responsable de productos de primicia que incluyen: * La apertura de la primera sala de Exposición Audio de la nación en 1947; y * La introducción de la primer computadora personal de producción masiva * TRS-80 – 1977
Que ha ofrecido a lo largo de la historia * 1986 – comenzó en a ofrecer teléfonos móviles en Estados Unidos convirtiéndose en uno de los primeros minoristas en entrar en el mercado de telefónica móvil. Gestión que los hizo convertirse en una autoridad inalámbrica establecida. * Vendió más de 73 millones de teléfonos móviles.
Que pasó con RadioSchack en los últimos años: * Su compromiso de abrir nuevos caminos ha incluido la introducción del primer receptor estéreo a un precio asequible con la tecnología digital, * El primer teléfono celular móvil/portátil, * El primer sistema de televisión por satélite de alto rendimiento con instalación fácil para el usuario, * El lema de hacer las cosas por ellos mismos.
La Historia, su origen y desarrollo
RadioShack tiene sus raíces en dos proyectos empresariales independientes muy diferentes. * 1919 - Dos amigos comienzan la Compañía Hinckley-Tandy en Fort Worth, Texas, como proveedores de piezas para la realización de zapatos así como los talleres de reparación. * La compañía de cuero Hinckley-Tandy – proveedor de partes de calzado de cuero de zapato y talleres de reparación fundada en Fort Worth, Texas. * Una tienda por pedidos por correo operada en Boston * 1921 - Dos hermanos abren el primer "Radio Shack" en Boston, una pequeña tienda de venta por correspondencia, suministraba equipos de radio para barcos y buques. Su nombre lo toman de la pequeña estructura de madera a bordo de los barcos que alojan los equipos de radio. * Continua siendo una tienda operada por pedidos * Que para atender las necesidades de los operadores de radio a bordeo de los buques, * Rápidamente creció hasta abarcar un puñado de tiendas en el noreste, Así como n negocio de pedidos por correo electrónico con éxito. * 1935: Un predecesor de la actual RadioShack Corp. cotiza sus acciones en la Bolsa de Nueva York. * 1947: RadioShack abre el primer showroom de audio que cuentan con altavoces, amplificadores, tocadiscos y cartuchos fonográficos. También ese año, Charles D. Tandy se une a la empresa familiar que pronto comenzará a trazar un nuevo rumbo para la expansión de la compañía. * 1954 – El cuero Compañía Hickley-Tandy también prosperó. La Compañía vende sus operaciones de la empresa de cuero y se embarca en un plan de capitalización para financiar la expansión futura de Nueva Inglaterra. Vendió su negocio de cuero con el objetivo de ampliar su ámbito de operaciones. * 1959 – La empresa acortó su nombre a Tandy Corporation. Charles Tandy es elegido como presidente de la junta. La empresa cambia el nombre de Tandy Corp. y se mueve oficialmente a Fort Worth.
RadioShack vende su primera Radio CB realista. * 1963 – Tandy Corporation adquirió RadioShack. Hecho que marcó el inicio de la compañía como minorista de electrónica personal. Tandy con sede en Boston adquiere "RadioShack" (como se le llamaba entonces el minorista) en medio de sus dificultades * 1972: RadioShack vende su primera calculadora completamente electrónica. * 1977: RadioShack presenta la primera computadora personal, el TRS-80, con un sistema operativo BASIC II Nivel creada por Bill Gates. El TRS-80 es recordado con gusto en la comunidad de la tecnología hoy en día, por la década de 1980. * 1978: Charles D. Tandy muere. Más tarde, la comunidad de Fort Worth erige una estatua conmemorando su espíritu enprendedor y visionario cerca de la sede del centro de la compañía. En 2009, la estatua fue trasladada a la Sala de Tandy ubicada en la Escuela de Negocios de la Universidad Cristiana de Texas. * 1983: RadioShack presenta el "Modelo 100" que es una computadora portátil. La primera de su tipo en la industria informática.

* 1984: RadioShack vende su primer teléfono móvil. En la actualidad, The Shack ha vendido más de 73 millones de teléfonos móviles, estableciéndose como una autoridad móvil. * 1985: RadioShack comienza la venta de sistemas de televisión por satélite y servicio. * 1994: RadioShack inicia la recolección de baterías recargables de forma gratuita contribuyendo de forma responsable a la eliminación de más de 5 millones de libras de baterías recargables hasta la fecha. * 2002 – Tandy Corporation cambió su nombre al de RadioShack Corp. Y el ingreso en la Bolsa de Nueva York bajo el símbolo RSH. Tandy Corp. cambia su nombre por el de RadioShack Corp., y más tarde pone en venta sus acciones en la bolsa de valores de Nueva York bajo el símbolo "RSH". * 2004: RadioShack lanza el segmento de ventas de quioscos en asociación con operador de telefonía móvil nacional.. * 2005: RadioShack Corp. se mueve al Campus Riverfront a lo largo del Río Trinity en el centro de Fort Worth.
2005: RadioShack se convierte en un Distribuidor Autorizado Apple y luego introduce el hardware y software certificado por Skype en las tiendas de forma gratuita por voz y video llamadas a través de Internet. * 2008: RadioShack adquiere la plena propiedad de RadioShack de México. * 2009: RadioShack añade un tercer operador de telefonía móvil nacional para su surtido de movilidad y lanza una nueva plataforma creativa de la marca global, "The Shack".
2009: RadioShack concluye una campaña de educación a nivel nacional con una duración de dos años en asociación con las Bibliotecas de Estados Unidos para ayudar a los consumidores en la conversión a nivel nacional de la televisión digital en alta definición, que le valió una mención especial de la FCC en 2010. * 2010: RadioShack comienza la implementación de centros de destino inalámbricos móviles en las tiendas Target en todo el país. * 2011: Verizon Wireless, el mayor proveedor de telefonía móvil del país, lanza sus productos y servicios líderes en la industria en tiendas a nivel nacional. * Hoy - RadioShack cuenta con más de 34.000 socios y una red minorista grande que incluye 4,700 tiendas operadas por la compañía en los Estados Unidos y México, 1.500 centros de teléfonos celulares en los Estados Unidos, y aproximadamente 1.100 distribuidores y otros puntos de venta en todo el mundo.

Salarios y beneficios
En cuestión a los salaries Radio Shack paga a sus empleados el mínimo federal, el cual es $7.25/hr, pero compensa a sus empleados por medio de comisiones las cuales varían por ventas y tipos de productos. La compañía tiene además un tipo de empleado que no es parcial ni a tiempo completo, estos son los empleados temporeros los cuales reciben un salario fijo de $8.60/hr sin beneficios.

En cuanto a los beneficios la compañía antes ofrecía más pero debido a su situación económica ha reducido estos. Uno de estos era que a los empleados a tiempo completo se les daba acciones de la compañía como incentivo. Actualmente los beneficios son: 1. Beneficios principales: * Plan Medico (UnitedHealthcare) * Plan dental * Cuentas de gastos flexibles * Seguro de Vida * Seguro de discapacidad * Licencias para tiempo fuera de trabajo * Plan de retiro 401K 2. Beneficios opcionales (tarifas especiales) * Seguro de accidentes * Seguro de enfermedades criticas * Seguros adicionales
Estados financieros
Income statement

Ilustración 1 Net income,Revenue, Profit Margin

Ilustración 2 Operating Income, Operating Margin
Balance Sheet

Ilustración 3 Deudas vs Activos

Cash Flow

Ilustración 4 Cash Flow

Ilustración 5 Acciones de la compañía

Resumen en el que se basa nuestro análisis SWAT (Análisis FODA)

RadioShack Corporation (antes Tandy Corporation) (NYSE: RSH) es una cadena de tiendas de electrónica al por menor en los Estados Unidos, así como partes de América del Norte, Europa, América del Sur y África. A partir de 2008, tenía 4.653 tiendas propias, 688 quioscos, 8 centros de servicio y 1.408 concesionarios distribuidos. RadioShack reportó ventas netas y los ingresos operacionales de $ 4,810,000,000. La sede de RadioShack se encuentra en el centro de Fort Worth, Texas. RadioShack es también uno de los patrocinadores de la carrera de la NASCAR Sprint Cup Series de Samsung / RadioShack 500 en el Texas Motor Speedway. El 21 de julio de 2009, RadioShack anunció una asociación con T-Mobile EE.UU., y comenzó a ofrecer el servicio en agosto de 2009.

Actuales marcas de propiedad de RadioShack incluyen productos RadioShack de marca (partes, adaptadores, teléfonos y otros productos heredados / clásico), AntennaCraft (antenas exteriores y amplificadores), (cables de audio / vídeo, televisores LCD, auriculares, protectores de sobretensión premium y altavoces) Auvio, Enercell (baterías y fuente), Gigaware (ordenador, GPS y accesorios para el iPod, reproductores de mp3 y accesorios, así como cámaras digitales, accesorios de las cámaras digitales y marcos digitales) y PointMobl (Wireless Accesorios para teléfonos móviles).

Análisis FODA
(Fortalezas, Oportunidades, Debilidades y Amenazas)

1. Fortalezas: * Los clientes leales * Sólida posición financiera * Cadena de suministro

2. Debilidades: * Posición financiera apalancada * No cuentan con presencia en línea

3. Oportunidades: * Adquisiciones de nuevos mercados y estrategias * Mercadear en línea

4. Amenazas: * Competencia * La desaceleración económica * Los competidores importan a menor…...

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Radioshack

...RadioShack: Qualities vs. Qualifications As a 1st year MBA student undergoing the recruitment process, I have constantly dealt with the dilemma of determining the fine line between lying and embellishing. Often times, given the scarcity of jobs, candidates are obliged to exaggerate their skills. With predefined skills and experiences that companies look for, previous job descriptions are modified to reflect the traits that are sought after. Furthermore, the MBA setting where people seek to switch careers further aggravates the issue. The only way to gain an edge over others would be to add activities and experiences that may either be exaggerated or fictional. It may be argued that it is not lying, but when drawing a line between truth and falsehood, it is definitely defined as a lie. Given such definition, David Edmondson’s case seems to be contradicting the practice that is widely accepted in the industry. We do not see people getting fired for exaggerating their previous experiences nor do we see one’s resume come into light after years of working in the company. Once in the company, employees are measured by their performance and credibility that they built while working in the organization. Mr. Edmondson’s case is counter intuitive to this idea as he was forced to quit even though his performance was stellar during his tenure. In order to determine the ethicality of the case, it is essential to look at two time frames – 1. Time when Mr. Edmondson joined RadioShack in...

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