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Medisys

In: Business and Management

Submitted By cddellaporta
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Chad DellaPorta | MGE
MKT 3640 | Professor Morton
April 10th, 2015

MediSys Corp.: The IntensCare Product Development Team
Summary:
MediSys Corp. has a planned launch for their new technology, IntensCare, for August 2009. IntensCare personalizes intensive care units in hospitals and can also distribute patient information to staff. The company is investing $20.5 million on the product (most in company history) and the expected launch date is within the next six months. The IntensCare product development team, consisting of Valerie Merz, Jack Fogel, Dipesh Mukherjee, Bret O’Brien, Karen Baio, and Aaron Gerson, are facing issues due to company changes in team structure, time constraints, and software development outsourcing to India. Failure to address these major issues are lingering IntensCare’s product development team and may result in failure to meet the August deadline and also produce extreme capital loss based upon product investments.
Risk & Issues: The IntensCare project carries a lot of risk, monetary and not. This project requires a large amount of capital to be invested, and if fails, could potentially ruin the company’s reputation. One of the major issues seen within the team is communication (or lack thereof). MediSys team management was initially structured where employees specialized in one area.
In order to expedite the product development process, MediSys turned to a cross-functional team design and a parallel development process. The parallel development process placed department executives in a tough situation where they would have to give up control. In addition, there were initiatives among department heads to hold information to avoid criticism from others. There were concerns about creating a modular design between teams. Recommendations: Management must be able to put their priorities in line. While MediSys Corp. is…...

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