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Nano Case Study

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Table of Contents Chapter no. | Particulars | 1 | EXECUTIVE SUMMARY | 2 | INDUSTRY PROFILE | 3 | ABOUT TATA NANO | 4 | ROLE AS A MARKETING RESEARCHER | 5 | IDENTIFICATION OF THE STUDY a) Marketing Research Problem : b) Scope of the Study c) Objective of the Study d) Limitations of the Study | 6 | RESEARCH METHODOLOGY a) EXPLORATORY RESEARCH b) SECONDARY DATA ANALYSIS c) SURVEY d) RESEARCH DESIGN e) RESEARCH PLAN | 7 | STEPS IN SAMPLING PLAN a) SAMPLING FRAME b) SAMPLING SIZE: c) SAMPLING PROCEDURE d) FIELD WORK e) QUESTIONNAIRES | 8 | INTERPRETATION AND ANALYSIS | 9 | QUESTIONNAIRE | 10 | CONCLUSION | 11 | BIBILOGRAPHY |

EXECUTIVE SUMMARY The project study on a PERCEPTION OF POPLE ON “NANO” CAR IN NAGPUR CITY based on customer survey. The main objectives of the project are: To know the perception of people about “NANO” car in Nagpur city. To know about awareness of products. To know about factors affecting purchase decision of “NANO”. To know acceptance level of people in Nagpur City. To know how purchase decision of “NANO” varies from different income group. For this project, customer research was carried out at various area of Nagpur City. In this customer research, we learned about different types of customer’s perception about TATA NANO n Nagpur City.

INDUSTRY PROFILE: Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The Company's…...

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