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People and Places in the Service Industries

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1005HSL People and Places in the Service Industries
Portfolio Assignment Brief

Having completed your quiz, you now need to produce work for your portfolio. The portfolio will be marked out of 100 and forms 50% of the total assessment for the course.
There are 3 main parts consisting of 6 sub-sections to the portfolio (1a,1b, 1c, 2a, 2b, & 3) each focussing on the lectures from Weeks 2 to 8.
The first step in building this portfolio is to choose a tourism place. This could be a city, hotel, restaurant, theme park, or an event.
You will complete 3 main activities: 1. An investigation into the tourism place you have chosen. (40 marks) a) Provide a description of the tourism place you have chosen, including its sense of place, the products and/or services it offers. Your description should touch on the place and the sense of it. (10 marks) b) Analyse how the tourism place is made available, i.e. access. Your analysis should refer to lecture slides and the assigned reading for Week 2. (10 marks) c) Analyse its customers and their behaviours in terms of their motivations, personalities, attitudes, perception and values. (20 marks)

You could provide photographs/pictures/artefacts/short video clips to support your description. * Word guide: 600 words * Video clip limit: No more than 3 video clips, and each no longer than 2 minutes * Photographs & Artefacts limit: No more than 5 items.

2. The production of promotional material for the tourism place you have chosen. (40 marks) a) Based on the information you have provided above, evaluate the current methods used by the tourism place for promotion. Your evaluation should discuss concepts and theories covered in lectures and readings in weeks five and six on digital consumers and promoting space and place. (20 marks) b) Based on the 4 parts above, create ONE…...

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