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Online Shopping Channel – Trending Topic of the Market

In: Business and Management

Submitted By lucychai
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Online Shopping Channel – Trending Topic of the Market

If you are a Starbucks fan, the first thing you do in the morning, is probably walk into a Starbucks store and buy a cup of coffee. You will show your Starbucks card, and get a “star” for every drink you purchase. With a Starbucks card, you can earn great rewards for using it, get special discount, receive personalized birthday cake, and enjoy convenient online order via iPhone app.

Starbucks makes our daily life much better just by the power of a small-digitalized card. Imagine this digitalization happens in the whole fashion industry.

You may wonder, why bother shopping online when we could drive fifteen minutes to a large shopping mall? Let me tell you some facts first. More than eighty percent of consumers in the United States are satisfied with buying experiences, however, only sixty percent of them are pleased with in store shopping experience. With $248.7 billion online sales, consumers should try online shopping more often, and benefit from it.

E-commerce channels make shopping more convenient. Online stores remove the limitation of geographic locations as well as time constraints. Consumers can not only obtain and view unlimited options of goods, but also receive fast and secure shipping service.

For example, after you enjoyed a late movie that is located in a shopping mall, you passed by an amazing dress that was shown behind the glass. It was exactly the dress that you were dreaming for. All the style, size, and color were just perfect for you. You were so excited and dashed to the store front door, only to find that the store was already closed due to the limited operating hours. However, do not be frustrated yet, because online shopping channels can close the gap between the differences in shopping time. Opening twenty-four hours every day, online stores can satisfy your needs…...

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