Free Essay

Media Campaigns

In: Science

Submitted By loltho
Words 264
Pages 2
Media Campaigns is a form of health promotion by which mass media is used to deliver health promotion messages to target audiences. Media campaigns can be delivered in a variety of ways such as leaflets, TV advertisements, posters and product advertisements – being accessible in many ways.

Media campaigns can be extremely effective in that it is easy to access the information provided at any given time through a variety of media forms. The information provided can be from any part of the world and regard issues which need to be raised hence cause individuals to think differently in regards to their health, adapting a healthier health model. An example of this is Cowpe’s study on media campaigns through chip-pan fires. Two 50 second commercials were shown on television in ten different regions were the cause of the chip pan fires were demonstrated as well as the way of prevention.
The following year, three regions were again shown these commercials. The findings displayed those regions that the commercials made less of an impact on the regions that were shown the campaigns more times. These areas were overexposed to the campaign, reducing effectiveness. This shows that campaigns can become ineffective in that people may become desensitized to campaigns shown. The longer the campaign is shown on TV, the less effective it will be.

Overall, media campaigns is an effective way in promoting health and influencing a positive adaption of health behaviour – however this is only possible if there is no overexposure to the campaign as this can reduce the effectiveness due to possible disensitization.…...

Similar Documents

Free Essay

Web Campaign

...WEB CAMPAIGN Objectives: * Drive targeted traffic to the Facebook page and increase “Likes” of Social Magazine by 300 in a 6 month period. * Increase followers on Twitter * Develop customer relations through social media platforms like Twitter and Facebook * Establish the company in local search * Increase the customer database by 20% each week. Through the Web Campaign we aim to use the company’s Facebook page as a dominant source of information since the company’s website is currently under construction. Through this campaign, our aim is to spread awareness of the magazine, attract new readers, and keep current readers from switching over to other magazines. This will be done in the following ways: 1. Content Teasers Without giving away the whole story, social media sites offer publishers a chance to give readers a glimpse of what’s in their current issues, with the hopes of either redirecting readers to a web version of their print publication, or to a magazine stand to purchase a hard copy. Either way, headline glimpses are a great way to hook readers who might otherwise have missed a story in which they have interest. 2. Content Enhancement Since Social magazine does not offer digital versions of their print publications, social media sites let magazine publishers take advantage of the benefits of digital publishing and the large audiences who have become faithful social media users. Photo galleries, video sidebars and the many other......

Words: 1357 - Pages: 6

Premium Essay

Obama's Campaign

...In the 21th century, social media has become the new movement for presidential elections just as radio and television revolutionized the process in previous elections. The 2008 US election was no exception to the movement, going down in history as the social media election. The Obama campaign was a revolution dedicated to the utilization of social media to connect directly to the American public; their means of communication trigged a change that forever transformed the face of political campaigning. With the ability to communicate with supporters, they fully understood the potency of using social networking sites such as Twitter and Facebook. Through social media, they were able to mobilize and encourage supporters’ contribution in the campaign trial, with sites such as Social media also played a part in their fundraising, strategically using social networking sites, the main campaign website, e-mails, text messages, etc. to receive donations. Last but not least, they were able to fully take advantage of the traffic flow to sites such as YouTube and Google to advertise their campaign. Facebook, known as one of the most dominate social networking sites of today’s society with nearly 600 million users. According to ‘Me Media’ by Cassidy(2006,pp.50–59) In 2006 “ Facebook was used at over 2,000 United States colleges and was the seventh most popular site on the World Wide Web with respect to total page views”. It was no coincidence that one......

Words: 2102 - Pages: 9

Free Essay

Learning from Mass Media Campaigns

...Learning from Mass Media Campaigns for HIV/AIDS Prevention Reviews of mass media campaigns have a special interest for me. They demonstrate what can be done, and as importantly, what cannot be done, by relying on a 1P approach. I have talked about the 5% Solution before, and noted another review of mass media campaigns for changing health behaviors. This post focuses on the findings from a review of recent campaigns to prevent HIV/AIDS. What is interesting in this report are the comparisons it draws to reviews of earlier campaigns in this area as well as the current state of the art and science. The authors used seven principles to guide their analysis: (1) conducting formative research on and about the target audience; (2) using theory as a conceptual foundation; (3) segmenting one’s audience into meaningful subgroups; (4) using a message design approach that is targeted to the audience segment(s); (5) utilizing effective channels widely viewed by and persuasive with the target audience; (6) conducting process evaluation and ensuring high message exposure; and (7) using a sensitive outcome evaluation design that reduces threats to internal validity and allows causal inferences about campaign impact to be made. The question they explore is: to what extent have recent HIV/AIDS campaigns in the literature adhered to these principles? Noar et al (2009) began with a search of peer-reviewed articles appearing from late 1998 through October 2007. Mass media had to be a central or...

Words: 1155 - Pages: 5

Free Essay

Campaign Analysis

...Assignment II – Advertising campaign analysis “Chanel N˚5, Inevitable.” The Advertising campaign for Chanel N˚5, released on October 15th, 2012, had for the fist time a man as its spokes model: no more, no less than Brad Pitt. The choice created a lot of noise regarding the price of this commercial (around 7 million dollars just for Brad Pitt) in connection to its potential impact. It is a 35 seconds commercial that has Brad Pitt speaking in a poetic and sensual approach; he talks, in low pitch voice about journeys, plans and dreams as things that pass, but Chanel stays, wherever he goes, relating the product as his luck, his fate and his fortune. Target Audience Chanel N˚5 has a specific target audience. The perfume targets women starting from 30 years old. It is a high price product, from $70 to $300, depending on the size. It is a very classical product existing since 1920. This campaign tries to bring Chanel N˚5 as an inevitable product, giving the women targeted the feeling of being safe and stable wherever Chanel is. Not just about the journeys, the plans, but about the dreams - the present and the future. It plays with their psychological as it targets mainly the influential young-adults generation to start using it. Psychographically it targets the women with high educational level, the businesswomen and the classy lifestyle. Principles and Commandments The campaign message follows several principles and commandments. They don’t try to......

Words: 781 - Pages: 4

Free Essay

Political Campaigns

...Festivity of Political Campaigns Still Persist By Francel Salas Election from the word itself “elect” which means to choose or to vote a righteous person that will lead his country and his people with his intention of further boost the development of the country side. As a democratic country Philippines used to have its election. And now election 2013 is fast approaching, politicians are becoming very ostensible to the public due to their political campaigns that will convince our voters to vote for them. Different tactics and skims are evident to these aspiring politicians. Nowadays, vast number of banners and tarpaulins sponsored by prominent politicians are encircling the different municipalities and cities of the country that are obviously bespeaks of the upcoming election. Furthermore, even holiday seasons are also utilize for political purposes wherein last Christmas, some of the well-known politician candidates used to distribute “hamon”- definitely for their political intention. Also the “Feast of the Black Nazarene” last January 9, became an instrument for campaign, politicians gave free t-shirts to those devotee with the face of Black Nazarene in the front and the name of politician at the back. Additionally, television networks, radio stations, newspapers and even social media will be used as their medium to broadcast their propagandas. Political campaign would not be complete without the prepared speeches from the candidates with their smiling faces to the...

Words: 519 - Pages: 3

Free Essay

Marketing Campaign

...The Old Spice “Smell Like a Man, Man” Campaign In 2010 the “Smell like a Man, Man” campaign was born. Proctor & Gamble (Old Spice’s parent company) launched this brilliant campaign in the United States, to market their Red Zone After Hours body wash for men. The main objective of the campaign was starting a conversation between men and women about body wash. Essentially they wanted to get people talking about their brand and to generate enough interest to boost sales. In order to achieve this goal, P & G did their market research and realized that 60% of all body washes are purchased by women. In order to increase sales, Old Spice would first have to win over female shoppers. Old Spice then hired former football player, Isaiah Mustafa as the new face behind their brand. He was the perfect spokesperson- funny, manly, and oozing with sex appeal. With women being their target audience, he became “the man your man could smell like.” By using a clever combination of short television ads, word of mouth and social media platforms like YouTube, twitter and face book, the “Smell like a Man, Man” campaign became one of the fastest growing and most popular interactive campaigns in history. To really appreciate the success of this campaign, it is essential to have some background information about the brand. Old Spice is an American male grooming brand that has been in existence since 1934. Given the longevity of the brand, Old Spice tends to appeal to an older......

Words: 1177 - Pages: 5

Premium Essay

Impact of Media on Marketing Campaign

...Na Bai Prof. Noelle Perez Campaign II Oct. 14th, 2014 The impact of media on marketing campaigns Abstract: Today, the rise of various online media channels has greatly enriched the channels in media than before. How to properly use a variety of media , and how to take advantages of the media are most important issues for companies. This paper analyzes the impact of both offline and online media on marketing campaigns based on “TopShop” case study. Key Words: media, marketing campaign I. Media Category Now the media can be divided into two parts, offline media and online media. In offline media category, there are TV, print media, radio and OOH. While in online media, there are online digital, and social. Offline media has developed for long time, and is kind of mature media. However, online media a only just emerged in recent years, is still developing. A. Offline Media 1. TV. Such as network, cable, market or spot. 2. Print media includes Newspaper, magazines and direct mail. 3. Radio and OOH include billboards, video screens, in-store ads, and cinema. B. Online Media 4. Online digital includes email, tablets, mobile, and video. 5. Social includes blogs and social channels like Facebook, Twitter, and Instagram. II. General overview of the media impact Advertising and marketing campaign of companies definitely work, but exactly how different media channels contribute to the brand is...

Words: 1427 - Pages: 6

Free Essay

Social Media & Campaign

...SOCIAL MEDIA The use of SOCIAL MEDIA is KEY to reach the goals of this project; in parts, defining the target and attracting more people whose final wish is invest in India. Since they are interactive and people is usually online most part of the day -even from their phones- the content strategy should be connected with the Social Media Strategy, that needs to make use of relevant, witty, creative and attractive content, using a lot of images, videos and advertisement techniques such as contests and the possibility to win something by sharing, liking and following posts in order to make the content VIRAL. This Social Media Strategy is useful while promoting the content of the blog, and therefore, the content of the website. They are also a great way to promote campaigns. CAMPAIGNS Although the target needs to be better defined, we already have certain idea about who they are and how to approach them; based on the profile already created and the behavior of the users of the Social Media Channels, it is possible to state that the NRIs who are online and are more likely to visit the page are mostly young, educated people, who has access to technology and is for direct, clear and SHORT information, since they usually have their agendas busy and don’t want to waste time. A good idea to get their attentions is by creating motivational campaigns appealing to their emotions and nationalist feelings, reminding them of their roots by using typical elements of the......

Words: 318 - Pages: 2

Premium Essay

The Integration of Social Media in Marketing Campaigns

...Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and a social influence in effectively gaining customers and building lasting relationships. I. II. Introduction: Digital Marketing and the 21st Century Social Media as a Virtual Marketplace a. Accessibility to both businesses and customers b. Convenience of online shopping c. Opportunities and potentials d. Examples (online businesses) III. Social Media as a Platform of Communication a. Attracting Online Audience b. Building fans and followers c. Managing customer relationships d. Staying connected with your customers e. Getting feedbacks IV. Social Media as a Social Influence a. Consumer Expectations b. Blogging and Microblogging c. Trends in the 21st Century V. Conclusion 2 Context The internet has become a part of our daily lives ever since it was introduced to us many years ago, and as a matter of fact, the generation today takes it for granted. The internet has given the people access to different parts of the world as a source of information and a platform of communication. With the advent of social media......

Words: 3305 - Pages: 14

Free Essay

The Birmingham Campaign

...effective was only partly responsible for the gains made by the campaign; as the opposition changed their tactics, Martin Luther King’s ideas and theologies were tested and therefore he was made to harness alternative strategies that had been initiated by other civil rights activists. Essentially the Birmingham movement was crafted to allow the best possible outcome. King preached a distinctive philosophy based on the teachings of Jesus and the example of Mohandas Gandhi. He believed that all Christians should love their enemies and never retaliate. Nonetheless, he also taught that Christians should stand up to injustice. Consequently, he advocated civil disobedience and direct action, insisting that protest should always be peaceful. The perseverance shown through peaceful protest won mass support from both the public and media making it difficult for Federal government to ignore demands. King involved in provoking the authorities but it can be said that the brutality stimulated from such protests was what gave King the upper hand; it provided him with the driving force to challenge the system. Peaceful protest was applied to the Birmingham movement, since it was a tactic that had inspired others when first successfully executed by King in the Montgomery bus boycott. He had been arrested, following a march, along with 156 other prominent black protestors. The arrest backfired and drew media attention to the campaign. The Birmingham movement sought to replicate these......

Words: 1210 - Pages: 5

Free Essay


...Alesia ClevelandMAR3310-12Week7a.docx 02/26/2015 Professor Tenebaum The litigious climate in which PR professionals work means that any case, civil or criminal, can draw media attention. Normal involvement with law for PR professional falls into three general areas: normal legal exposure rthat may business has, work- oriented exposure (or something peculiar to the client's or organization's business) and extraneous legal exposure(such as testifying as an expertiutries ). What would the legal environment of a global PR practice look like? How could a global PR practice protect itself and it's employmer from litilgation aboard? Janurary 10, 2011, almost every major global public relations firm makes available and legal soceconomic, and communication media environments. A closer look to the order and chronologically published headlines, understanding the reporting practices of influential media outlets agencies would reflect the organizations. ( PR varies from country to country all countries have laws that govern what's legal in the businesses and organizations. To work globally you must be familiar with laws in all of the countries in which you are working from, legal council is available. That is it may not fall under the client/attorney privilage that keep rthem from being public. This is simpily having a attorney review any documents specific in advice no protection from having the documents made public. The exposure are normal:civil, criminal......

Words: 414 - Pages: 2

Premium Essay


...Altruism in Society Campaign and Presentation Demetrius Gaskin PSY/400 March 16, 2015 Richard Daigneault Altruism in Society Campaign and Presentation Two Elements of Persuasion communicating information to the public about domestic violence is obtainable in a variety of ways; to provide assistance to those involved in domestic violence; past, present, and future. How the message is interpreted is of the utmost of importance. In most cases, the art of persuasion can influence emotions in domestic violence, but it will also play a vital role in a successful campaign. Altruistic behavior helps maintain an environment of concern and helpfulness. Television and radio commercials will have people who care about a cause which can readily spread a wealth of information to the public actually. Non-profit corporations have individuals who are advocates of domestic violence and can create informative ways of reaching out to children by way of schools asking them if "members of the family" are upset at one another. Non-profit corporations can begin to display pictures, videos, and movies of individuals who have been abused by domestic violence. Case managers and social workers will be provided to ensure confidentiality. Not only is this information aided by children, but adults who care and just want to be a part of something that combats an evil will participate. Communities will be asked to participate also, a sufficient amount of persuasion will be used. There are......

Words: 331 - Pages: 2

Free Essay

Pr Campaign

...CEC - PR campaign 1. Problem identification: Following surveys conducted the company decided to put in place the present PR campaign in order to change negative attitude towards CEC, to raise awareness among young adults and to improve the image through involvement in social issues. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crisis as well. According to the surveys conducted 50% of respondents were indifferent to CEC brand, 42.3% had negative attitude, while only 7.7% had a positive attitude towards CEC. The current position on the market for CEC is 6th place with a market share of 7.7%* * 2. Objectives: * increase positive attitude towards CEC from 7.7% to 50% * increase market share from 7.7% to 15% The objectives are to be attained until December 2016. 3. Targets: * internal - employees * external - consumers(young adults), investors, press, public opinion 4. Media channels Channel #1: Social Media * FaceBook and Twitter with instant feedback * SlideShare * Blog sponsored articles * YouTube * PPC Channel #2: Classic Media * Press releases * Sponsored newspaper articles (online/offline) * Radio and TV spots Channel #3: Own environment * Company’s website *......

Words: 1204 - Pages: 5

Premium Essay


...Advertising Campaign By Mark Jozaitis Hali Nepsha Adrian Aguirre Prepared for: Management of Maple City Building Services, LLC and April 2016 Table of Contents Executive Summary 3 Situation Analysis 4 Industry Analysis 4 Company Analysis 4 Service Analysis 4 Market Share 5 Strategy 6 Distribution 7 Competitive Analysis 8 Promotional Strategy 8 SWOT Analysis 9 Target Market & Segmentation 10 Creative Strategy 11 Print Media 12 Electronic Media 14 Internet Media 16 Out-of-Home Media 19 Direct Mail 22 Specialty Advertising – Exhibitive – Supplementary 24 Sales Promotion 27 Public Relations 27 Corporate Advertising 27 Pre-Testing and Post-Testing 29 Budget 29 Supplementary 29 References 29 Executive Summary Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive......

Words: 6918 - Pages: 28

Premium Essay

Apple's Social Media Marketing Campaign

...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a......

Words: 1411 - Pages: 6