Premium Essay

Personal Branding Plan

In: Business and Management

Submitted By schivonator
Words 752
Pages 4
Personal Branding Plan

XXXXXXXXX

MKT/421

May 25, 2015

Joseph Roskoski

Personal Branding Plan

My career in accounting, administrative, and as an executive assistant spans over a decade of experience. Although I started working when I was fifteen, I did not find my true passion for numbers until five years ago. I started working for a company as an Administrative/Accounting Assistant and within two months was promoted to Accounting Administrator. Once I learned more about payroll, taxes, financing, and cash flow analysis I was then promoted to Accounting Manager less than a year later. This position has taught me a lot of hands-on training without a degree; however I am currently working towards my BA in Accounting with the ultimate goal of graduating with a Masters and becoming a CPA.
Companies I want to work for CPA Corporation is in Roseville, CA, and I plan to move there in the future. Therefore, I wanted to find something that was close to home. While I want the convenience, I also want to work for a good accounting firm. CPA Corporation has been in business since 2001 along with experienced CPAs with 20 years' experience (cpacorporation.com, 2013). I find this intriguing because I can learn a lot from the people within the company. BFBA is in Sacramento, CA that provides services to clients throughout Northern California and Nevada. I've heard fantastic reviews about this company from friends and gave me a broader environment to learn from my colleges with more experience. Also, when BFBA talks about the work environment they mention, “We know firsthand how to attract, motivate, and retain top accounting talent" (bfba.com, 2010). That statement makes anyone want to be a part of this company. Gilbert Associates, Inc. is in Sacramento, CA honestly I came across this company after doing a search in the area. I…...

Similar Documents

Premium Essay

Personal Plan

...Professional Development Plan Veronica Avery Walden University Professional Development Plan (PDP) Personal Introduction and Professional Goals Raised up in a family with thinker, philosopher, and civil rights activist. My mother and uncle inspired me to attend college. They taught me that getting an education was an honor and a freedom especially, a college education. My uncle and mother would tell us the story when they grow up and how the darker people was not given the opportunity to get a college education, and the light color people were usually in the house, and these people were known to have the opportunity to go to college, and that her father was among the people who could to go to college. So they knew the values of acquiring a college education. My uncle taught me that education was the best way to achieve knowledge and wealth. It took time to understand what he tried to instill in me. It was not until I attend Detroit Instituted of Technology that I realized the value and the important of having a college education, and the impact in a class-room learning environment had on a new thinker like me. Thank to my mother and uncle who instill in me love for the pursuit of excellence in academics, particularly science. Her constant support and guidance was an instrumental to the successful pursuit of my benefit. With science as my preferred area in college- biology was one of my favorite subjects. This was because it brought me nearer to......

Words: 779 - Pages: 4

Premium Essay

Personal Plan

...Running head: PERSONAL PLAN FOR ROLE TRANSITION Personal Plan for Role Transition Tracey Chung Athabasca University 2927189 Personal Plan for Role Transition Goal 1 Learning Goal: To adapt a communication style suitable to the different cultures in order to build therapeutic relationships Learning Objectives: * To establish a therapeutic relationship. * To gain trust from the clients so that they are comfortable sharing their feelings with me. * Not to use authoritative techniques when speaking with clients * To use appropriate non verbal communication * Building appropriate boundaries between myself and the client. Success Indicators: * Client will be able to express their feelings to me without feeling uncomfortable even information not yet shared with others * Client will be able to explain the unknown in simplified terms * Client will appropriately use open ended and closed ended questions Resources/Strategies: To be successful in adapting a communication style I will: * Collaborate with other disciplines on staff and identify approaches that were successful. * Research the client’s behaviour using different resources. (books, internet and research articles) Evaluation: This goal will be met January 30, 2010 and will be an ongoing process Goal 2 Learning Goal: To be able to successfully and proficiently complete an assessment/ interview. Learning Objectives: * To establish a therapeutic......

Words: 923 - Pages: 4

Free Essay

Personal Branding

...sirve tener una si no tienes la otra. Exitosas son aquellas que combinan ambas. El mundo de la gestión empresarial no es ajeno a esta ley y la nueva generación de hombres del management disfruta de una posición que sus predecesores no tuvieron. El consumo masivo de libros de fácil digestión ha abierto esta puerta. Muchos exponentes de la nueva generación del management lo están aprovechando bien y han sabido sacar el máximo partido de la visibilidad y el prestigio. Los actuales autores de cuentos o “cuentistas” van a verse estrangulados por su propia soga: por un lado, deben seguir siendo best-sellers, y cuanto más best-seller se es, más ramplón y superficial se convierte su pensamiento. Ese círculo vicioso atenaza la consideración personal del autor. Por ello, la nueva generación de autores de management, por naturaleza inclinada al libro sencillo que entra tan rápido como sale, tendrá que publicar libros más sesudos. En el fondo subyace una realidad: “Quiero ser como José Antonio Marina”. El logro de la fama del autor de best-sellers de management se tronca en un enorme vacío porque uno no goza del reconocimiento que tiene un Marina, y eso genera desazón, insatisfacción y la búsqueda de valles literarios que supongan un adiós total o parcial al libro-basura. Los autores de management consolidados tienen un sentimiento de desapego. Sienten que no se les ha tratado bien. Sus obras, cargadas de estudio, investigación y reflexión, no han tenido el respaldo del público...

Words: 940 - Pages: 4

Premium Essay

Personal Plan

...Personal Plan and Presentation Rafael Pereira Gen 195 February 27, 2014 Robert Germann Personal Plan and Presentation My dream job would be one of the following, either work at Google, Apple or Microsoft (in the exact order of my personal interest in them) or open my own software development firm, which would be awesome. In order to achieve any of these goals, I have to start by getting a university education that will serve as the foundation of these personal and professional goals that I have set for myself. But my personal goals do not end there. I have started to take the initial steps into creating a better studying environment where I will be free of distractions and ergonomically correct to avoid injuries and musculoskeletal disorders which are common in computer users like students and people in my field of study and career path, software engineers. I have purchased an extremely comfortable chair rated for use in a range of five to eight hours consecutively, which allows me to be pain free in my lower back area and take less breaks from studying because of the pain and now my breaks are more enjoyable. Time management has been a problem since childhood. I am a huge procrastinator. I find any excuse to leave assigned tasks for the last minute. Sometime I even analyze it as that I need the pressure to function better, but I know that it is just a rationalization to not see the truth, that I lack academic discipline. I have come up with a solution. I......

Words: 585 - Pages: 3

Free Essay

Oprah Winfrey Personal Branding

...tend to enjoy self-reflection and analysis, exploring relationships with others and assessing their personal strengths. Compared to other talk show hosts, Winfrey opts for self-disclosure rather than discretion. Self-disclosure is concerned with information about one's self which is not readily available or otherwise easily accessible to others and must be revealed by the communicator herself. For example, Winfrey's audience would not know about her sexual abuse as a child if she had not chosen to talk and reveal it on various episodes of her television show. Use of self-disclosure tends to facilitate communication and intimacy, and give a greater sense of being in a relationship. As Winfrey's popularity increased, so did the frequency of her personal disclosures - from childhood memories of incest to relationships with men to her struggles with weight loss. TV viewers are supplied with a great deal of information about Winfrey's personal life. Oprah fans know about her that she's engaged, she likes Philly Steak sandwiches, she's renovating her home, she lost weight, her cook's name is Rosy...she's apprehensive about having kids, she works out to "I'm every woman. Winfrey's self-disclosures are extremely personal and present the audience with a challenge. _________________________________________________________________________________________________ Winfrey's numerous personal confessions play a key role in the fostering of a Para-social relationship with her audience......

Words: 761 - Pages: 4

Premium Essay

Personal Plan

...Personal Plan For Success I will use the support resources throughout my future classes at the University of Phoenix. Staying motivated depends on myself, but also my spouse, mother, and my son motivates me the most and to get through each and every class. I will make sure I have a set schedule throughout my courses, because my first two classes I was learning how to make a set schedule. I would also use the time and stress management techniques on how to manage my time with all my assignments and discussion questions. I have to also make personal with my family on Sundays. The learning goals are very important to myself, because I would gain all the knowledge I need to know entering the business world. Communications was one of the most important learning goal and it is very important to know how to speak to someone the proper way. I will make great ethical decisions because ethic are something that is apart of you and something you learned when you were growing up. My career plan and career competencies show that I am leadership intensive, supportive, and well resourced that explains me because of my personality and the way I will run my own business and that is how I plan to do so. My main goal with be to complete school and receive my college degree that will be the most difficult to do. I will set myself up a calendar to completing the main goals, and have a time window when I will be done with each goal. There will be a goal in each course I take which is to meet......

Words: 377 - Pages: 2

Free Essay

Mkt 421 Personal Branding Plan

...Personal Branding Plan Xxxxxxx xxxxx MKT/421 October xx, xxxx I have been in the work force for over 20 years. I’ve worked in several different fields which include retail, law firm, postal service to insurance industry. I’ve been working in the insurance industry for the last seven years specializing in P&C claims with a focus on customer service. The environment I currently work in provides ample opportunity to deal directly with customers from all over the country. It is also a fast paced environment that is consistently changing which means adapting to the changes and quickly. Helping people each day work through their insurance claims takes patience, empathy and knowledge of the company and its policies. There are also licensing requirements that are required depending on what state the company wants me to work with. This is something done on my own time and depending on competitive I want to be within the company I could get licensed in each state. Companies I Would Like To Work For I’ve been working in customer service my entire career and intend to stay in that field to some extent. Since being in the insurance industry I have acquired licensees required to handle claims in various states. I company that I would interested in working for would be USAA. Outside of having a great customer rating they also have a good reputation from their employees. Already having insurance education and licensing is in my favor and means the company......

Words: 762 - Pages: 4

Premium Essay

Personal Branding Plan Paper

...Personal Branding Plan Paper Jacqueline Babb MKT – 421 November 24, 2014 University of Phoenix Personal Branding Plan Paper – Introduction My career spans a bit over 20 years in various administration positions in many different industries. Most of my career was spent in the manufacturing industry. In the beginning, for approximately 5 years, I was a receptionist, handling the most basic of responsibilities. Later began a stretch of time that I worked in an administration type of position as a planner and raw material control. This position allowed me to learn more of the industry, receiving the raw material, assigning it to appropriate work orders, and maintaining the flow of production on the raw material end. Finally, I moved into the area of accounting performing accounts payable for the freight side of a manufacturing company for around 7 years, which is where I found my desire to further my career. Those years of working in the accounting area has given me the confidence to move forward and push my career further. Companies I Would Like to Work For Germania Insurance is a Texas based insurance company whose home office is in Brenham, Texas, my hometown. It was started back in 1896 in Perry, Texas, composed of only 31 members. Their founding principle was “bearing one another’s burdens made them all stronger” (Germania Insurance, n.d.), which is still true today. Today Germania offers full insurance services and has its own member-owned credit union. This......

Words: 885 - Pages: 4

Free Essay

Why You Need Personal Branding

...The making of the CEO - Why you need Personal Branding Now that you’re in the most prestigious business school, what is next? Now that you have landed that job, what is next? Now that you have obtained that degree, what is next? Competition in today’s business world has grown even stiffer, making it really tough to stand out and shine through the clutter. Good grades and lots of extracurricular activities alone won’t guarantee that. So, one of the best ways of staying ahead of the pack in today’s business world is to stand out, have a unique brand amongst peers. Bottom line, It’s about bringing who you are to what you do and how you do it. It’s about making your mark by being your-best-self. It's about what you're known for and how people experience you. Now that is personal Branding and if you don’t know, you already have one. How to prove it, Ask your friend, colleague or just a neutral person what they think when they see you or hear your name. Many of us are somewhat ‘digital natives’. We are citizens of 2, 3 or even more digital/social media communities - LinkedIN, facebook, twitter, Instagram, Blogs etc. All of these are some of the composite part of your personal brand. They speak volume about you, have shaped people opinion about you. So if ever wondered why some people do not take you seriously, you need to check what it is you’re churning out physically, socially, or digitally. Good news is this, while you may not be able to do much about what you’ve......

Words: 298 - Pages: 2

Premium Essay

Personal Branding

...Personal Branding MKT/421 March 16, 2015 Personal Branding For many years branding has been used for creating and maintaining business and their reputations. As technology evolves so does the term branding, where it is also used to identify a person’s foundation. “Personal branding is the process of developing a mark or career. You use this mark to express and communicate your skills, personality and values” (Lake, n.d.). Building a personal brand one must evaluate and assess his or her image and see oneself in the ways others are and will find that individual. An individual must develop and enhance ones’ professional presence and making sure that this image reflects and benefits this individual in the world of diversity. “A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one” (Forbes, 2014). When a resume is selected, a recruiter takes just a few minutes to review the information that is on the resume. In order to be a part of that process ones’ resume must possess the quality and experience that is required for the position. In addition, the resume should reflect the job description and ones’ experience should be in alignment as well. In this paper I will discuss my background, identify three to four companies I would love to work for in the future, my reasoning and determining the best methods for contacting and engaging recruiters. Background Having a personal brand is just as important as......

Words: 1030 - Pages: 5

Premium Essay

Personal Branding Paper

...Personal Plan Branding Paper Marcela Ortega MKT/421 Monday, March 9, 2015 Monique Georges Personal Plan Branding Paper I have 17 years’ experience in the Customer Service industry. One of the reasons why I enjoy working so much in this field is because of the challenges that come with it. Working with the public is not always an easy task, but it is a challenge that I welcome and actually look forward to on a daily basis. I enjoy the interaction and making people’s experience pleasant. My experience has allowed me to have a better understanding of what customers want as well as what their needs are. The cosmetics industry has long been an industry that I want to work in. I am frequently shopping for the latest cosmetics as well as browsing popular makeup retailers like Sephora, Ulta, and QVC. Some could say I have an addiction to makeup but I like to call it staying up to date with the latest advancements in the makeup industry. One of my favorite brands is a company that I would love to work for and that is Bare Minerals. As much as I enjoy playing and experimenting with makeup and color, what I would really like is to not work as a makeup artist, but in the corporate office at Bare Minerals. The brand is known for their mineral ingredients that deliver sun protection and skin enhancing formulas. Not only does Bare Minerals enhance your skin’s radiance, but it is proven over time to continually deliver long lasting skin benefits. Besides the makeup,......

Words: 795 - Pages: 4

Free Essay

Personal Branding

...Personal Branding Plan Josh Barnett MKT/421 April 21, 2015 Wendy Bullock Personal Branding Plan Work ethic, reliability, and results.  These are three of the important character traits that I feel separate me from other candidates when it comes to competing for a job.  The time that I spent in the military is what I credit a large part of my work ethic to.  From Day one in the military you are required to do everything to the best of your ability and to continue to do so until the task is completed.  Even as a child, I was told that that if I say am going to do something or be somewhere, then I am to keep my word and follow through with every commitment.  Once again the military further hammered in that mindset and even introduced me to the phrase; “if you are 15 minutes early, you are on time.  If you are on time, you are late.”  Both of these influences have molded me to value the characteristic of being reliable not only by presence but by carrying my own weight as well.  The third trait that I feel solidifies my value as an employee is my ability to produce results.  Of course the first two characteristics play a role in my ability to get results but I have always had a competitive nature as well.  Coming from an athletic background and excelling at sports my whole life, I developed a hunger to be the best at whatever it was that I was doing.   If I were to make a list of dream companies that I would like to work for, the first job that would have to be at the......

Words: 1007 - Pages: 5

Free Essay

Personal Branding

... Personal Branding Paper Obie L. Bolton MKT/421 1/12/15 Creig Foster Personal Branding Paper Obie a true Oklahoman born and raised in Tulsa with conservative values, honesty and integrity are always at the forefront. You will not find anyone else that will push you so hard to become your best and support the whole way. With his claim to fame phrase “Words mean something,” he is there to make sure that you put your best foot forward. Holly Frontier Holly Frontier is one of the leading petroleum refining companies in the United States. This company prides itself on health and safety of their employees, contractors and neighboring communities. They often do studies to ensure the protection of the communities in which their refineries are located. Reducing wastes and emissions is a top priority. Holly Frontier mentions in their mission statement “We tell the truth and respect others.” They strive to behave ethically in regards to their reputation with internal and external customers. This company seems to have built a culture around elevating their employees to their maximum potential. Holly Frontier believes in creating their own destiny and help shape their employees’ attitude to be excited and even motivated regarding change. These are a few of the reasons that make Holly Frontier an attractive company to work for. Encompass Home Health “A better way to care” That says so much to a patient or family that is looking for someone that will care for......

Words: 945 - Pages: 4

Premium Essay

Personal Branding

...Personal Branding Plan Paper MKT/421 7/20/15 Personal Brand Plan I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of continuous development and work to instill that passion in my work and across my teams. Companies to work for The top three companies that I am interested in working for are Locke Martin, Raytheon, and Boeing. Each of these companies, are involved in the aerospace industry and hold government contracts. This line of work related to the IT development for aerospace has always fascinated me. I truly enjoy investigating the electronics division, along with the radar technology is amazing works of science. Lockeed Martin Lockeed Martin is the number one IT provider for the Federal Government (lockeedmartin.com, 2015). For an organization to win government contracts they must meet a very high standard of process flow. “Lockeed Martin does...

Words: 1056 - Pages: 5

Free Essay

Personal Branding

...For Ms. Laura Alderson, Instructor of Management University of Memphis By Trent Turner April 3, 2016 Personal Branding According to Laura Lake, a marketing expert, the definition of personal branding is the process of developing a “mark” that is created around your personal name or your career (Lake, 2014). Building up a personal brand is not something that takes a few days or weeks to build, it is something that can take up to a lifetime to achieve. There are a lot of people in this world today that are without a personal brand or something that sets them apart from the rest of their peers. This is not because they’re too lazy or unnoticed to make one for them self; it is due to the fact that it takes time to build something out of yourself for other people to recognize. If you take a look at Stephen Curry, he is an example to all of someone who made a personal brand out of himself. Coming from a small college, Davidson, no one thought that he would make out to be the player that he is today. In saying that, if you beyond the type of basketball player that he is, he is also a person that has made a statement of the type of person off the court he is. If you didn’t know, Stephen Curry writes his favorite Bible verse on all of his shoes, which happens to be Philippians 4:13, and when he asked Nike to stitch this on his shoes, they told him no. At this time, Nike accounted for 95.5 percent of the basketball sneaker market in 2014, according to The......

Words: 1434 - Pages: 6