Premium Essay

Primark Marketing

In: Business and Management

Submitted By emikal
Words 1837
Pages 8
2013/2014

Anglia Ruskin University

SID: 1232963

Marketing plan for Online Shopping service for Primark

Contents:

Swot Analysis 2
An idea for the new service 4
Future Marketing Strategies 6
3-year Financial Forcast 8
Reference List 9

1. Primark SWOT Analysis
Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal environment involves matters under within the company’s control and these can be understood effectively with the use of SWOT analysis. This is a technique of profound importance to any organization. It involves analyzing the Strength, Weaknesses, Opportunities and Threats. SWOT analysis can also be used to analyze the external environment, particularly as regards to the threats and opportunities analysis. External environment involves matters outside the company’s jurisdiction where the company has little control over. In these areas, the company has no control over them. However, a company should put up measures that minimize the impact of these external factors on the company.
Strengths
A major strength of Primark is offering its product at relatively cheap price as compared to other competing companies in the market. The fact that the company has proved to be budget conscious has attracted many customers and won the loyalty off most of them. Primark’s brand name is its other strengths because it has been in the market for over four decades. The brand of Primark has become global with the company opening new franchises in…...

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