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Over 30 Worker Trapped After Chilean Copper Mine Collapse

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Submitted By maryfoster1
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Abstract On August 5, 2010, a cave in occurred at a copper mining company owned by Minera San Esteban Primera in northern Chile, which trapped 33 workers for two months (Weik 2010). The workers were trapped 2300 feet underground (Wikipedia, 2014). The owners of the company had to make sure the public received the correct information. They were not only dealing with the people of Chile but people from all around the world. Their first priority was talking with the family of trapped victims; second was the employee of the company; third the media; fourth what channel of communication will be used to notify families and employees. Minera San Esteban Primera had to make sure the message was accurate and based on details to insure that the message was received as intended.

What are some considerations to remember given the different roles and people in the audience? In order for Minera San Esteban Primera to be effective when meeting with their audience (family member, employee and the media), they must take in consideration the demographic make-up (gender, life style, religion, age, and education), needs, and hopes (money, rescue plan, the cause of the cave in, a point of contact) of the people.
What would be the potential needs of the families of the miners in receiving a message about this incident? The company must meet with the families face-to-face to reassure them that they are doing everything in their power to rescue their family members. Some possible needs of the families will be are their family member still alive (“all 33 miners are reported alive” (Parry & Rettner, 2010)); what is the rescue plan (“Rescuers plan to drill a hole, then widen it, so the miners can be pulled, one by one, to the surface” (Parry & Rettner, 2010)); how long will it take (“estimated time three to four months.” (Parry & Rettner, 2010))? The family members must be told the truth and not manipulated by the company.
What would be the potential needs of the company’s employees when receiving a message about this incident? Some of the possible needs of the company's employees will be their own safety; what is been doing to rescue the trapped miners; do they need any help with the rescue; who are the trapped miners; do they need to reach out to the family members; what actions are been taken to ensure this will not happen again? The main concern for the employee would be the safety of the trapped miners.
What actions must you take before and after the message is delivered to ensure that it was received as intended? Minera San Esteban Primera must keep the public updated. As it was mention in J. Weik article “The rescue mission consists of drilling holes into the caved in rocks, in which will help aid workers to locate the 33 trapped miners. A second cave-in on Saturday suspended aid missions for several hours (Weik 2010).” They must conduct face-to-face interviews, which need to consist of a feeling message such as “we are so sorry that this tragic accident happens but we are doing everything in our power to rescue each and every miner and return them safely home.” They must be supportive and show some empathy (“As more developments occur updates will follow and our thoughts and prayers goes out to all miners, families, rescue workers and employees of Minera San Esteban Primera.” (Weik 2010)).

Conclusion Dealing with so many different audiences Minera San Esteban Primera had to make sure they choose the right channel of communication to talk with the family, employee, and the media. The company message must include chronological context such as what happen, when did the accident happen, how it happen, are there any survivor, and what is the plan to rescue the miners. Ethnicity, gender, race, age and religion also played a big parted in the message that was prepared. The most important part of the message was empathy the message had to be understood and acceptable and using a key phrase such as “we are sorry this happen’ helped the audience understand and trust the company. The message had to be based on facts and be precise. Minera San Esteban Primera number one priority was to rescue all 33 miners safely and reunite them with their family. On October 12, 2010, all 33 miners were rescued and reunited with their families with little are no injuries (Wikipedia, 2014).

References
Wikipedia (February 21, 2014) 2010 Copiapo mining accident. Retrieved February 22, 2014 from

http://en.wikipedia.org/wiki/2010_Copiap%C3%B3_mining_accident
Weik, J. (2010, August 6). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily, (224), 65.
Wynne Parry and Rachael Rettner (August 26, 2010). Chile Mine Collapse: Facts About the Amazing Survival Story Retrieved February 22, 2014, from http://www.livescience.com/11169-chile-collapse-facts-amazing-survival-story.html…...

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