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Online vs Print Marketing

In: Business and Management

Submitted By mariomac
Words 593
Pages 3
1. Start by giving foundational information on print media and then online media, and compare their common characteristics as well as discuss how they differ.
EXAMPLE:
"With print media marketing, the company establishes product recognition by ..."
"In contrast, online media allows marketing to be accomplished in the following ways that are unique to that media form ..."
"Print media and online media marketing have some characteristics in common, such as ..."
"Print media and online media differ in their marketing strategies and target audiences by ..."
2. An example of a company that markets in both online and print media to their target audience is Netflix. Netflix markets online, in print media (and on television/radio). What do they do in print media that is the same as what they do in their online advertising? In what ways is their marketing approach different in print media vs. online? Who is their target audience? Is their target audience the same for online and print media, or are they targeting two different audiences? Who is the target audience in print? Who is it in their online marketing? What strategies do they use to reach that audience in each marketing venue? Here is a link to the Netflix website that may help you get some ideas and copies of their print ads: http://www.netflix.com/BrowseSelection. NOTE: One thing I notice about Netflix and their online marketing is their use of pop up ads that are stronger than even the pop up blocker on my browser. They also use email and banner ads on other websites on the Internet. How is that form of advertising/marketing unique over print ads? What advantage (if any) does that form of advertising/marketing have over print ads?
3. Another example of a company that advertises in both print ads and online is Toyota the car company. You can ask yourself the same questions that are in section 2 above about…...

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