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Mcdonald’s Expands Globally While Adjusting Its Local Recipe

In: Business and Management

Submitted By khaoulaaa
Words 2012
Pages 9
Logistics Case Study:
California Strawberry Competitiveness in Chicago, Paris and Tokyo.

Professor: Jonathan M. SELTZER

Submitted: 19.02.2016

Strawberries are popular worldwide due to their organoleptic qualities, nutrient content and versatility. The international trade of strawberries, fresh and processed, has grown in recent years with global sales of 1,533,000 tonnes in 2013, a 29% increase from 2006 according to data from Trade Map. This following report focuses on the ability of California’s strawberries to compete in the Chicago, Paris and Tokyo markets and the logistical details of their distribution to each market.

CALIFORNIA STRAWBERRY PRODUCTION
The following data comes from the California Strawberry Commission. California is the largest strawberry producing state in the US, which is the largest strawberry producing country in the world. In 2014, more than 2.3 billion pounds, equivalent to more than 1 million metric tons, of strawberries were harvested. This accounts for 88% of the nation’s strawberry production. Despite recent shrinking strawberry acreage, California continues as the leading strawberry producing region in the world and is expected to supply over 79% of the volume consumed in the U.S in 2016.
Due to its coastal climate, moderate temperature and rich soil, California is capable of producing strawberries year-round with peak crop harvest availability between April and July. It should be noted that California’s ability to maintain its current production volume, competitive prices and market share is threatened by an ongoing 4 year drought, lacking labour force and shrinking acreage due to increasing production prices and regulatory restrictions.
Strawberries are very delicate non-climacteric fruits, which means that they must be hand-picked from the vine when they are ripe and they cannot be stored for a long time, which…...

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