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Minuteclinic

In: Business and Management

Submitted By decker24
Words 562
Pages 3
Jones International University
Assignment 4.3
BBA 304
Dr. Ina-Ann Freeman
By
Jason Decker
3/9/2013

Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?
MinuteClinic can offer different promotion strategies. In the tangible cues, we can find the educational materials, invoices are like a plus to make more tangible the service given that is to improve the customer’s health also the televisions, coloring books can enter within this category. The personal information sources in this case are the doctors that are the same responsible for the attendance of the customers. MinuteClinic foster a strong business image by showing true concern when the emergency of Minnesota appeared and found a solution of the issue helping the children and adults with the flu. Finally, the post purchase communication of MinuteClinic was clear when Harris interactive poll reported during the 2006 in which the customers were satisfied in more than an 80% with the quality, the cost and the convenience of the service given. (MinuteClinic Case Study)
Are MinuteClinic’s services customized or standardized for patients? Do they incorporate any elements of mass customization?
The services provided by MinuteClinic are not neither customized nor standardized because each patient does not have the same illness but the MinuteClinic is equipped to treat each patient. There are some viruses that are common in every person so MinuteClinic can do mass customization with the vaccines using the technology to deliver a customized service.
In what way did MinuteClinic demonstrate reliability and responsiveness during the flu outbreak in Minnesota? How did it impress customers with tangible physical evidence that the clinics cared about of them?
When the flu attacked Minnesota, MinuteClinic employed additional staff and administrated more than 300 shots a day, but only in eight locations to have a better inventory control. MinuteClinic served the customers at very affordable prices, also cared for them while waiting for the shots. MinuteClinic decided to implement innovative steps such as children areas to make easy to families to wait in the lines, they added television, toys and coloring books, creating a community building environment, with this decisions the customers felt impress and began thinking that MinuteClinic cared about them.
How important has MinuteClinic’s place (distribution) strategy been to the company’s success? Which elements does MinuteClinic focus on with its marketing mix? Why?
The place (distribution) has been of vital importance for MinuteClinic’s huge success because with this strategy they make available their products when and where the customer’s needs them. They are used to provide a fast, convenient and low cost health service for the customers, whenever they need it by having nearly 500 clinic’s over the U.S. MinuteClinic focuses on the place and product strategy. The first one is explained above, the other one in characterized for being excellent, fast and without mistakes. MinuteClinic’s service has a good reputation and is also well-known because it meets all the needs the customers have and in a very short time and distance.

Works Cited minuteclinic. (n.d.). Retrieved 03 09, 2013, from www.minuteclinic.com: http://www.minuteclinic.com/
MinuteClinic Case Study. (n.d.). Retrieved 03 09, 2013, from college.cengage.com: http://college.cengage.com/coursemate/marketing/lamb_9781111964252/student/chapter_cases/mktg6_onlinecase_ch12_se.pdf…...

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