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Mobile Commerce and Its Applicability in Egypt

In: Business and Management

Submitted By hanynemr
Words 8938
Pages 36
Mobile Commerce Research
June 22, 2013

M-commerce and its applicability in Egypt

Dr. Eman Arafa

Prepared by

Mahmoud Sayed
Hany Hassan Hussein Nemr
Mahmoud Mohamed El Sayed
Research Paper Title: Mobile Commerce and its applicability in Egypt

1. Abstract

2. Introduction

3. Mobile commerce features

4. Mobile commerce opportunities

5. Mobile commerce success factors

6. Mobile commerce adoption barriers and challenges

7. Mobile commerce applications

8. Future trends in mobile commerce

9. Conclusion

10. References
ABSTRACT

F ast−growing ability of wireless devices to handle a wealth of data content as well as voice transmission is opening the door to the creation of new products, services, markets, and revenue streams. According to research projections, mobile commerce will cross $30 billion by end of 2016 growing at 40% compound rate at U.S. only. Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all ecommerce activity.

Mobile commerce is gaining increasing acceptance. The need for mobility is a primary driving force behind mobile banking, mobile entertainment and mobile marketing, and is supported by an ever increasing convergence of computers and mobile telecommunication devices. So this paper is a descriptive study for the overall picture of mobile commerce and its features, opportunities, success factors and challenges and its applicability in Egypt.

INTRODUCTION

M
-commerce is sometimes referred to as “mobile e-commerce because its transactions are basically electronic transactions, conducted using a mobile terminal and a wireless network. Mobile terminals include all portable devices such as mobile telephones and PDAs, as well as devices “mounted in the vehicles that are capable of…...

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