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Paper on Project Shakti

In: Business and Management

Submitted By rattlechic
Words 4232
Pages 17
CONTENTS 1.INTRODUCTION
2.PROJECT SHAKTI-ORGANIZATION NAME UNLEVEL PROBLEM AND SOLUTION
3.BENEFITS
4.HUL-PROJECT SHAKTI PRESENTATION TRANSCRIPT
5.SUPPORT SHAKTI.
6.MARKET LINKAGE FOR RURAL PRODUCTS
7.INDUSTRY ROLE IN BUILDING MARKET LINKAGES
8.SCOPE AND OPPORTUNITIES
9.LITERATRURE REVIEW
10.CONCLUSION
11.REFERENCES AND BIBLIOGRAPHY

Introduction

Rural products of India are unique, innovative and have good utility and values. Large number of these rural products (like handicraft items, food products, embroidery, clothes & other products) sustains a significant segment of the population in the rural areas. Several attributes of rural products can be identified, for which, it has a demand in the market. Out of the lots, ‘ethnic origin’ and ‘indigenous design & appearance’ are two traits of rural products, attracting a premium in the market. But, contrary to this, the non-uniformity of rural products (from one another) and lack of its quality control measures has been creating a negative demand. Besides, the small sized and dispersed production units of these rural products hinder realization of the economies of scale in marketing and result in high transaction costs per unit of output. Niche-based products have no local market. Products in local use are also not marketed horizontally; they often first travel down to market through a long chain of intermediaries and then up to more difficult locations in the rural areas. In the process, the people in rural areas suffer from both low prices as producers and high prices as consumers. In this conflict, rural products loss its equilibrium and the supply side becomes exponentially high. Because of this hazard, rural entrepreneurs face acute economic loss and rural markets become stagnant. Therefore, there is an emergent need for Building…...

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