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Mystic Monk Case Study

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Case Summary
The Wyoming Carmelites began in 2003. These 13 Carmelites, under the leadership of Father Daniel Mary, live a humble and disciplined life. They wake up before the sun rises for worship then dedicate 7 hours to manual labor to support the wellbeing of their small estate. After that, they break for prayer again, have a meal, and end their day in prayer and worship before repeating the same process the next day. Each monk in the monastery has his very own unique skill that contributed to wellbeing of the cloister. One brother is a mechanic, another a carpenter; there’s a cook, a secretary, and Brother Java, the master roaster of coffee beans. Interestingly, he himself does not drink coffee. However, it is obvious he and the other men who run Mystic Monk Coffee (MMC) have an expansive knowledge of the coffee industry.
Most entrepreneurs start a business in order to solve a problem, earn more money, or to make a substantial contribution to society. Father Daniel Mary, is no exception. Father Daniel Mary had a goal to purchase a larger plot of land to support his followers and the future prospects of his guild. His hope was to upgrade from their modest, small abode to a larger estate that would provide for 30 monks, a retreat center, convent for Carmelite nuns, vocations, gardens, and farm land complete with cattle. The asking price for the ranch he wanted to purchase was a whopping 8.5 million dollars. Not discouraged by such an enormous price tag, he contemplated a means to fund what he believed was God’s planned home for the Carmelite monks. Father Daniel Mary and his monks received a generous amount of donations from their supporters, but the funds collected were not sufficient. So the innovative leader of the Carmelite monks came up with the idea of using their very own Mystic Monk Coffee, a business that was already thriving, to fund their new home.…...

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