Free Essay

Medicatour

In: Business and Management

Submitted By ararita
Words 9489
Pages 38
| Medica tour Ltd | Business plan | | Zrinka Vrdoljak | 6/20/2012 |

Table of Content: 1. Executive summary 2 2.1. Objectives 2 2.2. Mission 2 2. Company summary 3 3.3. Company ownership 3 3.4. Industrial overview 3 3.5. Start-up summary 4 3.6.1. Start-up funding 4 3.6.2. Start-up requirement 4 3. Marketing analyse summary 5 4.6. Marketing segmentation 5 4.7. Competition 6 4.8.3. Competitors strengths 6 4.8.4. Competitors weakness 7 4.8. Closely related competitor 7 4. Strategy 8 5.9. SWOT analyse 8 5.10. Marketing mix 8 5.11. Sales strategy 9 5.12.5. Sales forecast 9 5.12. Milestones 10 5.13. Technology 10 5. Financial plan 12 6.14. Pro forma cash flow 12 6.15. Pro forma profit & loss 13 Appendix 15 Reference 18

1. Executive summary
The company Medica tours Ltd. was established for the performance of the organization of tourist visits for medical purposes. The main activity is providing services for travel, accommodation and activities related to health care. Services include: contact with selected health care organizations, organizing transport, accommodation and additional tourist activities. Their services exclusively performed in accordance with business partners such as dental clinics, medical clinics, clinics for cosmetic surgery, etc. The founder Zrinka Vrdoljak is also the acting CEO of the company. The company sees an opportunity in the great interest of tourists in Croatia. Croatia is currently one of the top destinations for travel organizations. Medical tourism market is at its very beginning and expecting rapid growth. Currently in the United Kingdom there is no agency that performs the same activity towards Croatia and this is the key idea for starting a business. Medical treatments which are not included in the basic health insurance service in the United Kingdom are extremely expensive and there is a considerable difference in price which will be a major marketing tool for attracting customers. Croatian doctors are renowned for their expertise and high level standards, and have world-recognized accreditation, which is a key factor in the selection of the service by the client.
The company has identified two target customer groups as middle class purchasing power and higher middle class purchasing power. Given that the company provides services in the organization for medical treatment in dental medicine, where it expects a great interest by old and younger generations of both men and women, cosmetic surgery is expected for a large percentage of the female population of younger age, and medical diagnostics is more expected to a higher percentage of the older population of both men and women.
Medica tour Ltd will provide a high level of service for an additional price with complete care for their clients before travel, during their stay, and treatment after travel, to be part of clients procedure and recovery and to provide additional service in future if necessary. 1.1. Objectives
Medica tour Ltd objectives for the first three years of operation include: 1. exceed customer expectations 2. achieve a stable and profitable business 3. achieve 30% share of the market of medical tourism in Croatia 4. enter the market of other countries in Western Europe

1.2. Mission
The mission of Medica tour Ltd. is to meet the highest standards of quality and service. Customer satisfaction is our top priority. Any medical treatment is easier to do with a bit of luxury which we provide.

1. Company summary
We chose the name of company Medica tour as a simple combination of medical and tourism to achieve immediately the indicated purpose for the company’s operations. The company provides services in organising travel to Croatia for medical purpose. The planed location is 17 Bouthflower Road, Clapham Junction. The location of the company is not the most important according to type of operations. All daily operations could mostly be made on-line through the company’s web site or by phone calls. The lack of not important location is used to save on operations costs.
Main service of organising travel is made of : * Organising transport by airplane from London, UK to Zagreb, Croatia with additional partner Croatia Airlines d.d. In service is included transport from airport to chosen hotel. * Accommodations in one of hotels what is options to choose by customer additional to price. Company offer two hotels with difference in package included in offer. * Variety of activities organised in associations with the Tourism agency of Zagreb
The purpose of the business allows the company to not to be restricted by season. Medical treatments can take place at any time of the year and being flexible can bring a better deal with business partners like cheaper flying tickets and discount on accommodation that can be used for a more competitive price.
Company has agreements to be signed with two dental clinics, one clinic for aesthetic surgery and one diagnostic laboratory, part of public hospital. In the future company is planning to achieve more deals with dental clinics and clinics for aesthetic surgery in different regions like coast side. 2.3. Company ownership
The company should operate as a travel agency, and currently there is no need for more than one employee who is also the founder and CEO. The founder is Zrinka Vrdoljak who is also CEO of the company. As an initial capital there is a plan to be a combination of several sources. Savings of founder, personal loan and bank loans. In the future, there is a plan for expansion and employment of more people especially for different markets. There is also the possibility of selling shares and dividing the company’s ownership in future. 2.4. Industry overview
Tourism is the most developed industries in Croatia. Revenue from tourism activities generate the largest share of GDP in. Croatia is currently in the top of the top destinations in the world and achieved constant growth in the number of visits. Number of foreign tourists in 2011 has increased by 4% compared to the year 2010.
Medical tourism is the oldest branch of tourism, practiced since Roman times when the wealthier citizens traveling to distant lands who were reputed for its healing spa.
In recent history, medical tourism has been neglected and are not exploited to its full capacity. Today, when the health system full of flaws and health has become the largest and most expensive investment cost, medical tourism has begun its rapid growth. Individuals seeking alternatives to high-quality and affordable treatment. Globalization, the ability to communicate via the Internet, rapid mobility enabled developers from around the world to provide their services to any patient under any requirement. It is also enabling the patient to have chosen a doctor, clinic, and the country where it wants to be treated.
Croatia is due to its geographical position and its natural beauty, an ideal market for the development of medical tourism. World-health organizations have already recognized the capacity of Croatia and Croatian doctors awarded to internationally recognized certificates. Croatian physicians can compete with their global counterparts in expertise and technology. Markets offer a wide and deep, of dental medicine, cosmetic surgery, diagnostic medicine, cardiovascular surgery, internal medicine, etc. 2.5. Start-up summary
Companies start-up costs are all equipment needed for one office with costs of marketing promotion, website development, insurance, legal consultations, deposit for office rent.
The office equipment will consist one computer, one laptop, telephone line, printer with photocopy and fax, installation of DSL.
The marketing costs are for the advert online (google and facebook), advert in free newspapers, brochures. Legal consultations and insurance will be large expense in start-up position. 2.6.1. Start-up funding Start-up expenses to fund | £ 5,200.00 | Start-up assets to fund | £ 30,000.00 | Total funding required | £ 35,200.00 | Non cash assets from start-up | £ 7,000.00 | Cash required from start-up | £ 28,200.00 | Total assets | £ 35,200.00 |

2.6.2. Start-up requirement

Insurance | £ 500.00 | Legal consultancy | £ 300.00 | Rent | £ 700.00 | Website development | £ 500.00 | Office equipment | £3,000.00 | Brochures | £ 200.00 | Total start-up expenses | £ 5,200.00 | 2. Marketing Analysis Summary
Tourist industry is one rapid growing industry. Globalisation and communication are the key factor for that rapid growth. People are more informed and it is extremely easy to reach any information’s through on-line services. Although the world is coming in second recession and crises are still hitting every segment of economy, interest for tourism is still in its growth stage.
According to current market situation, recession and purchasing power of buyers, tourism needs to have specific purpose. As purchasing power is dropping, costumers are more likely to give up on holiday and spend time and money on more useful purpose.
Medical tourism is the key for increasing touristic offer of country and to attract more customers. Lack of Croatia is to be in good geographical and political situation, soon one of equal member of European Union. Health care are with high European and world standard with recognised specialist. costs of medical treatments are adapted to the Croatian market, which has less purchasing power. For customers from Western Europe that is very convenient. From London is 2 hour flight, and from New York 6 hour, cost of treatments are 2 to 4 time cheaper. To fix smile, delete wrinkles or have complete diagnostic treatment in Croatia is easyer when you pack home with sun ten and smell of fresh sea salt from Adriatic sea on your skin. Enjoy Croatian beuty while you are taking care for your helth is main idea and tool to get a significant percentage of the market. 3.6. Marketing segmentation
Companies target customers are from two financial background: * Middle class * Upper middle class
The majority of potential customers are located in and around city of London about 70%, 10% is Liverpool and 15% Manchester, other 5% is customers from rest of England. For start company is based only on English market with attempting to extend on Ireland and Scotland in about 1 – 2 years.

Populations of costumers are divided in three groups: * Young and middle age women and man who will be more introduced to dental care. * Older man and women who will be more introduced with diagnostic medicine * Young an middle age woman who will be more introduced to aesthetic surgery
Marketing segmentation of company doesn’t affect the point that company want all groups of customers to be informed about all offers what can be provide. To get best results, company is planning to made resource on markets behaviour and costumer’s needs and habits according to getting better picture of markets depth and width.

3.7. Competition
The Company find herself in very good position according to her unique approach to business operation especially in way of organising and submitting several services in one product. Competition is divided in three groups: * Medical treatments in UK * Medical treatments in countries around Croatia * Agencies from Croatia who offer similar product

3.8.3. Competitors strength

* Medical treatment in UK is more available to larger number of population. There is easier approach and direct communication on market. Potential costumers don’t need to spend extra time in organising and traveling for its medical treatment. * Countries around Croatia have cheaper offers for some medical treatments and cheaper other activities. Some clinics in Hungary have branches in London where clients can go for firs examination and consultation. * Agencies in Croatia have les operations costs according to cheaper rent, utility bills and start-up costs as legal consultancy, insurance, etc.

3.8.4. Competitors weaknesses

* Medical treatment which is not included in basic health care is extremely expensive in UK. Most of population are not willing to pay extra for purpose what is not necessary. Current recession is pushing people to save more when is possible. * Some countries around Croatia don’t have developed truism as an industry on the same level as Croatia. Although they are offering medical tourism, they don’t have additional offers for other activities to attract more people. * Agencies in Croatia don’t have direct entry on UK market. All theirs marketing are based online as a website. They are missing on opportunities of direct advertising on street what can attract significant amount of customers.

3.8. Closely related competitor
The closest competitor to Medica tour Ltd is agency “Cro medical Network”. Company operate for more than two years and have significant number of business partners from top of Croatians clinics and private practice. They offering a variety of treatments and their market segmentation is extensive. For all advantage, they provide consultancy and help with choosing right clinic for each treatment but they don’t provide service in transport and accommodation. It is possible to get right information for all other customer need to be ready to organise on their own. That weakness is the strength for Medica tour Ltd, as better approach to costumers.

3. Strategy
Main strategy for Medical tour Ltd is providing complete service to costumer. To be one step in front from others and to use all opportunities what is offered on fast growing market of medical tourism. Main objective in its marketing and sales activity is to make the impression on prospective customers with high level of service compering with other providers on the same market. 4.9. SWOT analyse Strength: * Company is based on new technology and most of her operations are made thru internet providers what is leading tool for marketing. * Service offered is unique in approach as complete service from transport to accommodation and consultancy * Good quality of service for reasonable price * Working with one of best clinics in Croatia who are also accredited from world health care organisations | Weakness: * Company are basing her business on mostly borrowing capital * Dependence on business partners * Subjective approach since all operations are based on one person | Opportunities: * company is going to operate in high growing market * there is no company with same business idea in UK * Croatia is top destination for international tourist * Part of EU in next 12 months | Treats: * Changing political sphere in Croatia * World economy cries and second recession * Dropping of purchasing power of society * High interest rates on loans |

4.10. Marketing mix Product | Price | Place | Promotion | Unique product of services designed for needs of customers.Company is offering organising and providing travel to top destination in Croatia for medical treatments. | Price is made by calculations of costs for transport, accommodation and basic operating cost + additional extra activities.With calculating all cost made by traveling to Croatia for medical treatment, there is still big different with cost of concurrence treatments in UK | Location of service is in Croatia in capital Zagreb and on coast.Croatia is attractive touristic destination and costumers can enjoy their purpose of visit more than is offered in classical medical treatment in UK | Service is promoted as “get more for your health care for less with same and better quality of services!”“To fix smile, delete wrinkles or have complete diagnostic treatment in Croatia is easier when you pack home with sun ten and smell of fresh sea salt from Adriatic sea on your skin.” |

4.11. Sales strategy
The sale strategy is to define long term relationship with costumers. It’s a major need to define a preferred group of costumers and build strategy around them. Those groups will be defined by marketing/sale resource.
The service planed is designed as unique combination of several services in one. Even purpose of travel for medical treatment, Company want to offer high standard service with touch of luxury according to transport, accommodation and additional activities what can be offered in specific area where treatment should take a placement. For instant, around Zagreb where is majority of companies operations, costumers will be offered with visiting national park Plitvice or trip to historical town Varazdin and Samobor.
The company is planning to offer accommodation in two different hotels depending on price what costumers are willing to pay. Both hotels are in centre of Zagreb and close to most of clinics. Hotel Sheraton is well known worldwide chain of four stars hotels. Other hotel “Meridian” is smaller charming three star hotel run by family business. Transport from London to final destination is going to be organised in associations with Croatian national airline company Croatia airlines d.d.. Transport includes airplane ticket and transport with mini bus from airport to chosen hotel.
Method for contacting customers will be chosen according to marketing/sale research. Company will use web-based communication, direct mail, brochures. In next three years, sale will be extended to other Western Europe countries as Germany, France and Italy.
The sale is not limited seasonally what make more space for discounts in autumn and winter months. Company is planning to use discounts from Transport Company and accommodations. 4.12.5. Sale forecast
1 Year plan Place/Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | Total | London | 0 | 0 | 0 | 10 | 20 | 30 | 35 | 40 | 45 | 50 | 55 | 30 | 315 | Manchester | 0 | 0 | 0 | 3 | 5 | 7 | 9 | 10 | 15 | 20 | 25 | 12 | 106 | Liverpool | 0 | 0 | 0 | 1 | 3 | 5 | 6 | 8 | 10 | 15 | 20 | 8 | 76 | Others | 0 | 0 | 0 | 0 | 0 | 2 | 4 | 4 | 6 | 10 | 10 | 5 | 41 | Total | 0 | 0 | 0 | 14 | 28 | 44 | 54 | 62 | 76 | 95 | 110 | 55 | 538 |

Price of one (5 day) packet is £520 * Cost of airplane ticket + cost of accommodation + travel insurance + activities
£100 + £250 + £10 + £20 = £380

* Basic business costs daily
£3200 monthly / 30 days =£106 daily

* Price of one packet
£520 - £380 -£106 = £34 profit
3 Years plan Sales | Year 1 | Year 2 | Year 3 | London | 163800 | 245440 | 368160 | Manchester | 55120 | 82680 | 123760 | Liverpool | 39520 | 59280 | 88920 | Others | 21320 | 31720 | 47320 | Total Sale | 279760 | 419120 | 628160 | Direct cost of sale | Year 1 | Year 2 | Year 3 | London | 153090 | 229392 | 344088 | Manchester | 51516 | 77274 | 115668 | Liverpool | 36936 | 55404 | 83106 | Others | 19926 | 29646 | 44226 | Subtotal Direct Cost of sales | 261468 | 391716 | 587088 |
In GBP

4.12. Milestones Milestone | Start Date | End Date | Budget | Business Plan completion | 1/1/2013 | 15/1/2013 | £0 | Office Set-up | 1/1/2013 | 1/2/2013 | £5200 | Marketing planning and action | 1/2/2013 | 1/4/2013 | £10000 | Completion of first packet | 1/4/2013 | 30/4/2013 | £486 | Completion of 50 packet | 1/4/2013 | 30/6/2013 | £24300 | Total | | | £39986 |

* For start-up Company have several plans to complete in first 3 months and in that period there is not any sale expected. * Business plan will be made by Funder Zrinka Vrdoljak and there is not required any costs * Office set-up should be organised in not more than 15 days * Marketing planning and action are planned to be organised in first three months * Completion of first and sum of 50 packets are simply calculated with basic costs.

4.13. Technology
Technology is important part of company’s business plan. According to type of business and marketing approach it is very important to have good equipment. Company decided to buy one Apple Mac computer and one Apple Mac laptop. To maintain with daily operations, company is going to have two phone lines and one printer with photocopy and fax. To require all standards, company is going to invest in security system.
Main operations are going to be maintained on-line. Good website is all the tools what company is going to use for her main purpose. Company is planning to web developers to create effective and high standard website.

4. Financial plan

5.14. Pro Forma Cash Flow | Year 1 | Year 2 | Year 3 | Cash Received | | | | Cash Sales | 279760 | 419120 | 628160 | Subtotal Cash from Operations | 279760 | 419120 | 628160 | New current borrowing | 0 | 0 | 0 | New Long-term Liabilities | 0 | 0 | 0 | Sales of other current assets | 0 | 0 | 0 | Sales of Long-term Assets | 0 | 0 | 0 | Subtotal Cash Received | 279760 | 419120 | 628160 | Expenditures | Year 1 | Year 2 | Year 3 | Cash Spending | 223008 | 353256 | 548628 | Bill Payments | 38460 | 38460 | 38460 | Subtotal spent on operations | 261468 | 391716 | 587088 | Principal repayment of current borrowing | 0 | 0 | 0 | Other liabilities of principal repayment | 0 | 0 | 0 | Purchase other current assets | 0 | 0 | 0 | Purchase long-term assets | 0 | 0 | 0 | Dividends | 0 | 0 | 0 | Subtotal cash spent | 261468 | 391716 | 587088 | Net cash flow | 18292 | 27404 | 41072 | | | | |

5.15. Pro forma profit & loss | Year 1 | Year 2 | Year 3 | Sales | 279760 | 419120 | 628160 | Direct cost of Sales | 204440 | 306660 | 459990 | Other | 0 | 0 | 0 | Total Cost of Sales | 204440 | 306660 | 459990 | Gross Margin | 75320 | 112460 | 168170 | Gross Margin % | 27% | 27% | 27% | Expenses | | | | Payroll | 21600 | 21600 | 21600 | Mortgage | 8400 | 8400 | 8400 | Utilities | 1260 | 1260 | 1260 | Marketing and sales | 10000 | 10000 | 10000 | Payroll taxes | 7200 | 7200 | 7200 | Other | 0 | 0 | 0 | Total operating expenses | 26860 | 64000 | 119710 | Profit before interest and taxes | 26860 | 64000 | 119710 | VAT | 6446 | 15360 | 28730 | Net Profit | 20414 | 48640 | 90980 | Net Profit/Sales | 7.5% | 10% | 20% |

Policlinic Fiziodent www.fiziodent.hr We want to give you and insight into the latest developments in dentistry and innovations in the treatment which we continuously apply in our daily clinical work. Polyclinic Fiziodent has been in business since 2003. It is located in Zagreb, on 17 Kresimir Square.
Our business is based on a multidisciplinary approach to treatment; therefore we offer numerous services in various fields of dentistry. In addition to cosmetic dentistry and endodontic (dental restoration and root canal treatment), prosthodontics, oral surgery, implantology and periodontology, special emphasis is on orthodontics, a specialist discipline guided by the expertise and extensive experience of our orthodontics specialist Karlo Sudarević, DDS.
Our expert team actively monitors innovative methods of therapy, particularly the implementation of sophisticated materials that meet high functional and aesthetic criteria which are the priority for dental patients today. We continuously improve our knowledge by monitoring scientific discoveries and advances in technology in order to provide you a pleasant stay in our polyclinic.
We take an individual approach to each patient. After taking medical history and making a thorough clinical and diagnostic examination, we create a treatment plan which respects your needs and desires. A dental laboratory is a part of the clinic and it allows us to quickly and efficiently provide best service using adequate apparatus and instruments.
Due to the fast pace of life, we pay less attention to important things and teeth are one of them. So let us do the work, we will give your teeth the attention they require. (Karlo Sudarevic, DDS)

Policlinic Fiziodent www.fiziodent.hr We want to give you and insight into the latest developments in dentistry and innovations in the treatment which we continuously apply in our daily clinical work. Polyclinic Fiziodent has been in business since 2003. It is located in Zagreb, on 17 Kresimir Square.
Our business is based on a multidisciplinary approach to treatment; therefore we offer numerous services in various fields of dentistry. In addition to cosmetic dentistry and endodontic (dental restoration and root canal treatment), prosthodontics, oral surgery, implantology and periodontology, special emphasis is on orthodontics, a specialist discipline guided by the expertise and extensive experience of our orthodontics specialist Karlo Sudarević, DDS.
Our expert team actively monitors innovative methods of therapy, particularly the implementation of sophisticated materials that meet high functional and aesthetic criteria which are the priority for dental patients today. We continuously improve our knowledge by monitoring scientific discoveries and advances in technology in order to provide you a pleasant stay in our polyclinic.
We take an individual approach to each patient. After taking medical history and making a thorough clinical and diagnostic examination, we create a treatment plan which respects your needs and desires. A dental laboratory is a part of the clinic and it allows us to quickly and efficiently provide best service using adequate apparatus and instruments.
Due to the fast pace of life, we pay less attention to important things and teeth are one of them. So let us do the work, we will give your teeth the attention they require. (Karlo Sudarevic, DDS)
Appendix:

Bonifarm clinic www.bonifarm.hr Welcome to medical-biochemical laboratory Bonifarm clinic. The quality of laboratory confirmed the implementation of daily quality control and participation in legislative mandatory external quality control work in Croatia by the Croatian Society of Medical Biochemists (HDMB). Policlinic Bonifarm also subject to international control of the quality of the Deutsche Gesellschaft für Chemie und Klinische Laboratoriumsmedizin (DGKL). Participation in all programs of quality control work is confirmed by certificates.
Desired results of your search will be in a short period of time with great accuracy, without ordering and waiting.
On your first visit, we introduce you to our computer system and keep records of all examinations conducted by us.
The results of most search are available the same day. At your request, you are unable to send mail, fax and e-mail.
Top quality service and satisfaction and a smile on your face are the main parameters of the success of medical-biochemical laboratories Bonifarm clinic. (Jelena Vrdoljak Gudasic, MD Medical Biochem.)

Bonifarm clinic www.bonifarm.hr Welcome to medical-biochemical laboratory Bonifarm clinic. The quality of laboratory confirmed the implementation of daily quality control and participation in legislative mandatory external quality control work in Croatia by the Croatian Society of Medical Biochemists (HDMB). Policlinic Bonifarm also subject to international control of the quality of the Deutsche Gesellschaft für Chemie und Klinische Laboratoriumsmedizin (DGKL). Participation in all programs of quality control work is confirmed by certificates.
Desired results of your search will be in a short period of time with great accuracy, without ordering and waiting.
On your first visit, we introduce you to our computer system and keep records of all examinations conducted by us.
The results of most search are available the same day. At your request, you are unable to send mail, fax and e-mail.
Top quality service and satisfaction and a smile on your face are the main parameters of the success of medical-biochemical laboratories Bonifarm clinic. (Jelena Vrdoljak Gudasic, MD Medical Biochem.)

Policlinic Sinteza www.sinteza.hr After a considerable time of building a career abroad, my long-standing wish to establish a private polyclinic in Zagreb, Croatia, has finally come true. In partnership with my husband, Professor Mislav Gjurić, MD, PhD, and Mr. Branko Tomašić, our clinic has opened its doors to patients who will have the privilege not only to be treated by top physicians and with state-of-the-art equipment, but also to enjoy a multidisciplinary approach. Our aim is to offer our patients a continuous health service in selected specialties and areas of medicine, with the help of our team of outstanding Croatian specialists who work closely together on various diagnostic, conservative, or surgical treatments. Our patients deserve the best, and therefore we take great care to follow the most recent international developments in medical technology and education.
If you wish to experience a new approach to your health problems, we invite you to meet our team of internationally renowned physicians and staff dedicated to patient-centred health care.
At our patient-friendly new premises, which meet the highest criteria for health care delivery, you will find state-of-the-art medical equipment for all the specialties we offer. We offer a wide range of diagnostic procedures, as well as a number of surgeries performed routinely at our day clinic, mainly by minimally invasive procedures, ensuring fast recovery.
In accordance with its name, the SINTEZA health centre cultivates a holistic approach to the patient, also comprising alternative treatment options. (Jeannette Gjurić, MD, Manager)

Policlinic Sinteza www.sinteza.hr After a considerable time of building a career abroad, my long-standing wish to establish a private polyclinic in Zagreb, Croatia, has finally come true. In partnership with my husband, Professor Mislav Gjurić, MD, PhD, and Mr. Branko Tomašić, our clinic has opened its doors to patients who will have the privilege not only to be treated by top physicians and with state-of-the-art equipment, but also to enjoy a multidisciplinary approach. Our aim is to offer our patients a continuous health service in selected specialties and areas of medicine, with the help of our team of outstanding Croatian specialists who work closely together on various diagnostic, conservative, or surgical treatments. Our patients deserve the best, and therefore we take great care to follow the most recent international developments in medical technology and education.
If you wish to experience a new approach to your health problems, we invite you to meet our team of internationally renowned physicians and staff dedicated to patient-centred health care.
At our patient-friendly new premises, which meet the highest criteria for health care delivery, you will find state-of-the-art medical equipment for all the specialties we offer. We offer a wide range of diagnostic procedures, as well as a number of surgeries performed routinely at our day clinic, mainly by minimally invasive procedures, ensuring fast recovery.
In accordance with its name, the SINTEZA health centre cultivates a holistic approach to the patient, also comprising alternative treatment options. (Jeannette Gjurić, MD, Manager)

Refference:

1. www.tianz.org.nz/main/ryan-sanders/
Ryan Sanders - PATA Young Tourism Entrepreneur
Sign up for RSS feeds
Ryan Sanders had no experience in tourism but that didn’t stop him from following his dream and creating Haka Tours, an adrenaline fuelled adventure tour business with a focus on small groups, personalised service and jam-packed itineraries.

The winner of the 2010 PATA Young Tourism Entrepreneur Award in the 2010 Tourism Industry Awards, Ryan started developing the business plan for Haka Tours while working in the UK. He’d originally wanted to be a professional rugby player, but when injury put paid to that he took on a corporate job.

However at the back of his mind was a dream which wouldn’t go away, of returning home to New Zealand to start an adventure tour company highlighting his favourite locations and activities.

“I developed a comprehensive business plan and competitive analysis with the initial thought that I would find the business model unfeasible and could finally let the dream go. However, as the plan progressed I identified a gap in the market that I could fill.”

After 18 months of planning, Haka Tours launched in mid-2007. A full-time tour manager was hired while Ryan managed the back-end of the company from the UK, returning to New Zealand the following year when he had the confidence to leave his well-paid corporate job.

Based out of Christchurch, Haka Tours focuses on affordable, flexible and action packed adventure experiences and snow tours throughout New Zealand. Customers can pre-book a range of activities and upgrade options online to customise their tour.

Social media and video marketing campaigns are used to cost-effectively market the business internationally. To launch in the UK Ryan used social media website YouTube, conducting a UK wide search for “Britain’s Craziest Student” via online video entries. The prize was two tours and return flights from the UK.

“We toured UK universities and videotaped live entries while collating an extensive database. The competition generated good media coverage and resulted in our strong entry into the UK market and 50% of bookings in the first six months of business.”

Haka Tours now employs eight staff with annual turnover in excess of $1 million. Earlier this year Ryan purchased “Haka Lodge”, a 10 bedroom lodge in Christchurch, the first of several he plans to open across New Zealand.

www.hakatours.com
As the winner of the 2010 PATA Young Tourism Entrepreneur Award, Ryan received a grant of $3000 towards his career development and free entry to an ATTTO training programme. 2. www.tianz.org.nz/main/ryan-sanders/
Ryan Sanders - PATA Young Tourism Entrepreneur
Sign up for RSS feeds
Ryan Sanders had no experience in tourism but that didn’t stop him from following his dream and creating Haka Tours, an adrenaline fuelled adventure tour business with a focus on small groups, personalised service and jam-packed itineraries.

The winner of the 2010 PATA Young Tourism Entrepreneur Award in the 2010 Tourism Industry Awards, Ryan started developing the business plan for Haka Tours while working in the UK. He’d originally wanted to be a professional rugby player, but when injury put paid to that he took on a corporate job.

However at the back of his mind was a dream which wouldn’t go away, of returning home to New Zealand to start an adventure tour company highlighting his favourite locations and activities.

“I developed a comprehensive business plan and competitive analysis with the initial thought that I would find the business model unfeasible and could finally let the dream go. However, as the plan progressed I identified a gap in the market that I could fill.”

After 18 months of planning, Haka Tours launched in mid-2007. A full-time tour manager was hired while Ryan managed the back-end of the company from the UK, returning to New Zealand the following year when he had the confidence to leave his well-paid corporate job.

Based out of Christchurch, Haka Tours focuses on affordable, flexible and action packed adventure experiences and snow tours throughout New Zealand. Customers can pre-book a range of activities and upgrade options online to customise their tour.

Social media and video marketing campaigns are used to cost-effectively market the business internationally. To launch in the UK Ryan used social media website YouTube, conducting a UK wide search for “Britain’s Craziest Student” via online video entries. The prize was two tours and return flights from the UK.

“We toured UK universities and videotaped live entries while collating an extensive database. The competition generated good media coverage and resulted in our strong entry into the UK market and 50% of bookings in the first six months of business.”

Haka Tours now employs eight staff with annual turnover in excess of $1 million. Earlier this year Ryan purchased “Haka Lodge”, a 10 bedroom lodge in Christchurch, the first of several he plans to open across New Zealand.

www.hakatours.com
As the winner of the 2010 PATA Young Tourism Entrepreneur Award, Ryan received a grant of $3000 towards his career development and free entry to an ATTTO training programme.

2. http://www.youngentrepreneur.com/blog/a-not-so-nutty-idea/
Justin Gold

When Justin Gold first moved to Boulder, Colo., to ski, bike and decide what he wanted to be when he grew up, he did what most underemployed twentysomethings do: He found roommates. And they did what most roommates do: They took his stuff without asking.

That stuff included Gold's homemade almond butter, which he relied on to increase his protein consumption before long bike rides. Eventually, tired of his roommates' pilfering ways, Gold scrawled his name on his nut-butter containers.

But today Gold is grateful to those former roomies, because Justin's--yes, he still puts his name on every jar--brought in $11 million last year, with a loyal customer base, national distribution and plans for expansion.

Gold started researching how to launch a natural and organic foods business in 2002. He wrote a business plan and scoured his contacts to find a commercial kitchen to borrow, ultimately driving the hour from Boulder to Denver late at night to use a kitchen there. He worked at outdoor-gear retailer REI during the day and delivered his products on weekends.

The first Justin's items were natural peanut and almond butters packaged in jars. The line was successful, but the category was crowded, offering limited potential for growth. In 2006, Gold got an idea from the goo packs, gels and other squeezable energy boosts sold at REI. "I did not want a sugar gel; I wanted a protein pack," he says. "With squeeze packs we could dictate prices and we could sell them everywhere." He raised cash from friends and family, threw in his own life savings and bought a squeeze-pack machine. Soon Whole Foods Market began stocking Gold's squeezable, single-serve nut-butter packs in its stores. But instead of placing them near the other nut butters, the packs were mixed into the energy-bar section. And they failed.

"It has made our team members an army of people who care about the product."
--Tom Rich, Whole Foods Market
Luckily, Gold's company had developed good relationships with retailers, thanks to years of doing demos and undertaking other brand-building initiatives, not to mention handling its own restocking--all of which earned Justin's products another chance.

"They built really good relationships with team members," says Tom Rich, Rocky Mountain grocery coordinator for Whole Foods Market. "[Gold] has great people working for him. They connect with customers; they are focused and present when they do sampling. It has made our team members an army of people who care about the product."

The second time around, Justin's single-serve packs were placed in the peanut-butter aisle. "Two things happened," Gold says. "Consumers knew what it was. In the energy-bar aisle they said, ‘What the hell is it?' And for the consumer who never tried almond butter before, they could try it for 99 cents. And then they would come back and buy a $10 jar. They ended up spending more money."

Justin's turned a profit in 2008. A year later, after REI decided to stock his nut-butter packs, Gold quit his retail job. Next, he raised $1 million from angel investors and expanded again.
2. http://www.youngentrepreneur.com/blog/a-not-so-nutty-idea/
Justin Gold

When Justin Gold first moved to Boulder, Colo., to ski, bike and decide what he wanted to be when he grew up, he did what most underemployed twentysomethings do: He found roommates. And they did what most roommates do: They took his stuff without asking.

That stuff included Gold's homemade almond butter, which he relied on to increase his protein consumption before long bike rides. Eventually, tired of his roommates' pilfering ways, Gold scrawled his name on his nut-butter containers.

But today Gold is grateful to those former roomies, because Justin's--yes, he still puts his name on every jar--brought in $11 million last year, with a loyal customer base, national distribution and plans for expansion.

Gold started researching how to launch a natural and organic foods business in 2002. He wrote a business plan and scoured his contacts to find a commercial kitchen to borrow, ultimately driving the hour from Boulder to Denver late at night to use a kitchen there. He worked at outdoor-gear retailer REI during the day and delivered his products on weekends.

The first Justin's items were natural peanut and almond butters packaged in jars. The line was successful, but the category was crowded, offering limited potential for growth. In 2006, Gold got an idea from the goo packs, gels and other squeezable energy boosts sold at REI. "I did not want a sugar gel; I wanted a protein pack," he says. "With squeeze packs we could dictate prices and we could sell them everywhere." He raised cash from friends and family, threw in his own life savings and bought a squeeze-pack machine. Soon Whole Foods Market began stocking Gold's squeezable, single-serve nut-butter packs in its stores. But instead of placing them near the other nut butters, the packs were mixed into the energy-bar section. And they failed.

"It has made our team members an army of people who care about the product."
--Tom Rich, Whole Foods Market
Luckily, Gold's company had developed good relationships with retailers, thanks to years of doing demos and undertaking other brand-building initiatives, not to mention handling its own restocking--all of which earned Justin's products another chance.

"They built really good relationships with team members," says Tom Rich, Rocky Mountain grocery coordinator for Whole Foods Market. "[Gold] has great people working for him. They connect with customers; they are focused and present when they do sampling. It has made our team members an army of people who care about the product."

The second time around, Justin's single-serve packs were placed in the peanut-butter aisle. "Two things happened," Gold says. "Consumers knew what it was. In the energy-bar aisle they said, ‘What the hell is it?' And for the consumer who never tried almond butter before, they could try it for 99 cents. And then they would come back and buy a $10 jar. They ended up spending more money."

Justin's turned a profit in 2008. A year later, after REI decided to stock his nut-butter packs, Gold quit his retail job. Next, he raised $1 million from angel investors and expanded again.

3. http://www.youngentrepreneur.com/blog/the-startup-success-story-behind-the-band-of-the-day-app/

Kishi Bashi like all independent artists, rock musician K Ishibashi–who goes by the name Kishi Bashi as a solo performer–was eager to boost his profile. At the end of last year, he agreed to be featured on Band of the Day, a new music-discovery app that each day showcases one act, with full-length song streams, photos, original interviews and biographies, all on a slick calendar interface. For two weeks after Kishi Bashi was featured in December, there was a spike in new fans on his Facebook page and Twitter feed.

“It was a strong promotion that definitely helped grow awareness for my music,” Ishibashi says, noting that a producer reached out to him because of it. Since then, he has secured the money he needed to release an album and has landed a gig touring with popular music acts Of Montreal and The Barr Brothers. “If you gain a handful of fans from Band of the Day and then another handful of fans from blog postings, before you know it, you have a legitimate following on the internet,” he says.

Four months after its September 2011 release, Band of the Day surpassed 500,000 downloads. It was the runner-up for Apple’s App of the Year in 2011 (behind Instagram).
Kiran Bellubbi, co-founder and CEO of 955 Dreams, the Mountain View, Calif., company behind Band of the Day, is a mobile-computing guru who helped develop the very first handheld computer in India and early apps for the Palm. He founded 955 Dreams in 2010 to tackle the look and performance of the entire mobile experience.

“Band of the Day is the world’s first daily music magazine native to iOS,” he says, meaning the app was built from the ground up to be feature-rich and aesthetically pleasing on a mobile display. At less than 20 MB, it downloads easily over a 3G network. (Mobile versions of print magazines can be upward of 200 MB.)

mobile devices can change the world … and we are on the cusp of something huge.”
3. http://www.youngentrepreneur.com/blog/the-startup-success-story-behind-the-band-of-the-day-app/

Kishi Bashi like all independent artists, rock musician K Ishibashi–who goes by the name Kishi Bashi as a solo performer–was eager to boost his profile. At the end of last year, he agreed to be featured on Band of the Day, a new music-discovery app that each day showcases one act, with full-length song streams, photos, original interviews and biographies, all on a slick calendar interface. For two weeks after Kishi Bashi was featured in December, there was a spike in new fans on his Facebook page and Twitter feed.

“It was a strong promotion that definitely helped grow awareness for my music,” Ishibashi says, noting that a producer reached out to him because of it. Since then, he has secured the money he needed to release an album and has landed a gig touring with popular music acts Of Montreal and The Barr Brothers. “If you gain a handful of fans from Band of the Day and then another handful of fans from blog postings, before you know it, you have a legitimate following on the internet,” he says.

Four months after its September 2011 release, Band of the Day surpassed 500,000 downloads. It was the runner-up for Apple’s App of the Year in 2011 (behind Instagram).
Kiran Bellubbi, co-founder and CEO of 955 Dreams, the Mountain View, Calif., company behind Band of the Day, is a mobile-computing guru who helped develop the very first handheld computer in India and early apps for the Palm. He founded 955 Dreams in 2010 to tackle the look and performance of the entire mobile experience.

“Band of the Day is the world’s first daily music magazine native to iOS,” he says, meaning the app was built from the ground up to be feature-rich and aesthetically pleasing on a mobile display. At less than 20 MB, it downloads easily over a 3G network. (Mobile versions of print magazines can be upward of 200 MB.)

mobile devices can change the world … and we are on the cusp of something huge.”

4. http://www.youngentrepreneur.com/blog/tristan-walker-on-life-after-foursquare/
Tristan Valker

Few have managed to make a name for themselves in the quick-paced world of startups better than Tristan Walker.

Not only did the 27-year-old former Wall Street oil-futures trader land an internship at Twitter after working his connections, a few personal emails to the founders of Foursquare Dennis Crowley and Naveen Selvadurai led him to a job as the mobile check-in app’s director of business development. That site just yesterday launched a major overhaul — focusing more on recommendations and location information than points and badges.

But Walker is leaving it all behind. Later this month, he’ll take on the new role of entrepreneur-in-residence at the fabled venture-capital firm Andreessen Horowitz, which has invested in companies the likes of Zynga, Jawbone and Airbnb. He wants to parlay this latest post into his own company.

5. http://www.youngentrepreneur.com/blog/tristan-walker-on-life-after-foursquare/
Tristan Valker

Few have managed to make a name for themselves in the quick-paced world of startups better than Tristan Walker.

Not only did the 27-year-old former Wall Street oil-futures trader land an internship at Twitter after working his connections, a few personal emails to the founders of Foursquare Dennis Crowley and Naveen Selvadurai led him to a job as the mobile check-in app’s director of business development. That site just yesterday launched a major overhaul — focusing more on recommendations and location information than points and badges.

But Walker is leaving it all behind. Later this month, he’ll take on the new role of entrepreneur-in-residence at the fabled venture-capital firm Andreessen Horowitz, which has invested in companies the likes of Zynga, Jawbone and Airbnb. He wants to parlay this latest post into his own company.

5. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Josh Buckley (MinoMonsters )
Josh Buckley is the CEO and founder of MinoMonsters, a Pokemon type game where you can battle and trade pet monsters. Josh is the youngest CEO to have raised funding from investment giant Andreessen Horowitz at 19 years of age.
The Kent born youngster sold his first company at the age of 15. He created ‘Menewsha’ a community where users create whimsical avatars and interact online for fun. He sold this for a six figures sum while still in school.
He then moved to Silicon Valley & participated in Y Combinator to help take his company to the next level and take on Pokemon brand. His USP is it is a game for iOS where Pokemon is not available.
Expect to be hearing more of this young CEO as he ventures into the mobile gaming space with no fear.
5. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Josh Buckley (MinoMonsters )
Josh Buckley is the CEO and founder of MinoMonsters, a Pokemon type game where you can battle and trade pet monsters. Josh is the youngest CEO to have raised funding from investment giant Andreessen Horowitz at 19 years of age.
The Kent born youngster sold his first company at the age of 15. He created ‘Menewsha’ a community where users create whimsical avatars and interact online for fun. He sold this for a six figures sum while still in school.
He then moved to Silicon Valley & participated in Y Combinator to help take his company to the next level and take on Pokemon brand. His USP is it is a game for iOS where Pokemon is not available.
Expect to be hearing more of this young CEO as he ventures into the mobile gaming space with no fear.

6. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Maria Constantinescu (Slick Flick )
Maria Constantinescu is the founder of SlickFlick, which allows you to create storyboards on the iPhone using your photos. An ex lawyer Maria left law to start Curious Quests and the Slick Flick app.
Maria is trying to take creativity to the masses and has been get the app out into the film industry and creative industries to get support and name out amongst a sector which will find it used by most. Being based in the heart of Shoreditch she is surrounded by creatives in every direction which should serve her well.
Having secured an association with Apsmart, they have a great partner which can help them continue to improve the app and add weight to their proposal when they go for funding.

7. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Michael Korn (KwickScreen )
Michael Korn is the founder of KwickScreen, a portable, retractable, room divider which provides isolation or privacy solutions. Initially the design was meant to be used in hospitals to act as a privacy barrier between patients and it was perfect for this. It’s small size and easy and quick set up was perfect for the hospital environment.
Michael has now seen the product, which took 4 years of design iterations to get it ready for release, enter new markets and is being used in universities, exhibitions, offices etc…
It is a well thought out design and the ideas has already received recognition. Michael was named Shell LiveWIRE Young Entrepreneur of the Year 2011.
Look out for KwickScreens popping up near you in 2012.
6. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Maria Constantinescu (Slick Flick )
Maria Constantinescu is the founder of SlickFlick, which allows you to create storyboards on the iPhone using your photos. An ex lawyer Maria left law to start Curious Quests and the Slick Flick app.
Maria is trying to take creativity to the masses and has been get the app out into the film industry and creative industries to get support and name out amongst a sector which will find it used by most. Being based in the heart of Shoreditch she is surrounded by creatives in every direction which should serve her well.
Having secured an association with Apsmart, they have a great partner which can help them continue to improve the app and add weight to their proposal when they go for funding.

7. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Michael Korn (KwickScreen )
Michael Korn is the founder of KwickScreen, a portable, retractable, room divider which provides isolation or privacy solutions. Initially the design was meant to be used in hospitals to act as a privacy barrier between patients and it was perfect for this. It’s small size and easy and quick set up was perfect for the hospital environment.
Michael has now seen the product, which took 4 years of design iterations to get it ready for release, enter new markets and is being used in universities, exhibitions, offices etc…
It is a well thought out design and the ideas has already received recognition. Michael was named Shell LiveWIRE Young Entrepreneur of the Year 2011.
Look out for KwickScreens popping up near you in 2012.

8. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Kevin Flood and Mike Harty (Shopow )
Kevin & Mike started the company, a social shopping engine and community, straight out of university raising £830,000 in angel funding.
Founded in early 2010, it was launched in May 2011 and currently works directly with over 22,000 online retailers to help give them the most accurate price comparison.
Currently available in the US & UK they look to grow further in 2012 and with the social nature of the site and strong community it has the ingredients to rapidly accelerate growth as members share recommendations across there networks.
The company is expecting to surpass £3million in revenue in it’s first year has already seen it’s popularity abroad with 50% of revenues coming from overseas.
It has been dubbed the ‘Facebook of shopping’ & the two founders have already been named in Growing Business Young Guns.

9. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Chris Prescott and Daniel Noz (Fantasy Shopper )
Fantasy Shopper is a social shopping game, only launched in October 2011 and has already seen massive interest. Users spend fantasy currency to buy clothing & create a virtual wardrobe full of different outfits from over 300 real high street shops. It’s a bit like creating a wishlist but what’s great is you can then buy your virtual outfits from the real life stores.
It’s a fantastic idea that Chris dreamt up one night and has proved very popular to date. apparently it is very addictive and it shows. Within 2 weeks of launching, the platform was seeing a fantasy sale every 14 seconds.
One feature that brings users back for more is that every hour you gain more credits, so users login multiple times a day to collect their virtual paydays.
The fact that it is linked to your Facebook also helps increase awareness of it to your network and this social sharing will greatly help with it’s growth.
Chris has come up with a great idea and is described on the Fantasy Shopper site as “having all the traits of a mad inventor… i.e. he’s a little bit nuts!” Which is good right? Even better is he is backed up by Dan, the tech guy who ‘get’s stuff done’.
All this will help Chris & Daniel take Fantasy Shopper to the masses in the next year.
8. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Kevin Flood and Mike Harty (Shopow )
Kevin & Mike started the company, a social shopping engine and community, straight out of university raising £830,000 in angel funding.
Founded in early 2010, it was launched in May 2011 and currently works directly with over 22,000 online retailers to help give them the most accurate price comparison.
Currently available in the US & UK they look to grow further in 2012 and with the social nature of the site and strong community it has the ingredients to rapidly accelerate growth as members share recommendations across there networks.
The company is expecting to surpass £3million in revenue in it’s first year has already seen it’s popularity abroad with 50% of revenues coming from overseas.
It has been dubbed the ‘Facebook of shopping’ & the two founders have already been named in Growing Business Young Guns.

9. yourhiddenpotential.co.uk/.../top-20-young-entrepreneurs-to-watch
Chris Prescott and Daniel Noz (Fantasy Shopper )
Fantasy Shopper is a social shopping game, only launched in October 2011 and has already seen massive interest. Users spend fantasy currency to buy clothing & create a virtual wardrobe full of different outfits from over 300 real high street shops. It’s a bit like creating a wishlist but what’s great is you can then buy your virtual outfits from the real life stores.
It’s a fantastic idea that Chris dreamt up one night and has proved very popular to date. apparently it is very addictive and it shows. Within 2 weeks of launching, the platform was seeing a fantasy sale every 14 seconds.
One feature that brings users back for more is that every hour you gain more credits, so users login multiple times a day to collect their virtual paydays.
The fact that it is linked to your Facebook also helps increase awareness of it to your network and this social sharing will greatly help with it’s growth.
Chris has come up with a great idea and is described on the Fantasy Shopper site as “having all the traits of a mad inventor… i.e. he’s a little bit nuts!” Which is good right? Even better is he is backed up by Dan, the tech guy who ‘get’s stuff done’.
All this will help Chris & Daniel take Fantasy Shopper to the masses in the next year.…...

Similar Documents