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Mrkt 101 Week 1

In: Business and Management

Submitted By bruce55green
Words 569
Pages 3
Ford Motor Company Bruce Green
MKT 111B
11/18/13
Prof L. Ford Motor Company was founded by Henry Ford in 1903. The company has been family owned for over 100 years and is one of the largest family controlled companies in the world. When Ford started producing cars, they were too expensive for the middle class. Ford helped develop new ways to make the automobiles affordable. In 1913, Ford started the first assembly line. More recently, as the economy began to collapse the sales and profit for the company followed. The company went through some rough years. Eventually they would rebound by resizing and consolidating. Sustainability is at the top of the company’s business. William Clay Ford Jr. says, “Sustainability at Ford Motor Company has evolved from an idealistic vision into a core part of our business. Our commitment to responsibly use our resources to create long-term value has guided us successfully through periods of rapid change and shifting markets.” Their endless commitment has led to Ford becoming profitable now. The company released thirteen trends for 2013. The biggest trend for the company, trust is the differentiator. This means the company wants the consumer to trust them. Trust has become very important to consumers. Ford Motor Company produces cars and trucks, also they provide a financing service. This is called Ford Credit and allows the company to do all business in house when selling a automobile. Providing this service saves the company money while also offering tools for the consumer to choose their financing options. One Ford, One team, one plan and one goal is Ford Motor Company’s mission. Each part of a mission statement can be very important for employees. Every employee wants to know that they are needed in some way. This mission statement is clear that Ford considers each employee a vital part of the…...

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